Changing the World with Gen Z Shifra Cook Founder, Coin Research - - PowerPoint PPT Presentation

changing the world with gen z
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Changing the World with Gen Z Shifra Cook Founder, Coin Research - - PowerPoint PPT Presentation

Changing the World with Gen Z Shifra Cook Founder, Coin Research Generations are a product of their times Source: The Beatles, Tom Hanley/ Today . David Bowie, Masayoshi Sukita. The Spice Girls.


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Changing the World with Gen Z

Shifra Cook Founder, Coin Research

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Generations are a product of their times

Source: ¡The ¡Beatles, ¡Tom ¡Hanley/ ¡Today. ¡David ¡Bowie, ¡Masayoshi ¡Sukita. ¡The ¡Spice ¡Girls. ¡Madonna, ¡Britney ¡Spears, ¡Kanye ¡West ¡ ¡ ¡

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These times are….

  • 1. Post Digital
  • 2. Post Recession
  • 3. Post Truth
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A context of continual change…

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…and integration of on & offline worlds

Source: ¡Tron ¡

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Mended Little Hearts: integrating action on & offline

Source: ¡Studio ¡AKA, ¡Saatchi ¡& ¡Saatchi, ¡Mended ¡LiAle ¡Hearts ¡

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Immediacy Dialogue Accessibility Creation

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Be inclusive

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  • 2. Post Recession
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Generation Grafter

Source: ¡RNLI ¡Instagram ¡

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Facilitate opportunities to get involved

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  • 3. Post Truth
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Authentic face of your organisation

Source: ¡Macmillan.org.uk ¡

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Total transparency

Source: ¡lendwithcare.org ¡

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  • Constant evolution, evaluation

and innovation

  • 2-way conversation
  • Provide opportunity
  • Foster trust: transparency &

authenticity

  • Build the relationship now
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Thank you

Shifra Cook Founder, Coin Research