Why Generation Zs buying power is $44 billion , and that number - PowerPoint PPT Presentation

Why Generation Z’s buying power is $44 billion , and that number expands to $600 billion when considering the influence Gen Z? they have on their parents’ spending.

What the world expects from Gen Z

“Gen Z has a short attention span” Gen Z allegedly has the attention span of about 8 seconds, compared to millennials’ 12 seconds. - Forbes

“Gen Z is uprooting industries” Gen Z is already moving away from Facebook, and 8 more industries could be next. - Business Insider

“Gen Z is going for the kill” Gen Z is leading an evolution in shopping that could kill brands as we know them. - Business Insider

Campaign Monitor original research Gen Z’s preferred channels to engage with brands: 1. Social Media

85% of Gen Zers use YouTube (32% say they use it most often) 72% use Instagram (15% more than any other social media site) 69% use Snapchat (35% more than any other social media site) Gen Z and Social Media 45% of teens say they’re online “almost constantly” 44% say they’re online multiple times a day

Social media has drawbacks. 1. Security breaches 2. Bad actors 3. Pay-to-play 4. Algorithms and blackouts

However, social media can also be a great tool. 1. Custom hashtags 2. Authenticity and connection 3. Influencer marketing 4. Mobile-optimization

Campaign Monitor original research Gen Z’s preferred channels to engage with brands: 1. Social Media 1. Social Media 1. Email

People trust email. Email is dependable. Why email? You don’t have to pay to play. You own your data and platform.

What Gen Z Gen Z wants value. wants from 82.3% prefer to receive promotions and offers in email marketing. email marketing

How promotions in your emails can be interesting and engaging for Gen Z

What Gen Z Gen Z wants value. expects in the 44% prefer to receive product recommendations. inbox

35.1% open because of graphics and branding What makes Gen 36.1% open for personalized subject lines Z open an email? 68% open for promotions and offers

Campaign Monitor original research Gen Z’s preferred channels to engage with brands: Bottom line: A strong strategy uses a multi- channel approach. 1. Social Media 1. Email

But why target an audience with an 8 second It’s a filter , not an attention span. attention span?

So, how do you make it through the filter?

Gen Z is multi-channel. Who else does that sound like?

People want content that’s interesting and compelling. Compare Gen Z to millennials. 84% 82% 44% 44% 35% 33% 29% 24% Made two to five Made one Prefer to receive Prefer to receive purchases from purchase after promos and product email in the past seeing a product offers in email recommendations Gen Z month on social Millennials

People want content that’s 67% will open an email that adds value. interesting and compelling, 41% are likely to make a purchase from personalized emails. no matter their generation. 69% are likely to make a purchase from a promo or reward email.

Don’t market to generations. Market to people.

Make your message unforgettable.

Create content #CampMonConnects for people, @campaign.monitor not stereotypes.