SLIDE 1 INNOVATION TRENDS IN TRAVEL AND MEDIA
APRIL 2016
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SLIDE 2 LUXIA IS THE LARGEST DIGITAL HOTEL AD NETWORK IN THE WORL D
MARKET LEADING AD
TECHNOLOGY UNIQUE DATA AND GUEST INSIGHTS EXCLUSIVE HOTEL PARTNERSHIPS LUXIA is the go-to destination for brands seeking access to hard-to-reach travelling audiences; engaging them throughout the hotel environment across multiple guest facing technologies. LUXIA platforms include - WiFi, TV and Guest Service apps - as well as strategic brand partnerships. LUXIA provide new levels of proximity-targeting. Campaigns can be run at individual hotels, across entire cities, countries, regions or globally.
SLIDE 3
TECH IS PART OF PEOPLE’S LIVES CONSUMER DEMANDS DRIVE CHANGE IN TRAVEL PRODUCTS AND SERVICES OPPORTUNITIES FOR BRANDS TO FIND & CONNECT WITH ELUSIVE TRAVELING CONSUMERS
T E C H N O L O G Y I S C H A N G I N G T R AV E L A N D M E D I A
SLIDE 4 Two thirds of people now own a smartphone, using it for nearly two hours every day to browse the internet, access social media, bank and shop online. (33%) of internet users see their smartphone as the most important device for going
T H E U K I S N OW A M O B I L E S O C I E T Y
DRIVERS
Cheaper hardware and sofuware Increase in services Improving tech
http://media.ofcom.org.uk/news/2015/cmr-uk-2015/
SLIDE 5 Self Service and Currency
DIY Travel Mobile Booking Personalised & Authentic Experiences Social Currency
T E C H N O L O G Y I S G I V I N G C O N S U M E R S M O R E T R AV E L P OW E R
SLIDE 6 40% stated that their phone is the ‘most used recreational device for passing the time’ during travel using it to stay in touch with friends and family (29%) and keeping up with work (22%) 42% per cent of guests from the UK would rather operate their hotel room’s lighting, air conditioning and television via a display instead of using a separate remote control
65% of same day hotel reservations made via a smartphone
https://econsultancy.com/blog/65974-mobile-use-for-travel-and-holidays-rapidly-becoming-the-norm/ SITA, Airline IT Trends Survey 2015
67% of hotel guests consider free, fast wifi more important than clean linen and hot water In 2018, 10% of self-service check-in will be automatic
M O B I L E S A L L OW M O R E T R AV E L A U TO N O M Y
Highest growth in travel apps - personalisation in 2015 - 332%
SLIDE 7
SELF-SERVICE AND DIGITAL SET UP KEYLESS ROOMS DIGITAL GUEST SERVICES FOR INFO AND ROOM CONTROLS ENHANCING HOTEL SERVICES AUDIO/VISION AND PHONE LAMP
http://www.telegraph.co.uk/travel/lists/The-worlds-most-hi-tech-hotels/
T H E H OT E L I E R I N D U S T RY I S U P P I N G I T S G A M E
SLIDE 8
“Mobile technology is rapidly transforming the way consumers across the world live their lives, and is disrupting business models across all industries. We are now witnessing the fastest transition of ad budgets in history as marketers and agencies scramble to catch up with consumers’ embrace of the mobile way of life.” Steve King - Worldwide Chief Executive Officer - ZenithOptimedia
M A R K E T I N G I S A L S O M OV I N G
SLIDE 9
Mindset Machine Learning Predictive Re-Targeting Premium Programmatic Content Geo Targeting Sponsorship
A C C O U N TA B L E B R A N D B U I L D I N G I S M O R E AVA I L A B L E I N T R AV E L
MARKETING OPTIONS
PLANNING TRAVEL HUB
TRAVEL JOURNEY
IN- TRANSIT ACCOMMODATION PROXIMITY
SLIDE 10
C A M P A I G N S A R E B E C O M I N G M O R E A C C U R AT E , I N R E A L - T I M E V I A C O N S U M E R S OW N D E V I C E S
THIRD PARTY Merging First and Third Party Data Partnerships - Telcos Unique Consumer Profiles Location and Social Activity PMS (Property Management Systems) iBeacons IoT - Internet of Things RFID / NFC CRM Wifi Welcome pages Guest interfaces Dynamic digital Geo-Fencing Re-targetting HOW BOUGHT Direct Agency Premium Programmatic PMPs DSPs Trading Desk EXPANDING DATA MEDIA FIRST PARTY
SLIDE 11
TH C TH C TH C TH C TH C
A S T R AV E L L E R S H I T N E W L O C AT I O N S W I T H T H E I R D E V I C E V I A A P P S , W E B S I T E S A N D H OT S P OT S S O T H E L E V E L O F L E A R N I N G A N D R E L E VA N T E N G A G E M E N T I N C R E A S E S
SLIDE 12 NO UNAUTHORISED DISTRIBUTION, SHARING OR COPYING OF IMAGES OR CONTENT
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TO FIND OUT ABOUT OUR LATEST MEDIA OPPORTUNITIES AND CHECK AVAILABILITY ACROSS OUR HOTEL NETWORK; PLEASE CONTACT US TODAY EMAIL: MEDIA@LUXIAGLOBAL.COM TELEPHONE: +44 (0)20 3598 4089 ADDRESS: 14-18 HEDDON STREET, LONDON. W1B 4DA
