by by Ch Chief Financial al Offi ficer cer 1 Management - PowerPoint PPT Presentation

by by Ch Chief Financial al Offi ficer cer 1

Management Highlights: Year 2009 2009 ’s highest revenue among residential developers of Baht 19,033 million Pruksa’s asset turnover exceed 108% in history Highest Booking (Presale) in Pruksa’s history of Baht 22,775 million Year 2010 20 10 Presale Target is Baht 29,000 million . 20 10 Revenue Target is Baht 24,000 million . Plan for ~ 48 new projects in 2010 (16 TH, 14 SDH, 16 CD, 2 International business). Total ~ Baht 33.6 billion value. Presale First 2 months is Bt. 5,375 million Jan- Baht 2,223 million (CD 4%), Feb -Baht 3,153 million (CD 25%) As at 15/2/10 - Approved by BOI : 25 Projects (7,638 units, Baht 7,438 2 million)

Presale : Beat all-time high #1 25,000 22,775 4,721 20,000 Million Bt. 16,188 15,000 13,646 7,300 3,677 3,986 10,000 5,096 7,729 7,516 7,149 3,596 70 70 5,998 2,147 5,004 3,076 2,810 4,884 4,615 1,289 10,754 5,000 4,045 3,803 865 865 1,260 1,471 1,976 2,593 1,040 1,277 2,886 421 421 7,414 480 480 1,644 1,404 1,391 6,064 881 881 4,439 4,268 656 656 2,989 2,733 2,668 2,364 2,200 1,919 1,946 1,349 0 Tot.'08 08 '05 05 '06 06 '07 07 1 '08 08 2 '08 08 ' 08 08 ' 08 08 ' 09 09 2 '09 09 ' 09 09 Q4'09 09 '09 09 Q3' Q4' Q1' Q3' Q1 Q2 Q2 Q Q Q Q Q Q Townhouse Single detached house Condominium % Cancellation = (booking & transfer) 2008 & Q1 ‟ 09 28% (9% & 19%) Q2 ‟ 09 26% (7% & 19%) Q3 ‟ 09 26% (9% & 17%) Q4 ‟ 09 24% (8% & 16%) 3 2009 25% (8% & 17%)

Total Revenue : grows 109% in 2 years 46% YOY 19,034 12% from target 20,000 91 91 17,000 18,000 3,595 595 16,000 13,034 14,000 3,653 653 Million Baht 65 65 Interbiz. 564 564 5,619 12,000 Other rev, land 102% QoQ 9,093 Condominium 10,000 4,869 38 38 5,348 7,747 43 43 Single detached house 8,000 13 13 Townhouse 3,863 2,932 932 3,844 3,781 6,000 3,662 9,729 34 34 15 15 29 29 4,000 57 57 7,536 1,889 403 403 202 202 6,963 1,403 1,176 1,151 5,150 2,000 2,912 2,350 2,212 2,255 0 Y'07 Y'08 Q1' 09 Q2 '09 Q3 '09 Q4' 09 Y'09 Y'09 Target 4

Net Profit: speed up aggressively 53% YOY Million Baht 3,622 3,500 3,000 88% YOY 2,373 2,500 153% QoQ 2,000 1,645 1,302 1,500 1,000 876 687 624 651 639 565 308 500 0 Y '07 Q1 '08 Q2 '08 Q3' 08 Q4' 08 Y'08 Q1 '09 Q2' 09 Q3'09 Q4'09 Y'09 5

