CiviCRM for Print Media! John Derry Marketing & communications - - PowerPoint PPT Presentation

CiviCRM for Print Media!

John Derry

Marketing & communications Drupal site builder I help smaller organisations stand tall JohnDerry.com.au

My work

Non-profits Politics Magazines Property Startups

Twitter

Session CiviCRM for Print Media Follow me @JohnLDerry Tags #CiviMEDIA #CiviCON

Agenda

• 1. Why print media

loves CiviCRM

• 2. Case study: a

CiviCRM magazine

• 3. Your questions

U.S. Data on subscription media

14,163

Journals

8,307

Newspapers

1159 iPad apps for magazines 4 digital-only magazines launched in

Q1 2013

92%

• f adults read

magazines

16,867

Magazines

Control at your fingertips What is CiviCRM?

Why media likes CiviCRM?

Independent media and CiviCRM community face similar challenges

Engaging with the public

Transacting online

Running leaner

• perations and

constantly adapting to change

Selling ideas to corporate sponsors & advertisers

Fellow travellers

THE MONTHLY

Australia's leading current affairs magazine migrated to CiviCRM in 2012

Independent Long-form

• Print
• Website
• Newsstand app
• e-book

Background to THE MONTHLY

An Australian magazine inspired by The New Yorker

Integration team

John Derry, The Monthly Eileen McNaughton, Fuzion Peter Davis, Fuzion Torrance Hodgson, Fuzion Andrew Gunter, ITA

ONGOING

Owen Kelly, The Monthly

CiviCRM used for

Driving subscriptions

• Print
• Digital
• Gift
• Renewal
• Orgs

Pay wall Events 100,000 records

Fully integrated subscription model

SUBSCRIPTIONS

Print – Digital – Gift – Renewals - Organizations

PHONE – FAX – MAIL – EMAIL REGISTRATIONS

Masterclass – Talks – Screenings

ADMIN DASHBOARD SUBSCRIBER DASHB. RENEWAL LISTS ATTENDEE LISTS

PAY WALL ACCESS IPAD APP ACCESS POSTAL FULFILMENT

Old system

Windows application 7+ years old technology laggard Vendor's technical staff resigned Rebooting to fix mystery bugs Limited to two user licences Lost orders during peak periods Crashing server interrupted holidays!!!

Key issues & solutions (1/2)

• Outsource to Fuzion

Migrating subs records

• Keep moving ahead

Old and untidy data

• Upgrade and optimise

Server load

• Custom code

Writer V subscriber privacy

• Long hours!

Deadline for iPad app

Key issues & Solutions (2/2)

• Custom gift module

Gift subscriptions

• Price sets

Start-date options

• Separate Contribution page

Renewal discounts

• Smarty email function

GST tax receipts

• Word replacement feature

Terminology

• Custom report

Exporting gift recipients

• Custom report

Reporting gift orders

Members Subscribers

Start options

Start-date options Use price sets

Custom Gift module (front end)

1

CONTRIBUTION page enabled with 'in honour'

2

IN HONOUR modded to create gift recipient profile

3

GIFT RECIPIENT needs a Drupal account

Custom Gift module (back end)

(4.2 onwards)

David's gift subscription from Gillian

Gillian's Subscription Tab David's Subscription Tab

Payment visible in both contacts

Gillian's Payments Tab David's Payments Tab

Dashboard - a work in progress

Gillian's Contact Dashboard David's Contact Dashboard

Custom Gift Module

civicrm.org/blogs/eileen

Future plans CiviCRM

Advertising bookings RSS to email Automating renewals Editorial workflows

Why choose CiviCRM?

A winning trajectory!

1

UX testing a must

2

Get expert help

3

No deadline, soft launch

Six tips for successful integrations

4

Have a vision

5

Adjust old processes

6

Don't hack core

Texas Observer

Community Media Starter Kit

drupal.org/project/cm_starterkit_moderate

CiviCRM Candidates!

Questions