Capture Your Youth Samuel Vetrak , CEO, StudentMarketing WTM LONDON - PowerPoint PPT Presentation

Capture Your Youth Samuel Vetrak , CEO, StudentMarketing WTM LONDON 06 • 11 • 2018

2 ABOUT US HQ VIENNA STUDENTMARKETING IS A UNITED NATIONS WORLD TOURISM ORGANIZATION AFFILIATE MEMBER. AS AN ESOMAR MEMBER, I COMPLY WITH THE ICC/ESOMAR INTERNATIONAL CODE ON MARKET AND SOCIAL RESEARCH AND ESOMAR WORLD RESEARCH GUIDELINES. SAMUEL VETRAK, CEO, STUDENTMARKETING

3 YOUTH TRAVEL | INTRODUCTION Niche by no means: 1 in 5 tourists Inclusive definition : is a young traveller People aged up to 35 years Valuable for destinations: Wider spread: They stay longer and spend Travel off the beaten path more than average tourists Social impact: The future: Two-way cultural immersion Today’s young travellers are tomorrow’s global tourists

4 YOUTH TRAVEL | MARKET SIZE AND VALUE INTERNATIONAL ARRIVALS EXPENDITURE 305 MILLION 2017 US$ 241 BILLION 2017 284 MILLION 2016 Source: Numbers were calculated based on UNWTO & WYSE Travel Confederation reports published in the last 10 years.

5 YOUTH TRAVEL | MARKET VALUE COMPARISON $241 bn $210.7 bn $138 bn $33.8 bn $19.7 bn NASA TOP 20 GLOBAL GAMES INTL TOURISM YOUTH BUDGET FOOTBALL CLUBS MARKET RECEIPTS IN THE USA TRAVEL Source: NASA, 2018; Forbes, 2018; UNWTO, 2018; NewZoo, 2018; StudentMarketing, 2018

6 YOUTH TRAVEL | UK AS A DESTINATION Source: English UK, 2018; HESA, 2018; Home Office, 2018; ISC, 2018; StudentMarketing, 2018; Office for National Statistics, 2018; BETA, 2017; British Council, 2009

7 YOUTH TRAVEL | MOST VISITED CITIES IN THE UK Source: Office for National Statistics, 2018

8 INTERNATIONAL EDUCATION | RACE FOR STUDENTS 100,000 450,000 350,000 200,000 500,000 300,000 470,000 350,000 720,000 250,000 450,000 470,000 350,000 350,000 100,000 250,000 200,000 720,000 500,000 300,000 CANADA FRANCE TURKEY GERMANY POLAND MALAYSIA CHINA SOUTH KOREA JAPAN AUSTRALIA Source: Government of Canada, 2015; Campus France, 2014; Ministry of Science and Higher Education Poland, 2015; International Relations Office Turkey, 2018; DAAD Germany, 2014; Ministry of Education China, 2011; Ministry of Education Malaysia, 2015; Ministry of Education, Republic of Korea, 2015; The Government of Japan, 2013; Australian Education International, 2017

9 INTERNATIONAL EDUCATION | ECONOMIC IMPACT (CASE STUDY) € 381.9 mn € 4,131 € 1,263 total direct average spending average study-related p.a. monthly spending spending per student per stay 44% 5,755 participated in cultural events jobs 29% generated in sports events 35% 78% interested in planning 39,236 staying after on returning additional graduation as tourists visits Source: StudentMarketing, 2016

10 DESTINATION MARKETING

11 TOP 5 GROWTH OPPORTUNITIES EMERGING MARKETS PROGRAMMES WITH EDUCATIONAL COMPONENTS REPEATED BUSINESS M & A STRUCTURED ACCOMMODATION ( PBSA )

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