CINNAMOMS Spicing up Breastfeeding Support Groups At WIC Tonc - PDF document

1/31/2017 CINNAMOMS Spicing up Breastfeeding Support Groups At WIC Toncé Jackson, RDN, CLE PHFE WIC Program 7 th Annual California Breastfeeding Summit How many of you have heard of CinnaMoms? 1

1/31/2017 During this session, we will cover:  Why CinnaMoms?  CinnaMoms Timeline  Project Outcomes  Lessons Learned Fully Breastfeeding at 2 Months by Ethnicity March 2015 African American – 16.3% Asian – 18.7% Hispanic – 23.5% White - 37.3% 2

1/31/2017 Fully Breastfeeding at 2 Months by Ethnicity December 2016 African American – 18.5% Asian – 19.3% Hispanic – 21% White – 41.2% Special Considerations At PHFE WIC we serve: ~225,000 participants each month  16,000 African American families (5.9%)  3,300 African American Infants  1,500 African American prenatal women  1,100 African American breastfeeding women 3

1/31/2017 At PHFE WIC  318 Certified Lactation Educators (CLE)  25 Peer Counselors (PC)  20 International Board Certified Lactation Consultants (IBCLC) Reaching Out 4

1/31/2017  Environment  Village of Support (Support System) #1  Open and honest dialogue about A Safe a “taboo” subject (breastfeeding) Space and the barriers that the women faced  A space where they could offer their own narrative as a breastfeeding woman We came up with #2 “ beyond the desk ” African to provide a space where American our WNAs can use their CLE/WNA CLE skills beyond a Involvement counseling session. 5

1/31/2017 Location Is Everything! #3 We strategically targeted WIC five (5) densely populated Center African American WIC sites with low breastfeeding Location rates. Gardena WIC Center African American families: ~1000 per month ~20% of Gardena caseload 2 African American CLEs on-site 1 Peer Counselor on-site 6

1/31/2017 Inglewood WIC Center African American families: ~2,100 ~33% of Inglewood caseload 4 African American CLEs on-site 1 Peer Counselor on-site Rodeo WIC Center African American families: ~2500 ~46% of Rodeo caseload 1 Peer Counselors on-site 1 African American CLE on-site 1 floating CinnaMoms Facilitator - CLE 7

1/31/2017 Slauson WIC Center African Americans families: ~1,500 ~30% of Slauson caseload 1 African American Peer Counselor on-site 2 African American CLEs on-site St. Andrews Place WIC Center African Americans families: ~ 2,000 ~48% of St. Andrews caseload 3 African American CLEs on-site 8

1/31/2017 #1 Model for CinnaMoms August 2015 Breastfeeding Week Monday-Inglewood Tuesday- Rodeo Wednesday- St. Andrews Place Thursday- Gardena Friday- Western (now Slauson) 9

1/31/2017 August AGENDA Gardena WIC Center 13 moms, 2 dads, 1 grandmother, 1 aunt 9 infants/children 10

1/31/2017 Inglewood WIC Center 13 moms and16 infants/children #AfricanAmericanWomenDoBreastfeed! Breastfed infants everywhere! 11

1/31/2017 #2 Model for CinnaMoms October 2015 CinnaMoms October 2015 Photos 12

1/31/2017 Sister to Sister Support at Slauson WIC Center # Super CinnaMom #3 Model for CinnaMoms December 2015 13

1/31/2017 Inside Peek Inglewood WIC Center 23 moms, 11 children, 1 partner, 3 Super CinnaMoms 14

1/31/2017 St. Andrews Place WIC Center “Going Beyond the Checks” Rodeo WIC Center Dads are involved in breastfeeding too! 15

1/31/2017 #4 Model for CinnaMoms February 2016 Celebrating Breastfeeding and Black History Month “Got Breastmilk?” Pumping, Paced Bottle Feeding, & Storing Session Meet Kim! #CLE 16

1/31/2017 Prenatal VIP Corner: For Pregnant Moms Only! B lack History Month ART WALK EXHIBIT 17

1/31/2017 The Fun Meet Rhonda! #PeerCounselor and Hostess CinnaMoms Facilitators #CinnaTeam 18

1/31/2017 #5 Model for CinnaMoms June 2016 St. Andrews Place, Slauson, Rodeo 19

1/31/2017 Gardena & Inglewood Model for CinnaMoms August 2016 1 year Anniversary 20

1/31/2017 CinnaMoms Photo Booth #SuperCinnaMoms CinnaMoms BabyWearing Fashion Show 21

1/31/2017 BabyWearing Models! Meet the CinnaTeam! 22

1/31/2017 Model for CinnaMoms October/December 2016 Gardena and Rodeo 23

1/31/2017 Inglewood St. Andrews Pl. Slauson The Turn-Out Total number of participants for all five CinnaMoms Support groups: August 2015 - ~ 60 October - ~ 55 December - ~ 49 February - ~ 60 June - ~ 40 August 2016 - ~ 55 October 2016 - ~ 35 December 2016 - ~ 45 ~400 CinnaMoms 24

1/31/2017 CinnaMoms Project Outcome Thank you, Management! - Supported our vision -Approved event staffing -Offered overtime opportunities 25

1/31/2017 CinnaMoms Wraps and Bibs Robin Evans, DI Director Main Results #SuperCinnaMom 26

1/31/2017 Successes -Several Super CinnaMoms (retention) -Revitalized breastfeeding support groups throughout the program -Utilized CLE WNA’s beyond the desk -Promoted another side of WIC support beyond the WIC checks -Sister to Sister support -Community building Platinum Partnerships • Soul Food for Your Baby • Lansinoh • Black Infant Health (GBBB & • Mommy Con Children’s Collective) • March of Dimes • Babywearing LA • PHFE WIC Dietetic Interns • Black Breastfeeding Week • LA BioMed WIC • Choose Health LA Moms & • Long Beach WIC Kids • Watts Healthcare WIC • LA Care Health Plan • USC School of Dentistry • Crenshaw Family YMCA • First 5 California 27

1/31/2017 2017 Packard Foundation Grant 2017 Grant Goals ▹ 3 CinnaMoms Facilitators = IBCLC ▹ 2-3 CLE CinnaMoms (WIC ppts) = CLE ▹ All CinnaMoms Facilitators will attend leadership and breastfeeding conferences, trainings, and host a breastfeeding symposium. ▹ Develop a CinnaMoms Toolkit & Website ▹ Evaluate CinnaMoms 28

1/31/2017 How many of you have heard Now… of CinnaMoms? M I N N M California Breastfeeding Summit 29

1/31/2017 Thank You! Any Questions? Toncé Jackson, RDN, CLE Karla Washington, CLE PHFE WIC Program 626-856-6650 TonceJ@phfewic.org KarlaW@phfewic.org 30