Rural Tourism The Strategic Perspective John Mulcahy Registrar - - PowerPoint PPT Presentation

▶
rural tourism
SMART_READER_LITE
LIVE PREVIEW

Rural Tourism The Strategic Perspective John Mulcahy Registrar - - PowerPoint PPT Presentation

Jun 22, 2023 49 likes •261 views

Rural Tourism The Strategic Perspective John Mulcahy Registrar Head of Food Tourism, Hospitality Education, Standards Tourism Numbers Where do Ireland's tourists come from? 2013 (000s) Source market Key Markets Britain 2,870 2,870 Mainland

slide-1
SLIDE 1

Rural Tourism The Strategic Perspective

John Mulcahy

Registrar Head of Food Tourism, Hospitality Education, Standards

slide-2
SLIDE 2

Source market 2013 (000’s) Key Markets Britain 2,870 2,870 Mainland Europe 2,346

France 409

409

Germany 466

466 North America 1,039

USA 924

924 Rest of World 431

Total Overseas

6,686 4,669 Northern Ireland 1,574 56%

Total out-of-state

8,260

Tourism Numbers Where do Ireland's tourists come from?

(Source: Fáilte Ireland Tourism Facts)

slide-3
SLIDE 3

How do overseas tourists spend their money in Ireland & what is it worth?

Breakdown of spend in Ireland 2007 (%) 2013 (%) Bed & Board 29 30 Other Food & Drink 34 21 Sightseeing / Entertainment 5 13 Internal Transport 10 13 Shopping 17 12 Miscellaneous 5 11

(Source: Fáilte Ireland Tourism Facts)

slide-4
SLIDE 4

Research of 10,000 GB residents who had taken holidays in GB and the island of Ireland at least once in the past 3 years.

Most promising: Social Energisers

young, fun-loving urban adventurers

Culturally Curious

  • ver 45s who want to broaden their

minds

Great Escapers

younger couples who want to get away from it all

Source: Fáilte Ireland, GB Path to Growth 2012

Tourism in Ireland – 2012 A changed direction

The US, French and German markets echoed findings.

For GB, Ireland competes primarily against domestic GB destinations

slide-5
SLIDE 5
slide-6
SLIDE 6
slide-7
SLIDE 7
slide-8
SLIDE 8
slide-9
SLIDE 9

National Quality Assurance Framework

Statutory tourist accommodation

  • Hotels
  • Guesthouses
  • Holiday & Youth Hostels
  • Holiday Cottages
  • Holiday Apartments
  • Caravan and Camping Sites

33 prescribed terms in 7 Tourist Traffic Acts (1939-2003) non-statutory or ‘listed’ tourism sectors

  • Irish home B&B’s
  • Pubs
  • Equestrian centres
  • Golf courses
  • Coach tourism
  • Historic houses
  • Spa and wellness
  • Self-catering (7 units or less)

(8 units +,

  • n 1 site)
slide-10
SLIDE 10

National Quality Assurance Framework

Statutory tourist accommodation

  • Hotels
  • Guesthouses
  • Holiday & Youth Hostels
  • Holiday Cottages
  • Holiday Apartments
  • Caravan and Camping Sites

33 prescribed terms in 7 Tourist Traffic Acts (1939-2003) non-statutory or ‘listed’ tourism sectors

  • Irish home B&B’s
  • Historic houses
  • Self-catering (7 units or less)

(8 units +,

  • n 1 site)
slide-11
SLIDE 11

FÁILTE IRELAND’S WELCOME STANDARD

slide-12
SLIDE 12

Fáilte Ireland’s Welcome Standard – Who & Why?

  • Never ‘quite fitted’, voluntary
  • New, distinctive & innovative
  • Accommodation of differing types & styles
  • Unique experience & true Irish Welcome

Note: Targeting unusual & innovative tourist accommodation & existing approved businesses in will continue in those quality frameworks.

slide-13
SLIDE 13

The Customer Journey

General business processes

slide-14
SLIDE 14

Add name

slide-15
SLIDE 15

Add name Mount Coggill, Co Kilkenny

slide-16
SLIDE 16

Add name

slide-17
SLIDE 17

Add name

slide-18
SLIDE 18

18

Samples of Illegal Logos and Signs

slide-19
SLIDE 19
slide-20
SLIDE 20

20

slide-21
SLIDE 21

Thank you

We are looking for names, addresses and contact details for the new Welcome standard

John Mulcahy Email: john.mulcahy@failteireland.ie