CINNAMOMS Spicing up Breastfeeding Support Groups At WIC Tonc - - PDF document

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CINNAMOMS

Spicing up Breastfeeding Support Groups At WIC

Toncé Jackson, RDN, CLE PHFE WIC Program 7th Annual California Breastfeeding Summit

How many of you

have heard

• f CinnaMoms?

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During this session, we will cover:  Why CinnaMoms?  CinnaMoms Timeline  Project Outcomes  Lessons Learned March 2015

African American – 16.3% Asian – 18.7% Hispanic – 23.5% White - 37.3%

Fully Breastfeeding at 2 Months by Ethnicity

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December 2016

African American –18.5% Asian – 19.3% Hispanic – 21% White – 41.2% Fully Breastfeeding at 2 Months by Ethnicity At PHFE WIC we serve:

~225,000 participants each month

• 16,000 African American families (5.9%)
• 3,300 African American Infants
• 1,500 African American prenatal women
• 1,100 African American breastfeeding

women

Special Considerations

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At PHFE WIC

318 Certified Lactation Educators (CLE)

20 International Board Certified Lactation Consultants (IBCLC)

25 Peer Counselors (PC)

Reaching Out

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#1 A Safe Space

Environment Village of Support (Support System) Open and honest dialogue about a “taboo” subject (breastfeeding) and the barriers that the women faced A space where they could offer their own narrative as a breastfeeding woman

#2 African American CLE/WNA Involvement We came up with “beyond the desk” to provide a space where

• ur WNAs can use their

CLE skills beyond a counseling session.

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#3 WIC Center Location Location Is Everything!

We strategically targeted five (5) densely populated African American WIC sites with low breastfeeding rates. Gardena WIC Center

African American families: ~1000 per month ~20% of Gardena caseload

2 African American CLEs on-site 1 Peer Counselor on-site

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Inglewood WIC Center

African American families: ~2,100 ~33% of Inglewood caseload

4 African American CLEs on-site 1 Peer Counselor on-site

Rodeo WIC Center

African American families: ~2500 ~46% of Rodeo caseload

1 Peer Counselors on-site 1 African American CLE on-site 1 floating CinnaMoms Facilitator - CLE

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Slauson WIC Center

African Americans families: ~1,500 ~30% of Slauson caseload

1 African American Peer Counselor on-site 2 African American CLEs on-site

• St. Andrews Place WIC Center

African Americans families: ~ 2,000 ~48% of St. Andrews caseload 3 African American CLEs on-site

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Model for CinnaMoms August 2015 Breastfeeding Week

#1

Monday-Inglewood Tuesday- Rodeo Wednesday- St. Andrews Place Thursday- Gardena Friday- Western (now Slauson)

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August AGENDA

Gardena WIC Center

13 moms, 2 dads, 1 grandmother, 1 aunt 9 infants/children

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Inglewood WIC Center

13 moms and16 infants/children Breastfed infants everywhere!

#AfricanAmericanWomenDoBreastfeed!

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Model for CinnaMoms October 2015

#2

CinnaMoms October 2015 Photos

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Sister to Sister Support at Slauson WIC Center

# Super CinnaMom

Model for CinnaMoms December 2015

#3

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Inside Peek

Inglewood WIC Center

23 moms, 11 children, 1 partner, 3 Super CinnaMoms

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• St. Andrews Place WIC Center

“Going Beyond the Checks”

Rodeo WIC Center

Dads are involved in breastfeeding too!

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Model for CinnaMoms February 2016

Celebrating Breastfeeding and Black History Month

#4

“Got Breastmilk?” Pumping, Paced Bottle Feeding, & Storing Session

Meet Kim!

#CLE

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Prenatal VIP Corner: For Pregnant Moms Only!

Black

History Month

ART WALK EXHIBIT

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The Fun

Meet Rhonda!

#PeerCounselor and Hostess

CinnaMoms Facilitators #CinnaTeam

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#5

Model for CinnaMoms June 2016

• St. Andrews Place, Slauson, Rodeo

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Gardena & Inglewood

Model for CinnaMoms August 2016

1 year Anniversary

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CinnaMoms Photo Booth #SuperCinnaMoms CinnaMoms

BabyWearing Fashion Show

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BabyWearing Models!

Meet the CinnaTeam!

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Model for CinnaMoms October/December 2016

Gardena and Rodeo

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Inglewood

• St. Andrews Pl.

Slauson

The Turn-Out

Total number of participants for all five CinnaMoms Support groups:

August 2015 - ~ 60 October - ~ 55 December - ~ 49 February - ~ 60 June - ~ 40 August 2016 - ~ 55 October 2016 - ~ 35 December 2016 - ~ 45

~400 CinnaMoms

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CinnaMoms Project Outcome

Thank you, Management!

• Supported our vision
• Approved event

staffing

• Offered overtime
• pportunities

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CinnaMoms Wraps and Bibs Robin Evans, DI Director

Main Results

#SuperCinnaMom

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Successes

• Several Super CinnaMoms (retention)
• Revitalized breastfeeding support groups throughout the

program

• Utilized CLE WNA’s beyond the desk
• Promoted another side of WIC support beyond the WIC

checks

• Sister to Sister support
• Community building

Platinum Partnerships

• Soul Food for Your Baby
• Black Infant Health (GBBB &

Children’s Collective)

• Babywearing LA
• Black Breastfeeding Week
• Choose Health LA Moms &

Kids

• LA Care Health Plan
• USC School of Dentistry
• Crenshaw Family YMCA
• First 5 California
• Lansinoh
• Mommy Con
• March of Dimes
• PHFE WIC Dietetic Interns
• LA BioMed WIC
• Long Beach WIC
• Watts Healthcare WIC

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2017 Packard Foundation Grant

2017 Grant Goals

▹3 CinnaMoms Facilitators = IBCLC

▹2-3 CLE CinnaMoms (WIC ppts) = CLE

▹All CinnaMoms Facilitators will attend leadership and breastfeeding conferences, trainings, and host a breastfeeding symposium. ▹Develop a CinnaMoms Toolkit & Website ▹Evaluate CinnaMoms

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Now…

I N N

M M

How many of you have heard

• f CinnaMoms?

California Breastfeeding Summit

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Thank You!

Any Questions?

Toncé Jackson, RDN, CLE Karla Washington, CLE

PHFE WIC Program 626-856-6650 TonceJ@phfewic.org KarlaW@phfewic.org