[PPT] - SUPPORTING YOUR BUSINESS SUMMARY About Us Our services Case PowerPoint Presentation

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MEDIA PLANNING SUPPORTING YOUR BUSINESS

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SUMMARY

About Us

Our services
Case histories
Credits & press

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Medialease is an independent company, part of the international holding MediaLease. It’s qualified in media planning & media buying for multi-channel adv campaigns and in the development of special trade marketing projects. It works on local, national and international levels, through partnerships and performance agreements and it gives support to the companies in terms of media buying, business development and corporate barter. Thanks to its business nature, it can give support and help the client in managing his communication as well as his business. The media planners that compose our units base their job on networking, as it’s all about partnership with clients and suppliers: this way, we can face and satisfy the real needs of every market.

About us

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Our mission

CHANGING YOUR MEDIA CONCEPT

Interacting in a broad perspective context dealing in all levels integrated media. Thinking big, to offer the highest service

THE INDEPENDENT MEDIA COMPANY

Being independent means to enjoy the possibility to cooperate with transparency with all the players, nobody excluded, and develop efficient synergies and networks.

Working with Medialease means working with an expert media planner, with a deep know-how in foreign integrated campaigns. This is an engagement to understand the Client’s goals. For our suppliers, this is a concrete business opportunity. For further information visit our website: http://http://www.medialease.ch

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These are our key-values, who drive each and every action, approach, project, solution offered by Medialease.

Our 7 key-values

INDEPENDENCE PARTNERSHIP PROBLEM SOLVING NETWORK CROSS SECTORIAL INVESTIMENT TRANSPARENCY

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Our partners

We provide our know-how to complete the creative work by integrating media planning & buying operations and, thanks to this, we can offer to the client a whole turn-key final service.

CREATIVE AGENCIES

We can offer tailor-suited solutions to those companies who need support in developing their business and communication: based on the Client’s goals, we recommend a strategy for the fastest recovery of your trade credits, aligning our process with the Client’s.

CLIENTS

MEDIA PLANNING

We work with the best players on demand, providing our expertise in order to offer tactical solutions that can support integrated strategical operations on campaigns.

MEDIA CENTERS AND ADV PUBLISHERS

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Our in-house unit dedicated to media planning

Vertical units

TAYLORED MADE PLANNING•
BEST SOLUTIONS •
PERFORMANCE INCREASING•
ECONOMICALLY PROPER INVESTMENT •

Senior accounts with specific market experience (fashion, pharma, food, automotive, no profit, agencies, tourism): a valid support for Client and media planners. Our accounts go all-in to understand your business and make sure you get the results you expect. Media planners with high specialization, to design campaigns with innovative tools and great impact both in formats and technologies.

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FOOD BEVERAGE AUTOMOTIVE NO PROFIT & ONLUS FASHION PHARMA & MEDICAL ELECTRONICS AGENCIES AND GOVERN INSTITUTIONS LOCAL TOURISTIC MARKETING

Vertical Accounts

Product categories

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Media labs

Media capabilities

OUT OF HOME RADIO (national and local) CINEMA TV (national and local) PRINT AIRPORTS RETAIL MALLS RAILWAY STATIONS DIGITAL & MOBILE GEOOH FENCING

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Introduction

Choose Medialease for a worldwide media planning

Starting from your specific communication needs and your trade targets, we are able to plan all kinds of mediamix, and bring it everywhere, from micro to macro, with strategical as well as tactical coverage.

WHERE WE PLAN YOUR CAMPAIGN

ABROAD Involving several countries with a single coordinated communication.

INTERNATIONAL

IN FOREIGN COUNTRIES Selecting the most performing media tools in every country.

NATIONAL

IN DIFFERENT LOCAL AREAS developing very focused geolocalized campaign in local areas, with the aim to increase penetration and enhance the return of your investment.

LOCAL

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OUR SERVICES

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Digital & Mobile Advertising

Our approach

Medialease makes the possibility to publish

n web easier, without any intermediary

steps. Thanks to Programmatic platforms, Medialease maximes online advertising investments in order to maximize your ROI. Emerging media, mobile, personalized messaging, online display, and on-demand video are expanding and evolving every day. Technology is providing connectivity and analytics that help marketers reach consumers in ways unimagined just a few years ago. We help you entering this new

pportunities.

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Digital & Mobile Advertising

Our proposal

Display banner Special editions/formats Pre-roll video Content marketing Retargeting Google Adwords Facebook Ads DEM Mobile Lead Generation Programmatic

Medialease is official Google Partner

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Digital & Mobile

Why to choose it

Fast planning analysis and Campaign management Adjustment of «just in time» strategy, in order to maximize the resul Deep geotargeting up to GPS coordinates Planning innovation by the most update technology Accurate investments to reach a defined target

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Digital & Mobile Advertising: today

Statistics on digital tools usage in Italy up to 2018

Geo-location allows you to reach a target, always connected, in any place and time for immediate Call to action

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Out of Home

Cross sectorial and digitalization

From traditional OOH standards to digital integrated formats: we can plan everywhere, following your target and hitting it effectively. City display and roadside billboards located on busy arterials, digital screens, street furniture, transit, retail OOH advertising, adshels at bus stops

n high streets and roadsides

nationwide, with both traditional and digital screens. Advertisers can engage and inspire their audience.

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Out of Home

Why to choose it

With Medialease you can:

Choose the perimether of your campaign Choose the most suitable place where to communicate thanks to Geooh-Fencing Programm with different timings without concentrating your action in a unique period

f the year (programmatic OOH)

Limit your investment, reaching your target audience

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Out of Home

Airports

In 2017, more than 165 millions passengers transited through all Italian airports. Airport advertising is an effective tool for contacting a large, high profile audience: professionals, entrepreneurs, managers, and

pinion leaders.

