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Natasha Martin
THE MARKET OPPORTUNITY FOR ADVENTURE TOURISM
CULTURE PHYSICAL ACTIVITY NATURE
THE DEFINITION THE ESSENTIALS
THE MARKET OPPORTUNITY FOR ADVENTURE TOURISM Natasha Martin THE - - PowerPoint PPT Presentation
THE MARKET OPPORTUNITY FOR ADVENTURE TOURISM Natasha Martin THE - - PowerPoint PPT Presentation
THE MARKET OPPORTUNITY FOR ADVENTURE TOURISM Natasha Martin THE DEFINITION THE ESSENTIALS NATURE PHYSICAL ACTIVITY CULTURE THE EXPERIENCE NOVEL & UNIQUE CHALLENGE TRANSFORMATION IMPACT WELLNESS THE OPPORTUNITY 37.35% OF ALL
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THE EXPERIENCE
NOVEL & UNIQUE TRANSFORMATION WELLNESS IMPACT CHALLENGE
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THE OPPORTUNITY
37.35%
OF ALL INTERNATIONAL DEPARTURES WERE FOR ADVENTURE.
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CULTURE PHYSICAL ACTIVITY NATURE
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THE OPPORTUNITY
$279.5B
SPENT ON ADVENTURE TRAVEL GLOBALLY.
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THE OPPORTUNITY
CRUISE $117B PHARMA $774B ADVENTURE $279.5B
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MORE TRAVELLERS, MORE EXPOSURE FINANCIAL ARGUMENT FOR CONSERVATION OPPORTUNITY FOR INVESTMENT MORE JOBS, BETTER TRAINING GROWING ECONOMY GREATER VALUE FOR NATURAL AND CULTURAL RESOURCES
VIRTUOUS CIRCLE
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$$$ IN DESTINATION
0% 25% 50% 75% 100%
65% 5%
ALL INCLUSIVE TOURISM ADVENTURE TOURISM
TOURIST SPEND THAT STAYS IN THE DESTINATION
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1 IN EVERY 4 TOURISTS - IS AN ADVENTURE TOURIST
NORTH AMERICA, SOUTH AMERICA, EUROPE (70% OF OUTBOUND DEPARTURES)
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CHINESE ADVENTURE TOURISTS
16.2%
OR 37.7 M CHINESE ADVENTURE TOURISTS IN 2017 OF THE CHINES OUTBOUND MARKET WAS FOR ADVENTURE TOURISM
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MY DAILY COMMUTE
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TOP MOTIVATIONS
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ADVENTURE TRAVEL DEVELOPMENT INDEX
Survey Data
- Expert panel – 2018 panel included
463 experts Third-party indices, for example:
- World Bank’s Doing Business Index
- Yale University’s Environmental
Performance Index
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ATDI
1 2 3 4 5 6 7 8 9 Sustainable Development Safety Health Natural Resources Adventure Activity Resources Entrepreneurship Humanitarian Cultural Resources Infrastructure Image Cambodia Laos Thailand Viet Nam SLIDE 16
Thank you.