2010 Santa Barbara County Storm Water Public Opinion Survey - - PowerPoint PPT Presentation
2010 Santa Barbara County Storm Water Public Opinion Survey Commissioned by Project Clean Water, Santa Barbara County 320-449 Funded by Coastal Assistance Impact Program, Bureau of Ocean Energy, Management, Regulation, and Enforcement, U.S.
320-449
320-449
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34% 50%
15% 27% 30% 30% 34%
26% 15% 25%
6%
34% 79% 42% 35%
6%
1%10%
1%0% 20% 40% 60% 80% 100%
(1-2) Not/Not too Ser. a Prob. (3) Neutral (4-5) Very/S.W. Ser. Prob. (6) DK/NA
serious problem AT ALL, and a 5 if you feel it is a VERY serious problem. Feel free to use any number from 1 to 5.
(Ranked by Mean Score)
Mean Score 4.3 3.3 3.0 2.9 2.5
The state of the economy Pollution of local creeks, ocean and local beaches Traffic congestion Pollution in storm drains in this area Litter along local streets and highways
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25% 19% 22% 32% 18% 32% 26% 52% 54% 13% 35% 27% 20% 22% 27% 26% 28% 26% 29% 26% 43% 58% 50% 40% 56% 32% 40% 19% 20%
5%
28% 33% 80%
8%
6%
1%3%
5%
2%4%
8%
0% 20% 40% 60% 80% 100%
2010 2002 2010 *2002 *2002 2010 2002 2010 2002 2010 2002
(1-2) Not/Not too Ser. a Prob. (3) Neutral (4-5) Very/S.W. Ser. Prob. (6) DK/NA
serious problem AT ALL, and a 5 if you feel it is a VERY serious problem. Feel free to use any number from 1 to 5. *Both questions were combined in 2010
(Ranked by Mean Score)
Mean Score
The state of the economy Pollution of local creeks,
Traffic congestion Pollution in storm drains in this area Litter along local streets and highways
4.3 3.1 3.3 3.7 3.6 3.1 3.7 3.0 3.3 2.5 2.5
5
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Q3.
In your own words what was the main message? % Don't dump down storm drains--oil/trash--goes into ocean/beaches 48% Keep pollution out of storm drains 21% Keep your drains clean/be careful what you put down drain 14% Personal water use/contents of water runoff/chemicals from yard/grass 9% About washing vehicles/water from driveways 5% Need to fix our storm drain problems/need to clean up 5% Acknowledgement/awareness/solutions for reducing pollution 4% Keep the streets clean/it is for our neighborhood 3% Don't know/Refused 7% (Open-ended Grouped Responses; Top Responses shown) (39% of Sample)
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“Is that the County or City of Santa Barbara?”
(39% of Sample) Messages they Recall % Santa Barbara County/The County (mentioned in general) 16% Santa Barbara County Project Clean Water 11% Environmental group mentioned 8% City of Santa Barbara 5% State of California 0% City of Goleta 0% City of Santa Maria 0% Other 4% DK/NA 57%
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(39% of Sample)
Where did you see or hear the advertisement, publicity or program? % TV 72% Radio 15% Newspaper 10% Brochure 3% Bus ads 3% Information delivered to your home 2% On a City’s webpage 2% On the Internet (General) 2% Website banner ad 2% Community event 1% Magazine 1% On the Santa Barbara County webpage 1% Utility bill insert 1% Others mentioned/DK/NA 7%
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42% 21% 16% 21% 23% 25% 10% 36% 43% 12% 13%
6%
9%
4%
6%
4%
5%
4% 0% 20% 40% 60% 80% 100%
Very Fav. S.W. Fav. S.W. Unfav. Very Unfav. HO/DKE NHO
(Ranked by Total Favorable) County of Santa Barbara Public Works Department Santa Barbara County Project Clean Water Santa Barbara County Association of Governments
14% 8% 10% 55% 33% 22%
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26% 25% 14% 19% 42%
6%
7% 7%
17% 33% 21% 23% 30% 18% 42% 24% 17% 16%
9%
4% 0% 20% 40% 60% 80% 100%
DK/NA
(Ranked by Total True)
51% 65% 66% 33% 31% 25% 51% 32%
Litter and trash that go down the storm drains get filtered out before they are released In your area, water that is flushed down toilets and water that goes down the curbside storm drains all flow into the same underground pipes I’m not sure what I personally can do to prevent pollution from going down storm drains Most storm drain pollution comes from a few big polluters
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20%
28% 16% 18% 23% 25% 20% 19% 17% 22% 19% 32% 29% 40% 30% 14% 17%
9%
7%
6%
7%
17%
8% 8%
21% 18% 35% 38% 28% 38% 33% 22% 28% 24%
9%
10%
5%
20% 15%
5%
0% 20% 40% 60% 80% 100%
2010 2002 2010 2002 2010 2002 2010 2002
DK/NA
(Ranked by Total True)
49% 54% 65% 36% 32% 26% 60% 35% 64% 26% 57% 26% 52% 43% 56% 24%
In your area, water that is flushed down toilets and water that goes down the curbside storm drains all flow into the same underground pipes I’m not sure what I personally can do to prevent pollution from going down storm drains Litter and trash that go down the storm drains get filtered out before they are released Most storm drain pollution comes from a few big polluters
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59% 48% 48% 38% 13%
11%
15% 12% 31% 25% 45% 21% 79% 68% 69% 62% 19% 13%
6%
9%
5%
3%
10%
1%4%
2%3% 3%
7%
4%
7%
11%
2%11%
12%
7%
4%
9%
1 % 1 % 2%0% 20% 40% 60% 80% 100%
Usually Just Sometimes Hardly Ever Never Not Apply DK/NA
sometimes, hardly ever or never do that activity. If it is something that does not apply to you, just say so.