The possibilities to communicate at an airport are really multiple:

ne-to-one sampling distribution,

dedicated expo areas, complete or partial digital or traditional circuits.

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Out of Home

Retail malls

Over 109,310,000 generated leads in 1 year. Advertising in retail malls is a strategic tool for intercepting a wide and multiple audience. Video communication in shopping malls is really wide range: digitotem, display, and 55-inch screens.

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Out of Home

Railway stations

Maximum geo-referencing for national, area and local plans. Mesurable and accountable outputs and Kubik evaluations. Flexibility in daily and weekly programming. Video communication in railway stations has has several styles: Digimupi, Mupi, and banners.

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Radio

Share

Medialease supports the Client in the whole planning process. We select qualitative, innovative and performing formats, and we suggest according to the requirements all the new opportunities in the radio-media arena, also in broad-casting. Special and standards spaces, sponsorships, quotations: these are some of the solutions offered by Medialease, on local, national and foreign countries radio.

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Television

Extent, specialization

Thanks to our autonomy major broadcast television, cable, syndication and satellite providers, guaranteeing a planning totally in line with the customer's requests, also taking advantage of the period

pportunities (last minute proposals).

Special formats, branded boxes, billboards, sponsorships, farfalle, product placements: we select every kind of TV format always useful to the Client’s target.

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Print

Information, frequency

From daily newspapers to BtB magazines, we can select the best performing media and solutions, both for tactical and awareness activities. Adv, sampling, initiatives and special formats in national press, local, btb specialization, newspapers, periodicals, inflight magazines, house organ: these are some examples of plannable formats, all selectable according to the target audience of the campaign.

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Cinema

Mood, wow effect

The large screen combined with the perfect quality of Dolby surround sound guarantees an excellent emotional impact. Local and national cinemas, large and small circuits according to the Client’s needs: endless possibilities, for those who want to exploit the big screen with different duration and very high impact.

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Local advertising

Whether they are tactical or strategic activities, we offer the best solutions, selecting the partners and the leading media agencies in the local adv market. We devote our local planning to those companies who need to optimize their investments without losing results in terms

f message propagation, and expressing

the desire to address messages in a widespread and highly focused way. Geolocation is the strongest tool in local advertising: it exploits the local media penetration to get straight to the target exactly where he lives.

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Local Advertising

National and local Planning

Out of Home and billboards, digital & mobile, radio, tv, cinema and print: the focus is on local opportunities, maximizing the effect of your strategy.

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CASE HISTORIES

FASHION AUTOMOTIVE ISTITUZIONI FOOD TECNOLOGIA PHARMA TURISMO

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Livigno

Integrated campaign 2018

OOH + web Transit vehicles decorations, cards distribution on local circuits and display campaigns at a national level.

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Nomination

Integrated campaign 2018

OOH + Web Classic digital and dynamics OOH Tools, in the main Italian cities, along with an integrated geo-fencing drive to store action.

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Teon

Integrated campaign 2018

OOH + Web Digital posting in Milan supported by web digital activities

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Blauer

Integrated campaign 2018

Offline + web Pubblication on important national magazines, digital tools supporting the

ffline.

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Workinvoice

Offline campaign 2018

Radio and Press Pubblication on several national papers integrated with radio adv.

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Automotive Brands

Mix Digital 2015 - 2018

KAWASAKI march 2015 SYM may 2016 LAND ROVER December 2015 QOODER october 2018

Web Digital tools

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Land Rover

Integrated campaign 2016-2017: offline, ooh, digital

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Porsche Milano

Integrated campaign 2018

OOH + Web Maxi billboards and digital posting in Milan supported by web digital activities

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Quadro Vehicles

Integrated campaign 2018

OOH + Web Digital posting in Milan supported by web digital activities

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Quadro Veichles

International OOH campaign 2018

OOH Maxi format in Paris.

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Corsica Tourism

Digital campaign 2017

Web Social planning: Facebook & Instagram

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Trenord

Digital & Mobile 2017

Web Display banner.

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BikeMI

Digital campaign 2017

Web Display Banner on verticals

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Heineken

Planning OOH 2017

OOH Medium size formats in Milan

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In Lombardia

Planning OOH 2017 in New York

OOH Maxi format in Time Square.

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Sundek

Campaign OOH 2017

OOH Campaign abroad in Puerto Banus, for the new shop promotion

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PesoForma

Campaign digital 2017

Web Video adv. planning

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Latteria Merano

Digital planning 2017

Web Display banner and native adv.

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Credimi

Offline campaign 2017

Press Local papers

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Simmenthal

Digital campaign 2016

Web Facebook and Youtube.

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BAYER, Aspirina C

Campaign OOH - 2017

OOH OOH structures in the main Lombardy shopping centers, video advertising in railway and subway stations.

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Rovagnati

Integrated campaign 2017

Web and press Editorial contributions and pubblications on national press. Social activity to create engagement.

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Expo 2015

In 2015 Medialease, in ATI con Starcom, won the next 3 years Regione Lombardia budget management (www.Medialease.it/news). For this reason, we managed Milan Expo 2015 planning to reach two main goals: Expo2015 tickets online sale Event promotion on media online and

ffline channels

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Expo2015

Media planning

Out of Home (Italy and abroad) Offline Digital (Italy and abroad)

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Regione Lombardia - Card Museums

Campaign OOH 2015

OOH Street box, leaflets, flag station, sampling cards.

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Regione Lombardia – Income of autonomy

Campaign OOH 2015

OOH Classical, digital, and dynamic tools in the most important Lombardy towns, shopping centers, and railway stations.

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Regione Lombardia – „Belle Arti”

Campaign OOH 2015

OOH Street box and poster.

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CREDITS & PRESS