PURDUE E XTE NSION UPDATE 2016 PCARE T STATE CONFE RE NCE - - PowerPoint PPT Presentation

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PURDUE E XTE NSION UPDATE 2016 PCARE T STATE CONFE RE NCE - - PowerPoint PPT Presentation

PURDUE E XTE NSION UPDATE 2016 PCARE T STATE CONFE RE NCE Jason Henderson Director, Purdue Extension November 17, 2016 Purdue University Cooperative Extension Service is an equal access/equal opportunity institution. Purdue College


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Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

November 17, 2016

Jason Henderson

Director, Purdue Extension

PURDUE E XTE NSION UPDATE

2016 PCARE T STATE CONFE RE NCE

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Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

  • Purdue College of Ag/Extension Information Fair
  • Helping college-curious youth, parents learn more

about Purdue fields of study

  • Total attendance (10 events): 981
  • Adults: 451

Youth: 530

  • Highs: Plymouth, Indy

Low: Lafayette

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Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

  • Great launch given short turnaround time
  • Broader college / university representation
  • Be more sensitive to scheduling / location
  • Clarify PCARET rep responsibilities / duties
  • Include partners (e.g., Vincennes, Ivy Tech)?

What We Learned

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Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

College and Program Rankings

  • Nation’s #1 Best Value Agriculture College
  • Top Five U.S., Top 10 Global Ag College
  • Nation’s #1 ABE Program (undergrad / grad)
  • Top 10 U.S. — Landscape Architecture
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Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

What Does it Cost to Attend Purdue?

Estimated Total Cost Includes

  • $23,032 – 2016-17 in-state (77-80% COA)
  • $41,994 – 2016-17 out-of-state
  • $44,154 – 2016-17 international
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Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

College of Agriculture Scholarships

$1.9 million in total donations

  • $1,000,444 to 874 students (college overall)
  • $938,801 to 825 students (departmental)
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Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

Demographics, Graduation, Jobs

  • 95% jobs / grad school / internships – 2015
  • $44,208 COA graduate avg. starting salary
  • ~50% - grads employed / continuing education in

Indiana

  • 7% underrepresented minorities
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Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

PURDUE E XTE NSION SUCCE SS STORIE S APP

Ideal for impromptu

  • r time-critical

conversations Get quick info to decision-makers

  • n many topics

Free download for Apple / Android

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Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

PURDUE E XTE NSION SUCCE SS STORIE S APP

New Stories…

  • Enhancing the Value of Public Spaces
  • 4-H Success for Underserved Youth
  • Aiding Indiana’s Rural Development
  • Strengthening Indiana’s Families
  • Guiding Indiana to Healthy Futures
  • Facilitating Farmers Market Grants
  • Improving On-Farm Energy Use
  • Soybean Seed Permeability Research
  • And more…

TALKING POINTS CARD COMING SOON

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Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

“OH, YE AH! E XTE

  • NSION. THAT’S 4-H!”

“SURE , I KNOW E XTE

  • NSION. AG STUFF

. ” “RIGHT , FOOD AND HE AL TH PROGRAMS.” “LE ADE RSHIP TRAINING AND SOME THING WITH … WHAT , PARKS, ISN’T IT?”

“I work with Purdue E xtension.”

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Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

E xtension Does Goals: 2016-17 & Beyond

  • Clear, concise explanation for legislators / decision-

makers, some of whom may be new faces

  • Showcase successes that appeal to current /

potential community partners

  • Illustrate the ways in which we help existing / future

stakeholders

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Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

E xamples of Quick-Hit Impact

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Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

E xtensionDoes.org

  • Campaign microsite – not replacing

main site, but complementing / linking to it

  • Features short, quick-hit content on programs

in all areas – w/ links to more info

  • Mobile-responsive, meaning it scales to

someone’s smartphone, tablet, etc.

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Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

Print Ads

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Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

Direct Mail Postcards

FRONT RE VE RSE

Series of 11” x 6” postcards mailed to Indiana General Assembly members

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Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

Online Digital Advertising

  • Three-month campaign of video and static

advertisements via Google, etc. – based on messages in print / direct mail pieces

  • Retargeting ads (meaning ads appear for those

searching for Purdue Extension)

  • Geotargeting (reaching people only when they are

inside the statehouse / shortly after)

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Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

Where We’re Advertising

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Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

First Phase (Fall 2016 – Winter 2017)

  • Focus on General Assembly and influencers
  • Targeted technique to reach where they are
  • Leverage premium publications w/ relevant content
  • Frequency to increase recall and retention
  • Engaging, informative, easily consumed online

experience optimized for mobile

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Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

Second Phase (Winter 2017 onward)

  • Adapt campaign materials for county use / add new

department areas and stories

  • Create templates that can be localized
  • Offer toolkit of resources to use
  • Will work with Purdue Agricultural Communications

to develop this portion

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Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.

How You Can Help Right Now!

  • Encourage people to watch / look out / listen for

Extension Does material

  • Promote #ExtensionDoes on social media; ask

people what Extension Does for them

  • Reach out to key legislators to ask if they have seen

the material and share as applicable