(Ranked by Usually)
Fix your car if you notice any oil stains on your driveway or under your car Pick up litter and trash that is in the gutter in front of your home or business Wash your car at a commercial car wash or on the lawn rather than on the driveway or street where the dirty water will run into the storm drain Fix your sprinklers so the water only lands on your lawn and not on the streets or sidewalks Sweep up your driveway or sidewalk with a broom and dustpan instead of washing them down into the street and storm drains Pick up and dispose of your dog’s waste Use non-toxic substances rather than pesticides and herbicides in your garden Dispose of cigarettes in ash trays rather than throwing them on the ground or out your car window
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$25 Parcel Tax Shall a parcel tax in an annual amount of $25, to be imposed on residential, commercial and industrial property
Santa Barbara County, for the purpose of pollution prevention, enforcement of clean water regulations, and cleanup of local creeks, rivers, coastal waters and beaches, and related public education and information programs, be approved? 2% Transient Occupancy Tax Shall the ordinance that imposes an additional transient occupancy tax, also known as the hotel bed tax, in the unincorporated area of Santa Barbara County, in the amount of 2 percent of the amount charged to hotel guests, and provides that the proceeds must be used to fund pollution prevention, enforcement
and beaches and related public education and information programs, be adopted? Title of Ballot Measure: Clean Water Clean Beaches Measure
Q9/Q12.
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dollars, to be imposed on residential, commercial and industrial property owners in the unincorporated area of Santa Barbara County, for the purpose of pollution prevention, enforcement of clean water regulations, and cleanup of local creeks, rivers, coastal waters and beaches, and related public education and information programs, be approved? If the election were held today on this measure, do you think you would vote yes in favor of it or no to oppose it?
23% 21% 3% 0% 11% 32% 10%
0% 20% 40% 60% 80%
Total Yes 47% Santa Barbara County Unincorporated Area Cities
(Parcel Tax Heard First, Overall Sample=300)
Total No 43%
Definitely Yes Probably Yes Undecided, Lean Yes Undecided, Lean No Probably No Definitely No Undecided 27% 19% 3% 0% 11% 32% 8%
0% 20% 40% 60% 80%
Total Yes 49% Total No 43%
21% 22% 2% 0% 11% 32% 12%
0% 20% 40% 60% 80%
Total Yes 45% Total No 43%
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32% 18% 2% 1% 8% 32% 7%
0% 20% 40% 60% 80%
Total Yes 52% Santa Barbara County Unincorporated Area Cities
(Parcel Tax Heard First, Overall Sample=300)
Total No 41%
36% 19% 2% 1% 9% 29% 4%
0% 20% 40% 60% 80%
Total Yes 57% Total No 39%
29% 17% 1% 1% 7% 33% 12%
0% 20% 40% 60% 80%
Total Yes 47% Total No 41%
Definitely Yes Probably Yes Undecided, Lean Yes Undecided, Lean No Probably No Definitely No Undecided
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38% 14% 2% 0% 7% 32% 6%
0% 20% 40% 60% 80%
Total Yes 54% Santa Barbara County Unincorporated Area Cities
(Parcel Tax Heard First, Overall Sample=300)
Total No 39%
40% 15% 4% 1% 7% 31% 2%
0% 20% 40% 60% 80%
Total Yes 59% Total No 39%
37% 14% 1% 0% 6% 33% 9%
0% 20% 40% 60% 80%
Total Yes 52% Total No 39%
Definitely Yes Probably Yes Undecided, Lean Yes Undecided, Lean No Probably No Definitely No Undecided
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23% 21% 3% 0% 11% 32% 10%
0% 20% 40% 60% 80%
Total Yes 47% Total No 43%
Definitely Yes Probably Yes Undecided, Lean Yes Undecided, Lean No Probably No Definitely No Undecided 32% 18% 2% 1% 8% 32% 7%
0% 20% 40% 60% 80%
38% 14% 2% 0% 7% 32% 6%
0% 20% 40% 60% 80%
$25 $15 Total Yes 52% Total No 41% Total Yes 54% Total No 39% $10
to be imposed on residential, commercial and industrial property owners in the unincorporated area of Santa Barbara County, for the purpose of pollution prevention, enforcement of clean water regulations, and cleanup of local creeks, rivers, coastal waters and beaches, and related public education and information programs, be approved? If the election were held today on this measure, do you think you would vote yes in favor of it or no to oppose it? 10a/b. What if the cost to property owners in the unincorporated area of the County for the parcel tax measure that I just described was ________________ instead of the $25 per year. If that were the case, would you vote yes in favor of it, or no to oppose it?
