CHARTS Culture and Heritage Added value to Regional policies for - - PowerPoint PPT Presentation

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CHARTS Culture and Heritage Added value to Regional policies for - - PowerPoint PPT Presentation

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CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability Key photo 1 referring Good Practice to GP topic CYCLE TOURISM Veneto by Bicycle This presentation forms a part of the CHARTS project Web based toolkit

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Culture and Heritage Added value to Regional policies for Tourism Sustainability

Good Practice

CYCLE TOURISM

Veneto by Bicycle

This presentation forms a part of the CHARTS project Web based toolkit on Good Practice title and accompanied by Guide, Brochure and DVD video clip. It is developed with co-funding support from European Regional Development Fund and made possible by the INTERREG IVC programme 2007-2013.

Key photo 1 referring to GP topic

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Cycling Tourism: Veneto by Bicycle (2009-2011)

Part of a larger project involving other 7 Regions: Tuscany, Lombardy, Friuli Venezia-Giulia, Liguria, Umbria and Sardinia

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Why cycling in Veneto?

Veneto region is an ideal destination for cycling:

  • geographical features
  • climatic conditions
  • land resources (art, nature, landscapes, food and wine)

Esterbauer, 1st edition 2003

Veneto region is already a tourism destination for the cycle tourists

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Background to the Issues

Different ways of considering the bicycle explained by different ways to promote two important trade fairs: Friedrichschafen (Germany) on the left, Padova (Italy) on the right.

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Veneto project team

University of Padua: LEAF Department (TeSAF), CIRGEO - cartography Veneto Region – Tourism Department Belluno, Padova, Rovigo, Treviso, Venezia, Verona, Vicenza Tourist offices (7 Provinces) FIAB Veneto Association (Federazione Italiana

Amici della Bicicletta)

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Cycle tourism project: aims

  • To layout a tourist plan
  • To improve governance
  • To replicate good practices/ideas (e.g.

Pedalitalia, Esterbauer Bikeline)

  • To introduce innovative, clear and trustworthy

holidays

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  • A. Market survey
  • B. Governance
  • C. Products: excursions and cycling tours, cartography,

photos and leaflets, publications and websites

Cycle tourism project: actions

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  • A. Market survey
  • Target market
  • Products
  • Tour Operators

KEEP THE TOURIST IN MIND WHEN PLANNING !!

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3-types based important classification for:

  • Cataloguing routes
  • Touristic products
  • Touristic information

Tourists:who they are and what they look for (“leisure bike or slow bike” target market)

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  • A. Market survey
  • Target market: “leisure bike or slow bike”

(others: “moutain bike”, “sport bike”)

  • No official statistics available in Veneto (appr. 10,000

tourists buying a “cycle tour” in Veneto from TO; 170,000 bikers/yr on Garda Lake-Mantua cycle path)

  • in Autonomous Province of Trento: based on a direct survey
  • n 4 out of 10 main cycle paths in APT  total indirect

financial benefits: 87 M €/yr (2009) (extended to the total cycle network: 110 M €/yr; 170,000-200,000 bikers/yr) Are similar scenarios possible for Veneto too ? Problably yes, if cycle paths and services are improved

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  • A. Market survey
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  • A. Market survey
  • Target market: “slow bike”
  • Products
  • Tour Operators
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When I can, I go for a

  • ride. One day

excursions, short holidays of 3, or cycle tours of 7 days.

i.e. 3 basic types of products

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  • A. Market survey
  • Target markets: “slow bike”
  • Products: 1) One day excursions, 2) short holidays of 3, or 3) cycle

tours of 7 days.

  • Tour Operators : appr. 80 TOs selling cycling products of Veneto,

proposed by 4 Veneto large TOs (+ several others small-size TOs)

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  • B. Governance: aims
  • Identify agreed strategy
  • Identify network of cyclying

paths: Rete Escursionistica Veneta (REV)

  • 4 features for bike routes:

local, provincial, regional, national

Priorities:

  • To improve touristic flow
  • To involve territory
  • To present new touristic

products

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  • B. Governance: stakeholders

7 Provinces involved

  • Appr. 30 meetings with stakeholders (during the 1st year):
  • public and private representatives of tourism, rural development,

protected areas and natural resources sectors (PAs, Associations, …)

  • mobility offices (infrastructures)
  • environmental and social NGOs

 Good governance for good cycle routes!

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  • C. Products: Excursions (one day rides)

Who: slow bike target Where: 7 provinces and 4 regional parks Length: about 50 km Difficulty: easy bike

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  • C. Products: Itinerary (one week rides)
  • Type of street: ordinary streets without traffic,

rural paths, bicycle paths

  • 4 tematic tours: art, nature, rivers, landscape

Network paths: REV - Bicitalia - Eurovelo Trip: 4 - 6 stages, about 50 km by days

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  • C. Products: Publications

Brochure Map boards Road-book

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  • C. Products: www.veneto.to
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  • C. Products: road signs

Directional arrows Information panels Small arrow signs

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Final remarks on cycling tourism

Cycling Tourism…

  • Needs specialized Tour Operators
  • Expected to grow (favored by new lifestyles and market

demand: “green”, “slow”, “sustainable”, “responsible”, ..)

Condicio sine qua non ..to spread the culture of cycling (in Italy)

Governance…

  • Need to be improved continuously (meetings and

stakeholders involvement are going on…)

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Tourist can be the driver of change!

Conclusion