PURDUE E XTE NSION UPDATE 2016 PCARE T STATE CONFE RE NCE Jason Henderson Director, Purdue Extension November 17, 2016 Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
• Purdue College of Ag/Extension Information Fair Helping college-curious youth, parents learn more • about Purdue fields of study Total attendance (10 events): 981 • • Adults: 451 Youth: 530 • Highs: Plymouth, Indy Low: Lafayette Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
What We Learned • Great launch given short turnaround time • Broader college / university representation • Be more sensitive to scheduling / location • Clarify PCARET rep responsibilities / duties • Include partners (e.g., Vincennes, Ivy Tech)? Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
College and Program Rankings • Nation’s #1 Best Value Agriculture College • Top Five U.S., Top 10 Global Ag College Nation’s #1 ABE Program (undergrad / grad) • • Top 10 U.S. — Landscape Architecture Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
What Does it Cost to Attend Purdue? Estimated Total Cost Includes $23,032 – 2016-17 in-state (77-80% COA) • • $41,994 – 2016-17 out-of-state • $44,154 – 2016-17 international Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
College of Agriculture Scholarships $1.9 million in total donations • $1,000,444 to 874 students (college overall) • $938,801 to 825 students (departmental) Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
Demographics, Graduation, Jobs • 95% jobs / grad school / internships – 2015 • $44,208 COA graduate avg. starting salary • ~50% - grads employed / continuing education in Indiana 7% underrepresented minorities • Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
PURDUE E XTE NSION SUCCE SS STORIE S APP Ideal for impromptu Get quick info to or time-critical Free download for decision-makers conversations Apple / Android on many topics Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
PURDUE E XTE NSION SUCCE SS STORIE S APP New Stories… • Enhancing the Value of Public Spaces • 4-H Success for Underserved Youth • Aiding Indiana’s Rural Development • Strengthening Indiana’s Families • Guiding Indiana to Healthy Futures • Facilitating Farmers Market Grants TALKING POINTS • Improving On-Farm Energy Use • Soybean Seed Permeability Research CARD • And more… COMING SOON Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
“I work with Purdue E xtension.” “OH, YE AH! E XTE NSION. THAT’S 4-H!” “SURE , I KNOW E XTE NSION. AG STUFF . ” “RIGHT , FOOD AND HE AL TH PROGRAMS.” “LE ADE RSHIP TRAINING AND SOME THING WITH … WHAT , PARKS, ISN’T IT?” Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
E xtension Does Goals: 2016-17 & Beyond • Clear, concise explanation for legislators / decision- makers, some of whom may be new faces • Showcase successes that appeal to current / potential community partners • Illustrate the ways in which we help existing / future stakeholders Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
E xamples of Quick-Hit Impact Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
E xtensionDoes.org • Campaign microsite – not replacing main site, but complementing / linking to it • Features short, quick-hit content on programs in all areas – w/ links to more info • Mobile-responsive, meaning it scales to someone’s smartphone, tablet, etc. Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
Print Ads Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
Direct Mail Postcards Series of 11” x 6” postcards mailed to FRONT Indiana General RE VE RSE Assembly members Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
Online Digital Advertising • Three-month campaign of video and static advertisements via Google, etc. – based on messages in print / direct mail pieces • Retargeting ads (meaning ads appear for those searching for Purdue Extension) • Geotargeting (reaching people only when they are inside the statehouse / shortly after) Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
Where We’re Advertising Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
First Phase (Fall 2016 – Winter 2017) • Focus on General Assembly and influencers • Targeted technique to reach where they are Leverage premium publications w/ relevant content • • Frequency to increase recall and retention • Engaging, informative, easily consumed online experience optimized for mobile Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
Second Phase (Winter 2017 onward) • Adapt campaign materials for county use / add new department areas and stories • Create templates that can be localized • Offer toolkit of resources to use Will work with Purdue Agricultural Communications • to develop this portion Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
How You Can Help Right Now! • Encourage people to watch / look out / listen for Extension Does material • Promote #ExtensionDoes on social media; ask people what Extension Does for them • Reach out to key legislators to ask if they have seen the material and share as applicable Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
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