Chief Executive, mia Jane Longhurst The benefits of mia membership - - PDF document

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Chief Executive, mia Jane Longhurst The benefits of mia membership - - PDF document

Nov 24, 2023 274 likes •656 views

Chief Executive, mia Jane Longhurst The benefits of mia membership & the marketing advantage of AIM The mia an industry specific trade association Independent voice Lobbying Setting standards Educating Delivering Research

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Jane Longhurst Chief Executive, mia

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The benefits of mia membership & the marketing advantage of AIM

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The mia an industry specific trade association

  • Independent voice
  • Lobbying
  • Setting standards
  • Educating
  • Delivering Research
  • Sharing best practice
  • Owned and governed by the industry
  • Operating for the industry
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Benefits of membership

Knowledge Networking AIM Marketing opportunities

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Benefits of membership

Knowledge Networking AIM Marketing opportunities

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Research

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Benefits of membership

Knowledge Networking AIM Marketing opportunities

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General Manager Lunches Executive Lunches Training & Networking Events mia List

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Benefits of membership

Knowledge Networking AIM Marketing opportunities

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AIM, a badge of quality

  • Trusted by buyers as a mark of quality & professionalism
  • The ‘kite-mark' for accredited venues and service providers

in the meetings, conference and events industry

  • Created by the mia to raise industry standards
  • Endorsed and supported by national tourist boards,

regional destination marketing organisations, city conference offices and professional associations

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For corporate, association and government buyers buying direct………..

AIM is a robust standard that clearly distinguishes quality meetings, conference and events venues.

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For a meetings and events venue

  • AIM proves to buyers that you are serious about the

quality of your product and the service you give

  • AIM gives an undisputable marketing advantage over

competitors who are not accredited

  • AIM is a health check for your business and a business

tool for increasing your bottom line.

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To achieve AIM accreditation at entry level

  • Commit to the Meetings CODE

consistency, openness, decency, ethics

  • Grade your facilities
  • ver 50 criteria of importance to your customers
  • Prove legal compliance

comply with all relevant ACTS

Produce a portfolio of evidence ready for verification visits.

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AIMING Higher a business improvement tool

  • Achieving Service Excellence

10 sets of 5 criteria 1.Business planning 2.Resources 3.Researching & monitoring customer needs 4.Creating the customer environment 5.Booking information & procedures 6.Pricing & payment procedures 7.Service delivery 8.Customer service staff 9.Service recovery 10.Continuous improvement

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Andrew Mosley, General Manager The Grand Hotel Brighton

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AIM is a benefit if you use it…………. Show rounds Local press Direct mail RFP’s, tender and bid documents Press releases Twitter Facebook All online search facilities Email sign offs Display a certificate Display a door plaque Include information in all conference packs

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Informing buyers www.aimaccredited.co.uk AIM newsletter Meeting Makers AIM newsletter in MyVenues Inclusion of AIM on Venuefinder.com Inclusion of AIM on Venue Directory Inclusion of AIM information on destination marketing websites Inclusion of AIM on hundreds of venue websites ‘search for accredited venue’ page 1 item 1 of Google ……………………….. + more .

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Benefits of membership

Knowledge Networking AIM Marketing opportunities

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Reaching the right audience

Government & Public Sector

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Professional organisers and corporate sector

UK Venue Show 2012 Confex 2012 Conference & Hospitality Show Office*2012 The Meetings Show UK 2013 Confex 2013

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  • Access to a dedicated members website
  • Venue Professional every 3 months
  • 4 copies of Pathfinder research per

annum

  • Monthly electronic newsletter/update
  • Training/networking events monthly
  • Training & Development Academy
  • General Manager and Principle lunches
  • Recruitment advertising FOC
  • Membership listing
  • Use of the AIM brand
  • AIM listing on aimaccredited.co.uk
  • Press releases on aimaccredited.co.uk
  • Press releases in Meeting Makers
  • AIM Facebook
  • AIM Villages at National Events
  • Website marketing opportunities
  • Listing in AIM Directory every year
  • Access to email lists
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Full Membership AIM Direct

PRICES

£491- £1195 £250

AIM

Y Y

Reduced price AIM Higher

Y

Listing on www.aimaccredited.co.uk

Y Y

Listing in directory

Y Y

Online marketing opportunities – Meeting Makers

Y

Online marketing opportunities – S pecial Offers

Y

Live marketing opportunities

Y Y

FOC Training and networking events every month

Y

Newsletter

Y

Reduced prices at all other mia events

Y

Venue Professional Magazine

Y

Pathfinder research FOC value £500 per annum

Y

FOC recruitment advertising

Y

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Visit Essex Offer Full Membership Take full membership before the end of September and achieve a 15% discount on 1st year of membership. AIM Direct Become accredited at entry level and get a free door plaque, value £52.50

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Your partnership with the mia and your achievement of AIM gives you:

  • Influence
  • Networking
  • Distinction
  • Education
  • Marketing advantage
  • Advice from experts
  • News and updates from the industry
  • Direct marketing opportunities
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