Modified & Additional Revenue Platform in 2009 Business Platform 2009 - 2010 Modified & Additional Revenue Platform in 2010 New Business Developer Zone Connecting In-Town CBD Sub Urban Upcountry International Per Unit (Near MRT/BTS/Density Area) Price (M ฿ ) 0.5 - 0.7 India: Bangalore 0.7 - 0.9 5-Storey Condo L- , L , L+ Condo: 0.7-1.0 M ฿ 0.9 – 1.0 2-Storey TH BOI - Condo Maldives Condo Condo 1.0 – 1.4 2-Storey Condo Lette Chapter 1 - Nakornphatom Semi-DH 0.8 – 1.5 MB 2-Storey TH 1.4 – 1.8 0.8 – 1.5 MB 1.2 – 2.0 MB 0.7-1.4 MB Condo : M- , M , M+ 1.5 - 3M ฿ 1.8 – 2.0 - Samutsakorn Preuksa Town Condo 2-Storey TH 2.0 - 2.5 FUSE 2-Storey 1.8-3.0 MB. 1.8-3.0 M ฿ Mixed Used SDH TH+Semi-DH 2-Storey TH Condo +SDH Vietnam: 2.0-3.0 M ฿ 2-3 Storey TH Niche market Re-Design & 2.0-6.0 MB 2.0-4.0 M ฿ 2.5 – 3.0 Re-Location H- ,H ,H+ Haifong 2-Storey SDH theme Condo 3 Storey TH 3.0 – 5.0 Condo : : 3-5 M ฿ 3.0-5.0 M ฿ 3-10.0 M ฿ 2-Storey SDH : 3 -5.0 M ฿ 2-Storey SDH 6 /New Brand 5.0 – 10.0 New Business/ SDH 5-10 MB

48 Projects in 2010. Total 48 Projects Inter 2 Projects Total Total 38 Projects 34 Projects CD: 16 Projects CD: 6 Projects Total 28 Projects CD: 5 Projects SDH: 11 Projects CD: 4 Projects SDH: 12 Projects SDH: 14 Projects SDH: 6 Projects TH: 21 Projects TH: 17 Projects TH: 16 Projects To launch (land Acquired) TH: 18 Projects TH : 9 Projects SDH : 9 Projects CD : 5 Projects 7 2007 2008 2009 2010 Total : 23 Projects

8 New Projects Launched in 17 February 2010. Value Open Size Location Unit Projects Type Rai-ngan-sq.wah (MB). (Month) 1 . Bann Pruksa 49 TH Jan 10 182-0-2 (MBt) Bangyai - Nontaburi 442 453 2. Bann Pruksa 50 TH Jan 10 Bangkok - Pathumburi - 390 339 3. Pruksa Ville 30 TH Jan 10 15-0-83 Bangplee 468 443 4. Pruksa Ville 28 TH Jan 10 Bangyai Nontaburi 182-0-2 491 439 5. Pruksa Town TH Jan 10 11-3-65 Petkasem 81 248 138 Total TH 5 Projects 1,383 2,039 6 . Pruksa Town SDH Feb 10 Petkasem 81 573 191 344 843 Total SDH 1 Projects 7. Chapter One CD Feb 10 Rajburana 19-2-10 4,182 2,677 8. Condolette CD Feb 10 4-0-19 Bangkapi 445 471 Total Condo 2 Projects 3,148 4,627 4,875 7,509 Total 8 Projects 8

Brand & Segmentation of Pruksa: Townhouses Brand Segment Price per Unit Logo The Plant nt Citi 2.0 0 – 4.0 0 MBt / u unit Styli lish Middle le income me 2-3 3 Store rey Pruksa a Town Styli lish Middle le income me 2 2 Store rey 1.5 5 – 2.5 5 MBt / u unit The Connec ect Middle-low ow income me 1.6 6 – 2.0 0 MBt / u unit Preuk uksa a Ville Low income me 1.0 0 - 1.5 5 MBt / u unit Preuks uksa 0.6 6 - 1.2 2 MBt / u unit Low income me 2010 2010 Urbano no Styli lish Middle le income me 2 2 Store rey 1.8 8 – 2.7 7 MBt / u unit 9

Brand & Segmentation of Pruksa: Single Detached Houses Logo Logo Brand Segmen ent Price ce per Unit Passor orn Middle-Hi High gh income me 2.5 5 - 10 10.0 0 MBt / u unit The Plant nt Middle e income me (Stylish h SDH) 3.0 0 – 6.0 0 MBt / u unit Middle-low ow income me 2.0 0 – 3.0 0 MBt / u unit Preuk uksa a Village age 10

