PURDUE E XTE NSION UPDATE 2016 PCARE T STATE CONFE RE NCE - - PowerPoint PPT Presentation

Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

November 17, 2016

Jason Henderson

Director, Purdue Extension

PURDUE E XTE NSION UPDATE

2016 PCARE T STATE CONFE RE NCE

Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

• Purdue College of Ag/Extension Information Fair
• Helping college-curious youth, parents learn more

about Purdue fields of study

• Total attendance (10 events): 981
• Adults: 451

Youth: 530

• Highs: Plymouth, Indy

Low: Lafayette

Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

• Great launch given short turnaround time
• Broader college / university representation
• Be more sensitive to scheduling / location
• Clarify PCARET rep responsibilities / duties
• Include partners (e.g., Vincennes, Ivy Tech)?

What We Learned

Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

College and Program Rankings

• Nation’s #1 Best Value Agriculture College
• Top Five U.S., Top 10 Global Ag College
• Nation’s #1 ABE Program (undergrad / grad)
• Top 10 U.S. — Landscape Architecture

Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

What Does it Cost to Attend Purdue?

Estimated Total Cost Includes

• $23,032 – 2016-17 in-state (77-80% COA)
• $41,994 – 2016-17 out-of-state
• $44,154 – 2016-17 international

Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

College of Agriculture Scholarships

$1.9 million in total donations

• $1,000,444 to 874 students (college overall)
• $938,801 to 825 students (departmental)

Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

Demographics, Graduation, Jobs

• 95% jobs / grad school / internships – 2015
• $44,208 COA graduate avg. starting salary
• ~50% - grads employed / continuing education in

Indiana

• 7% underrepresented minorities

Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

PURDUE E XTE NSION SUCCE SS STORIE S APP

Ideal for impromptu

• r time-critical

conversations Get quick info to decision-makers

• n many topics

Free download for Apple / Android

Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

PURDUE E XTE NSION SUCCE SS STORIE S APP

New Stories…

• Enhancing the Value of Public Spaces
• 4-H Success for Underserved Youth
• Aiding Indiana’s Rural Development
• Strengthening Indiana’s Families
• Guiding Indiana to Healthy Futures
• Facilitating Farmers Market Grants
• Improving On-Farm Energy Use
• Soybean Seed Permeability Research
• And more…

TALKING POINTS CARD COMING SOON

Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

“OH, YE AH! E XTE

• NSION. THAT’S 4-H!”

“SURE , I KNOW E XTE

• NSION. AG STUFF

. ” “RIGHT , FOOD AND HE AL TH PROGRAMS.” “LE ADE RSHIP TRAINING AND SOME THING WITH … WHAT , PARKS, ISN’T IT?”

“I work with Purdue E xtension.”

Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

E xtension Does Goals: 2016-17 & Beyond

• Clear, concise explanation for legislators / decision-

makers, some of whom may be new faces

• Showcase successes that appeal to current /

potential community partners

• Illustrate the ways in which we help existing / future

stakeholders

Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

E xamples of Quick-Hit Impact

Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

E xtensionDoes.org

• Campaign microsite – not replacing

main site, but complementing / linking to it

• Features short, quick-hit content on programs

in all areas – w/ links to more info

• Mobile-responsive, meaning it scales to

someone’s smartphone, tablet, etc.

Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

Print Ads

Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

Direct Mail Postcards

FRONT RE VE RSE

Series of 11” x 6” postcards mailed to Indiana General Assembly members

Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

Online Digital Advertising

• Three-month campaign of video and static

advertisements via Google, etc. – based on messages in print / direct mail pieces

• Retargeting ads (meaning ads appear for those

searching for Purdue Extension)

• Geotargeting (reaching people only when they are

inside the statehouse / shortly after)

Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

Where We’re Advertising

Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

First Phase (Fall 2016 – Winter 2017)

• Focus on General Assembly and influencers
• Targeted technique to reach where they are
• Leverage premium publications w/ relevant content
• Frequency to increase recall and retention
• Engaging, informative, easily consumed online

experience optimized for mobile

Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

Second Phase (Winter 2017 onward)

• Adapt campaign materials for county use / add new

department areas and stories

• Create templates that can be localized
• Offer toolkit of resources to use
• Will work with Purdue Agricultural Communications

to develop this portion

Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

How You Can Help Right Now!

• Encourage people to watch / look out / listen for

Extension Does material

• Promote #ExtensionDoes on social media; ask

people what Extension Does for them

• Reach out to key legislators to ask if they have seen

the material and share as applicable