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MagneGlasses
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CAD' Model'
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Product Questions
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! How can we make MagneGlasses a more comfortable user experience compared to current glasses? %
CAD' Model' Red-B Sketch'Model'Review'' Product Questions ! How can - - PowerPoint PPT Presentation
CAD' Model' Red-B Sketch'Model'Review'' Product Questions ! How can - - PowerPoint PPT Presentation
MagneGlasses Temple-free Eyewear CAD' Model' Red-B Sketch'Model'Review'' Product Questions ! How can we make MagneGlasses a more comfortable user experience compared to current glasses? % Red-B Sketch'Model'Review'' Product Questions ! How can
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Product Questions
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Sketch'Model'Review''
! How can we make MagneGlasses a more comfortable user experience compared to current glasses? ! What issues do current users have with glasses frames that can be addressed with MagneGlasses? %
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Product Concept
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Sketch'Model'Review''
! Purpose: ! To revolutionize the traditional eyeglasses design ! Key Features: ! Magnetic nose grip ! Temple-less design ! Flexible plastic or silicone ! Effects: ! Eliminates pressure on side of head ! Improves aesthetics
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Customer Needs
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! Functionality ! Comfort ! Ear Discomfort ! Temple Pressure ! Aesthetics
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Competition
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Temple Squeezing Mechanism
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Nike Magnetic Temples Spring Loaded Nose Gripping
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Glasses Market
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! 144M people in US wear corrective glasses ! 2015 Projected global market size: $90B ! Luxottica Group ! 80% market share
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User Research Results
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% % % % % % % % % %
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Function Style
>50%
$ $
Many are willing to try
- ut new products
have broken their glasses at least once%
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Comfortableness
- f Reading Glasses
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% % % % % % % % % %
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Comfortable Uncomfortable when doing sports Doesn't fit on face, or
- ther head gears
Cause pain on nose, head
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Demonstration
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Future Plans
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! Stacking storage design ! Interchangeable frames
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Questions?
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