STEVEN J. SLESS Reverse Mortgage Division Manager Primary Residential Mortgage, Inc. • Mortgage Industry Veteran of 16 years • Extensive track record of consumer direct marketing success • Creator and presenter of the Retirement on Your Terms, Straight Talk, Real Solutions Seminar Series • Go-to Reverse Expert for various media outlets His career has been defined by a commitment to personal and professional growth and he’s always happy to guide others in their personal journey. NMLS 298581 | PRMI NMLS 3094
BECOME THE WINNING WINNING CHOICE HOW TO CAPTIVATE, CULTIVATE & CONVERT NMLS 298581
WINNIN WINNING
WINNIN WINNING
THE DIFFERENCE BETWEEN WINNING AND LOSING IS PRACTICALLY ZERO
WINNERS HAVE A VITAL EDGE CAPTIVATE CULTIVATE CONVERT
WHY MOST MARKETING EFFORTS DON’T SEEM TO WORK 5% Ready to Buy Now 45% Ready to Buy in the Next 6-18 Months 50% Will Never Buy
HOW DO WE MARKET? Boring “Nurture Campaigns” Don’t Work
INTENT-BASED MARKETING. YOUR PERSONAL BRAND. Provides value to Builds rapport, Directs the Demonstrates the customer trust and likability message to what that you are the upfront the customer one who can help wants and how them when they you can help are ready to act them
INTENT-BASED MARKETING. YOUR PERSONAL BRAND. THE POWER OF YOUR PERSONAL BRAND WHO ARE WHAT DO YOU WHY IS IT YOU? DO? IMPORTANT?
CAPTIV CAPTIVATE TE
THINGS ARE CHANGING
Learn to EMB EMBRA RACE CE THE C THE CHANGE HANGE and you will have the winning edge.
VIDEO VIDEO, , VIDEO VIDEO, , VIDEO VIDEO
ALWAYS CAPTION YOUR VIDEO 36 million There are Only 12% of Americans massive SEO video viewers suffer from benefits to use sound hearing loss captioned video
OTHER TECHNOLOGIES TO CULTIVATE Zapier Chat bots CRM workflows Ringless Voicemail Scheduling apps (Acuity, Facebook Messenger Calendly, etc.)
CAPTIV CAPTIVATE, TE, THE THEN CAPTURE CAPTURE
OPTIMIZE YOUR WEBSITE OR LANDING PAGE
WEB HOOKS AND CONVERSION FUNNELS
CAPTURE LEADS EVERYWHERE Paid and unpaid web ads – Open House Landing pages including social Kiosks media
CULTIVATE EVERYWHERE Email Paid social Radio ads and newspaper ads Seminars Social media
IDENTIFY THE IDEAL MARKETING STRATEGY Seminars and Financial 3 rd party Lead Direct Self- Learning professional Response Purchase generated workshops CE classes
CONVER CONVERT - TW TWO P O PATHS THS -
DON’T QUIT Keep Cultivating, Keep Making Content.
Automate what Figure Out Your Use the you can. Go live Play the Long Brand Technology regularly (with a Game scripted outline)
CAPTIV CAPTIVATE TE CUL CULTIV TIVATE TE CONVER CONVERT
WIN WIN
STEVEN J. SLESS Reverse Mortgage Division Manager Primary Residential Mortgage, Inc. NMLS 298581 | MLO 49963 Office: (410) 814-7575 ssless@primeres.com www.morewithsless.com 10995 Owings Mills Blvd , Ste 216 Owings Mills, MD 21117 PRMI NMLS 3094. PRMI is an Equal Housing Lender. This is not a commitment to lend. To view state licenses and disclaimers please visit www.morewithsless.com.
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