(Parcel Tax Heard First, Overall Sample=300)
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23% 28% 5% 2% 10% 20% 12%
0% 20% 40% 60% 80%
an additional transient occupancy tax, also known as the hotel bed tax, in the unincorporated area of the County in the amount of 2 percent of the amount charged to hotel guests. Again, the funds would go to pollution prevention, enforcement of clean water regulations, and cleanup of local creeks, rivers, coastal waters and beaches, and related public education and information
32% 24% 4% 1% 10% 19% 10%
0% 20% 40% 60% 80%
Total Yes 60% Santa Barbara County Unincorporated Area Cities
(TOT Heard First, Overall Sample=300)
Total No 30% Total Yes 56% Total No 32%
38% 22% 3% 1% 10% 19% 7%
0% 20% 40% 60% 80%
Total Yes 63% Total No 30%
Definitely Yes Probably Yes Undecided, Lean Yes Undecided, Lean No Probably No Definitely No Undecided
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67% 58% 23% 36% 9% 7%
0% 20% 40% 60% 80%
18-49 50+
Total Yes Total No Undecided
% of Sample
(59%) (38%)
additional transient occupancy tax, also known as the hotel bed tax, in the unincorporated area of Santa Barbara County, in the amount of 2 percent of the amount charged to hotel guests, and provides that the proceeds must be used to fund pollution prevention, enforcement of clean water regulations, and cleanup of local creeks, rivers and coastal waters, and beaches and related public education and information programs, be adopted? If the election were held today on this measure, do you think you would vote yes in favor of it or no to oppose it?
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51% 67% 41% 24% 7% 9%
0% 20% 40% 60% 80%
North South
Total Yes Total No Undecided
% of Sample
(58%) (42%)
additional transient occupancy tax, also known as the hotel bed tax, in the unincorporated area of Santa Barbara County, in the amount of 2 percent of the amount charged to hotel guests, and provides that the proceeds must be used to fund pollution prevention, enforcement of clean water regulations, and cleanup of local creeks, rivers and coastal waters, and beaches and related public education and information programs, be adopted? If the election were held today on this measure, do you think you would vote yes in favor of it or no to oppose it?
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38% 72% 50% 17% 12% 11%
0% 20% 40% 60% 80%
North South
Total Yes Total No Undecided
% of Sample
(21%) (18%)
additional transient occupancy tax, also known as the hotel bed tax, in the unincorporated area of Santa Barbara County, in the amount of 2 percent of the amount charged to hotel guests, and provides that the proceeds must be used to fund pollution prevention, enforcement of clean water regulations, and cleanup of local creeks, rivers and coastal waters, and beaches and related public education and information programs, be adopted? If the election were held today on this measure, do you think you would vote yes in favor of it or no to oppose it?
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59% 75% 61% 62% 56% 32% 23% 28% 36% 32% 9% 3% 11% 2% 12%
0% 20% 40% 60% 80%
Santa Barbara Santa Maria Goleta Other Cities Unincorporated
Total Yes Total No Undecided
% of Sample
(11%) (21%) (13%) (39%) (16%)
additional transient occupancy tax, also known as the hotel bed tax, in the unincorporated area of Santa Barbara County, in the amount of 2 percent of the amount charged to hotel guests, and provides that the proceeds must be used to fund pollution prevention, enforcement of clean water regulations, and cleanup of local creeks, rivers and coastal waters, and beaches and related public education and information programs, be adopted? If the election were held today on this measure, do you think you would vote yes in favor of it or no to oppose it?
