STEVEN J. SLESS Reverse Mortgage Division Manager Primary - - PowerPoint PPT Presentation

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STEVEN J. SLESS Reverse Mortgage Division Manager Primary - - PowerPoint PPT Presentation

Feb 20, 2024 127 likes •425 views

STEVEN J. SLESS Reverse Mortgage Division Manager Primary Residential Mortgage, Inc. Mortgage Industry Veteran of 16 years Extensive track record of consumer direct marketing success Creator and presenter of the Retirement on

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STEVEN J. SLESS

NMLS 298581 | PRMI NMLS 3094

  • Mortgage Industry Veteran of 16 years
  • Extensive track record of consumer direct marketing success
  • Creator and presenter of the Retirement on Your Terms, Straight

Talk, Real Solutions Seminar Series

  • Go-to Reverse Expert for various media outlets

Reverse Mortgage Division Manager Primary Residential Mortgage, Inc.

His career has been defined by a commitment to personal and professional growth and he’s always happy to guide others in their personal journey.

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BECOME THE WINNING WINNING CHOICE

HOW TO CAPTIVATE, CULTIVATE & CONVERT

NMLS 298581

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WINNIN WINNING

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WINNIN WINNING

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THE DIFFERENCE BETWEEN WINNING AND LOSING IS PRACTICALLY

ZERO

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CONVERT CAPTIVATE CULTIVATE

WINNERS HAVE A VITAL EDGE

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WHY MOST MARKETING EFFORTS DON’T SEEM TO WORK

5% Ready to Buy Now 45% Ready to Buy in the Next 6-18 Months 50% Will Never Buy

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Boring “Nurture Campaigns” Don’t Work

HOW DO WE MARKET?

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Provides value to the customer upfront Builds rapport, trust and likability Directs the message to what the customer wants and how you can help them Demonstrates that you are the

  • ne who can help

them when they are ready to act

INTENT-BASED MARKETING. YOUR PERSONAL BRAND.

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THE POWER OF YOUR PERSONAL BRAND

WHO ARE YOU? WHAT DO YOU DO? WHY IS IT IMPORTANT?

INTENT-BASED MARKETING. YOUR PERSONAL BRAND.

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CAPTIV CAPTIVATE TE

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THINGS ARE CHANGING

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Learn to

EMB EMBRA RACE CE THE C THE CHANGE HANGE

and you will have the winning edge.

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VIDEO VIDEO, , VIDEO VIDEO, , VIDEO VIDEO

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There are massive SEO benefits to captioned video Only 12% of video viewers use sound 36 million Americans suffer from hearing loss

ALWAYS CAPTION YOUR VIDEO

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OTHER TECHNOLOGIES TO CULTIVATE

Zapier CRM workflows Facebook Messenger Chat bots Ringless Voicemail Scheduling apps (Acuity, Calendly, etc.)

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CAPTURE CAPTURE

CAPTIV CAPTIVATE, TE, THE THEN

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OPTIMIZE YOUR WEBSITE OR LANDING PAGE

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WEB HOOKS AND CONVERSION FUNNELS

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Open House Kiosks Landing pages Paid and unpaid web ads – including social media

CAPTURE LEADS EVERYWHERE

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CULTIVATE EVERYWHERE

Email Radio ads and newspaper ads Social media Paid social Seminars

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IDENTIFY THE IDEAL MARKETING STRATEGY

Direct Response 3rd party Lead Purchase Self- generated Seminars and Learning workshops Financial professional CE classes

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CONVER CONVERT

  • TW

TWO P O PATHS THS -

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DON’T QUIT

Keep Cultivating, Keep Making Content.

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Automate what you can. Go live regularly (with a scripted outline) Play the Long Game Figure Out Your Brand Use the Technology

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CAPTIV CAPTIVATE TE CUL CULTIV TIVATE TE CONVER CONVERT

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WIN WIN

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STEVEN J. SLESS

PRMI NMLS 3094. PRMI is an Equal Housing Lender. This is not a commitment to lend. To view state licenses and disclaimers please visit www.morewithsless.com.

Reverse Mortgage Division Manager Primary Residential Mortgage, Inc. NMLS 298581 | MLO 49963 Office: (410) 814-7575 ssless@primeres.com www.morewithsless.com

10995 Owings Mills Blvd, Ste 216 Owings Mills, MD 21117