Brand & Segmentation of Pruksa: Condominiums Logo Logo Brand Segmen ent Price ce per Unit Middle-Hi High gh income me 1.5 5 - 10 10.0 0 MBt / u unit IVY The Seed Middle Midd le i income me ( Sty tyli lish Con Condo) 1.4 4 – 7.0 0 MBt / u unit Be you Middle le-Low income me 0.8 8 – 1.5 5 MBt / u unit Low income The Tree 0.8 8 – 0.9 9 MBt / u unit Low income City Ville e Condo 0.5 5 - 0.8 8 MBt / u unit 2010 2010 Middle le-Low income me 0.9 9 – 2.0 MBt / u unit Chap Chapter ter One One Urbano o Condo Middle-Hi High gh income me Condol olett ette Middle le-Low income me 0.8 8 – 1.0 0 MBt / u unit FUSE Middle-Hi High gh income me 11

Active Projects as of 31 Dec, 2009 Activ ive e Projec ject No.of of Total l Proje ject Value ue Sold ld Unsold old Projec ojects Unit its MBt Unit its MBt Unit its MBt As of 31 December 2009 Total al 95 95 36,382 36 382 66,956 66 956 24 24,280 280 45 45,091 091 12,102 12 102 21 21,865 865 Passor orn 7 2,801 801 9,859 859 2,191 191 7,905 905 610 610 1,955 955 The e Plant nt 5 916 916 3,633 633 374 374 1,512 512 542 542 2,122 122 Pruk uksa Villag age 16 16 4,479 479 10 10,892 892 2,672 672 6,364 364 1,807 807 4,528 528 The e Plant nt Citi 1 199 199 439 439 198 198 436 436 1 4 Pruk uksa Town 2 820 820 1,723 723 457 457 996 996 363 363 727 727 The e Connec nect 6 1,892 892 3,280 280 1,023 023 1,824 824 869 869 1,456 456 Pruk uksa Ville 22 22 6,777 777 10 10,078 078 4,053 053 5,934 934 2,724 724 4,144 144 Bann nn Pruksa 23 23 14,111 14 111 13 13,660 660 9,540 540 8,955 955 4,571 571 4,705 705 IVY 5 2,259 259 8,736 736 2,010 010 6,918 918 249 249 1,818 818 The e Seed 6 1,414 414 3,995 995 1,350 350 3,882 882 64 64 113 113 The e Tree 1 340 340 295 295 340 340 295 295 - - Be you 1 374 374 365 365 72 72 71 71 302 302 294 294 12

Leader in real demand Segment Largest overall unit MKT. Share & Townhouse Leader Market Share : Pruksa Real Estate Co.,Ltd : January – November 2 009 100% 100% 50% 50% PS 6,863 / total 12,597 units 50% 50% PS 9,457 / total 63,736 units 80% 80% 55% 55% 40% 40% 35% 35% 35% 35% 35% 35% 60% 60% 15% 15% 33% 33% 15% 15% 30% 30% 14% 14% 14% 14% 13% 13% 12% 12% 40% 40% 20% 20% 20% 20% 10% 10% 0% 0% 0% 0% '04 '05 '06 ' 07 ' 08 '09 '04 '05 '06 ' 07 ' 08 '09 (11M) (11M) 20% 20% 50% 50% 40% 40% 15% 15% 17% 17% PS 1,543 / total 9,091 units PS 1,051 / total 42,048 units 30% 30% 12% 12% 10% 10% 8% 8% 2.5% 7% 7% 20% 20% 5% 5% 1.3% 1% 1% 0.2% 5% 5% 10% 10% 0% 0% 0% 0% '04 '05 '06 ' 07 ' 08 '09 '04 '05 '06 ' 07 ' 08 '09 (11M) (11M) 13