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$25, to be imposed on residential, commercial and industrial property owners in the unincorporated area of Santa Barbara County, for the purpose of pollution prevention, enforcement of clean water regulations, and cleanup of local creeks, rivers, coastal waters and beaches, and related public education and information programs, be approved? If the election were held today on this measure, do you think you would vote yes in favor of it or no to oppose it?
additional transient occupancy tax, also known as the hotel bed tax, in the unincorporated area of Santa Barbara County, in the amount of 2 percent of the amount charged to hotel guests, and provides that the proceeds must be used to fund pollution prevention, enforcement of clean water regulations, and cleanup of local creeks, rivers and coastal waters, and beaches and related public education and information programs, be adopted? If the election were held today on this measure, do you think you would vote yes in favor of it or no to oppose it?
23% 21% 3% 0% 11% 32% 10%
0% 20% 40% 60% 80%
Total Yes 47% $25 Parcel Tax Vote (n=300) 2% TOT Vote (n=300) Total No 43%
32% 24% 4% 1% 10% 19% 10%
0% 20% 40% 60% 80%
Total Yes 60% Total No 30%
Definitely Yes Probably Yes Undecided, Lean Yes Undecided, Lean No Probably No Definitely No Undecided
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would you vote yes in favor of it, or no to oppose it?
additional transient occupancy tax, also known as the hotel bed tax, in the unincorporated area of Santa Barbara County, in the amount of 2 percent of the amount charged to hotel guests, and provides that the proceeds must be used to fund pollution prevention, enforcement of clean water regulations, and cleanup of local creeks, rivers and coastal waters, and beaches and related public education and information programs, be adopted? If the election were held today on this measure, do you think you would vote yes in favor of it or no to oppose it?
38% 14% 2% 0% 7% 32% 6%
0% 20% 40% 60% 80%
Total Yes 54% $10 Parcel Tax Vote (n=300) 2% TOT Vote (n=300) Total No 39%
32% 24% 4% 1% 10% 19% 10%
0% 20% 40% 60% 80%
Total Yes 60% Total No 30%
Definitely Yes Probably Yes Undecided, Lean Yes Undecided, Lean No Probably No Definitely No Undecided
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13% 31% 30% 22% 24% 12% 15% 30% 30% 31% 29% 20%
9%
8%
6%
3%
30% 12% 11%
9% 9%
29% 35% 26% 26%
0% 20% 40% 60% 80% 100%
Much More Lkly. S.W. More Lkly. S.W. Less Lkly. Much Less Lkly. No Effect/DK/NA
provision was part of the measure would make you more or less likely to vote for the measure?
(Ranked by Total More Likely)
12% 19% 45% 62% 52% 25% 15% 59% 21% 44%
Requires a citizen oversight committee ^Requires local control of all funds Requires independent financial audits By law the tax is required to end after 10 years Includes a cost of living increase
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54% 49% 47% 12% 17% 12% 15% 12% 18% 19% 13% 17% 22% 64% 67% 56%
7%
10%
7%
8%
6% 5% 5%
5%
4%
2%5% 8%
6%
4%
5%
8%
2%3%
2%4% 0% 20% 40% 60% 80% 100% (6-7) Very Will. (5) S.W. Will. (4) Neutral (3) Not Too Will. (1-2) Not At All Will. (8) DK/NA
me how willing you would be personally to pay for that proposed item through a clean water fee. We will use a scale of one to seven, where one means NOT AT ALL WILLING to vote to pay for the use and seven means you are VERY WILLING to pay for the use. If you have no opinion or don't know enough about that item I mention, you can tell me that too. Here is the first one... *Split Sample
(Ranked by Very Willing, “6” and “7”)
Mean Score 5.7 5.3 5.1 5.2 5.0 4.8
*Keeping toxic chemicals, bacteria and trash out of local creeks, rivers, coastal waters *Keeping beaches free of toxic chemicals and infection-causing bacteria *Cleaning up local creeks, rivers, coastal water and beaches *Keeping beaches free of trash Preventing pollution Enforcing clean water regulations
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39% 34% 21% 17% 14% 14% 12% 19% 18% 19% 23% 22% 37% 44% 47% 40% 14% 14% 12% 13%
9%
8%
13% 12%
8%
6%
7%
5%
7%
12%
6%
10% 10%
5%
3%
6%
0% 20% 40% 60% 80% 100% (6-7) Very Will. (5) S.W. Will. (4) Neutral (3) Not Too Will. (1-2) Not At All Will. (8) DK/NA
me how willing you would be personally to pay for that proposed item through a clean water fee. We will use a scale of one to seven, where one means NOT AT ALL WILLING to vote to pay for the use and seven means you are VERY WILLING to pay for the use. If you have no opinion or don't know enough about that item I mention, you can tell me that too. Here is the first one... *Split Sample
Mean Score 4.9 4.8 4.7 4.6 4.4 3.6
*Cleaning up local creeks Educating residents and businesses about keeping pollutants out of the storm drains Cleaning up polluted storm water runoff Monitoring water quality *Implementing creek restoration projects Increasing street sweeping
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320-449
320-449