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Why Generation Zs buying power is $44 billion , and that number - - PowerPoint PPT Presentation
Why Generation Zs buying power is $44 billion , and that number - - PowerPoint PPT Presentation
Why Generation Zs buying power is $44 billion , and that number expands to $600 billion when considering the influence Gen Z? they have on their parents spending. What the world expects from Gen Z Gen Z has a short attention span Gen
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Why Gen Z?
Generation Z’s buying power is $44 billion, and that number expands to $600 billion when considering the influence they have on their parents’ spending. SLIDE 4
What the world expects from
Gen Z
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“Gen Z has a short attention span”
Gen Z allegedly has the attention span of about 8 seconds, compared to millennials’ 12 seconds.
- Forbes
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“Gen Z is uprooting industries”
Gen Z is already moving away from Facebook, and 8 more industries could be next.
- Business Insider
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“Gen Z is going for the kill”
Gen Z is leading an evolution in shopping that could kill brands as we know them.
- Business Insider
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Campaign Monitor original research
Gen Z’s preferred channels to engage with brands:
- 1. Social Media
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Gen Z and Social Media
85% of Gen Zers use YouTube (32% say they use it most often) 72% use Instagram (15% more than any other social media site) 69% use Snapchat (35% more than any other social media site) 45% of teens say they’re online “almost constantly” 44% say they’re online multiple times a day
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Social media
has drawbacks.
- 1. Security breaches
- 2. Bad actors
- 3. Pay-to-play
- 4. Algorithms and blackouts
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However, social media can also be
a great tool.
- 1. Custom hashtags
- 2. Authenticity and
connection
- 3. Influencer marketing
- 4. Mobile-optimization
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Campaign Monitor original research
Gen Z’s preferred channels to engage with brands:
- 1. Social Media
- 1. Social Media
- 1. Email
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Why email?
People trust email. Email is dependable. You don’t have to pay to play. You own your data and platform.
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What Gen Z wants from email marketing
Gen Z wants value.82.3% prefer to receive promotions and offers in email marketing.
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How promotions in your emails can be interesting and engaging for Gen Z
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What Gen Z expects in the inbox
Gen Z wants value.44% prefer to receive product recommendations.
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What makes Gen Z open an email?
35.1% open because of graphics and branding 36.1% open for personalized subject lines 68% open for promotions and offers SLIDE 19
Campaign Monitor original research
Gen Z’s preferred channels to engage with brands:
- 1. Social Media
- 1. Email
Bottom line:
A strong strategy uses a multi- channel approach.
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But why target an audience with an
8 second attention span?
It’s a filter, not an attention span.
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So, how do you make it
through the filter?
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Gen Z is multi-channel.
Who else does that sound like?
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People want content that’s interesting and compelling. Compare Gen Z to millennials.
Made two to five purchases from email in the past month Made one purchase after seeing a product- n social
- ffers in email
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People want content that’s interesting and compelling, no matter their generation.
67% will open an email that adds value. 41% are likely to make a purchase from personalized emails. 69% are likely to make a purchase from a promo or reward email.
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Don’t market to generations.
Market to people.
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Make your message
unforgettable.
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Create content for people, not stereotypes.
#CampMonConnects @campaign.monitor