Client Presentation What You Need To Know Product Suite Search - - PDF document

Client Presentation

What You Need To Know

Product Suite

❖Social Content Management: Orbit Interactive will help you create a powerful social media management program for your business configures your accounts

• n the world’s top social networking

sites. ❖ Targeted Banner Advertising: C Suite Targeting Display solutions are designed specifically to target your audience at the local level. ❖ Search Engine Optimization: The process of getting traffic from the “organic” (non-paid) search results page on search engines such as Google, Yahoo, and Bing. ❖ Pay Per Click: Have your ad for your product or service appear on the first page of a search engine when people look up specific keywords associated with your business. ❖ Website Development: Your website can be the first impression people have of you and your business. Our team will design a website that will set your business apart from your competitors. ❖ Reputation Management: Our reputation management solution allows you to see what people are saying about your brand across the

• internet. Local listings solution will

allow you to edit your business’ information for over 70 directories, all from one place! Consistent branding is key for local business.

Partner Website Examples

Target an audience across 99% of ALL ad servable sites and mobile apps. Access to over 84+ billion daily ad impressions across 2.2 Billion URLs.

C-Target can deliver your advertising across multiple devices.

Campaigns across multiple devices have the ability to reach a larger audience.

The C-Target can deliver a digital presence across the internet by integrating your clients message across leading content providers, big and small. Desktop • Tablets • Browsers & Apps • Smart TV’s • Smart Phones

C-Target Device Targeting

Banner Targeting Capabilities Banner Retargeting Capabilities

• Geo-Targeting
• Pre-Roll Video
• Mobile/App Pre-Roll Video
• Third-Party Data
• Language Browser Targeting
• Browser Targeting
• ISP Targeting
• Native Advertising
• IP Targeting
• Geo-Fencing
• Waze App Targeting
• Contextual Targeting
• Contextual Keyword Targeting
• Behavioral Targeting
• Channel Targeting
• Facebook Targeting
• Instagram Targeting
• Twitter Targeting
• Geofence Retargeting
• In-Banner Video Retargeting
• Twitter Retargeting
• Database Retargeting
• Dynamic Retargeting
• Site Retargeting
• Facebook Newsfeed

Retargeting

• Facebook Retargeting
• Native Search Retargeting
• Pre-Roll Retargeting

Geotargeting

Geo-fencing is a virtual perimeter around a real-world geographic location Geo-fences can precisely target customers of your competitors Mobile app and mobile website targeting Geo-fence retargeting Geo-fence offline conversion tracking

❖ Critical for local campaigns ❖ ZIP code targeting ❖ DMA targeting

Contextual Targeting

• Contextual ads target articles

that your consumers are reading regardless of the website.

• Advertisers can develop

customized keyword target lists

• Place your ad next to relevant

content

• 50% increase in recall

Targeting Capabilities:

• Search Retargeting
• Interests
• Age
• Demo

Native Advertising

Site Retargeting

• 1. Site retargeting helps you recapture the interest of

potential customers after they leave your website.

• 2. Research shows that site retargeting can improve

click-through rates by up to 400%.

How Retargeting Works

What & Why

Live chat on your website allows you to have real-time conversations with your

• customers. People coming

to your website can click on your live chat widget to start a conversation with you or one of your customer service agents.

What Is Live Chat? Why Is Live Chat Important?

30%

Increase In Conversions

75%

Satisfaction Rate

63% of

respondents are more likely to return to the site

SEM/PPC

Goals: Leads Paid

Google My Business

Goals: Leads Organic

SEO

Goals: Leads Organic

SEM/PPC

Goals: Leads Paid

Search Engine Marketing

• SEM or PPC is online advertising

which an ad for your product or service appears on the first page of search engines when people search keywords that are associated with your business.

• Top 5 positions receive 80% of all

clicks

• Target people that are ready to buy
• Very trackable
• Immediate results

PPC Competitive Information

SEO

What Channels Does Your Business Need?

Facebook: If you are looking to reach a large audience, the place to start is Facebook. Facebook offers targeted ads to help boost awareness for your business.

There are about 400 Social or sharing sites out there with a more than 10 thousand users.

Twitter: Twitter can be very beneficial for your digital presence and help you consistently drive traffic to your website. Pinterest If your business is a boutique, grocery, hospitality, technology, non-profit, or anything similar, then Pinterest could be a great choice for you. LinkedIn: Having an active LinkedIn presence can be very beneficial for businesses that find value in referrals. Instagram: If you are a business that would benefit from showcasing engaging photos to drive sales, Instagram might be perfect for you.

Reputation Management

The Toolkit is the best solution for the individual who has more time and likes to take control of all aspects of their digital marketing and online presence. It provides you with an all-in-one suite of tools to help you monitor and manage reviews, listings, and social conversations online. Your listings are instantly synced to over 40 sites and distributed up to 300 sites! A suite of online tools to help you monitor and manage your listings, reviews, and social activity all in one place. Mobile friendly responsive Business Center to manage all online activity.

Website

A website design project begins with building an understanding of your business and goals. This is how we ensure your online presence is an accurate representation of you and your business. Your website is the essence of your branding and is made so that it appeals to your target audience and brings them closer to the decision to become a customer.

Responsive Website

We create responsive websites that look great and convert leads on desktops, tablets, and mobile devices. Our creative team will design a website that helps your business and brand come to life!

• Help Educate Visitors
• Converts Visitors Into Customers
• Help Drive Sales
• Landing pages
• WordPress

Reporting

Reporting Metrics:

❖ Impressions ❖ Click through rates ❖ Devices ❖ Targeting strategies ❖ Conversion tracking ❖ Creatives ❖ Keywords