Dog Waste in Santa Barbara Dog Waste in Santa Barbara Dog Waste in - - PowerPoint PPT Presentation

Dog Waste in Santa Barbara Dog Waste in Santa Barbara Dog Waste in Santa Barbara

Strategies and Solutions

Dog Waste in Santa Barbara

Strategies and Solutions

Arabia Álvarez Laura Botzong Kody Burke Kody Burke Evan Rosenberg June 12, 2012 ES193SP

Introduction

Table of Contents Table of Contents

Introduction Background information Methodology Data analysis y Social media proposals Recommendations Conclusions

Introduction Introduction

Problem:

The problem that the Creeks Division identified is a lack of proper disposal of dog waste in Santa a lack of proper disposal of dog waste in Santa Barbara.

Client:

Creeks Division, City of Santa Barbara Liz Smith Creeks Outreach Coordinator Liz Smith, Creeks Outreach Coordinator

Background information Background information

Environment Problem Environment Problem

 Dog waste persists in environment Contains bacteria, parasites harmful to humans & dogs  Swept into water bodies (creeks and ocean)  Nitrogen NH  Algae Blooms  Eutrophication  Nitrogen, NH4  Algae Blooms  Eutrophication

Background Information Background Information

Legal Framework Legal Framework

 1991 EPA d d t i t f  1991: EPA deems dog waste a nonpoint source of pollution  But discharge regulations for industry and businesses does not consider dog waste does not consider dog waste

Background Information Background Information

Best Practices Best Practices

Identify a good city with three key features:

• 1. Have a clean image
• 2. Have active populations that enjoy outdoor activities

3 Have natural bodies of water or sensitive ecosystems

• 3. Have natural bodies of water or sensitive ecosystems

Background Information Background Information

Identify a successful advertising campaign video or Identify a successful advertising campaign, video or incentive program through three key features.

• 1. Campaign that grows from its original implementation and

has regular updates

• 2. Fosters and supports community events and gatherings

3 Creates a fun environment within the campaign

• 3. Creates a fun environment within the campaign

Background information Background information

C l P k P Central Park Paws

Works with Central Park Works with Central Park Conservancy ( connected to larger community, not just dog

• wners)

Fosters dog-friendly park environment, as well as , defending dog-owner rights in any park matters

Background information Background information

Portland Portland

Launched “Petiquette for Parks” campaign Created a “stewardship stewardship toolbox” to help foster community support

Background information Background information

Seattle

Connected a “dog doogity” video campaign with a larger campaign to clean campaign with a larger campaign to clean up the Puget sound

Methodology Methodology

Background on conducting surveys g g y Background research on topics Informal interviews O Participant Observation Survey Development y p Data Collection & Analysis Social Media Workshop

Methodology Methodology

Informal Interviews Informal Interviews Ecological impact i d t d misunderstood Honest Answers? Behavior changes based

• n where a person is
• n where a person is

Methodology Methodology

Participant Observation Participant Observation

• Locations
• Sense of Community
• Bagged Dog Waste

S d L ti

• Bagged Dog Waste

Survey Development Sampling (102)

Petco @ La Cumbre 10%

Surveyed Locations

(5/14/12-5/23/12)

Sampling (102) Questions (24) Locations (4)

Hendry's 50% Ellings Park 20% Santa Barbara Mission 20% 20%

Data analysis Data analysis Data analysis

Representative data

Gender

Data analysis

Representative data

Gender

No Response 5%

Respondent Gender

Male Female 58% Male 37%

Data analysis Data analysis

25 Respondent Income

Data analysis

Representative data

Income

Data analysis

Representative data

Income

10 15 20 5 10

$20,000 $20,001 -$50,001 -$90,001 -$125,001

R d t I

, and under , $50,000 , $90,000 , $125,000 ,

• r more

10 15 20 25 Respondent Income 5 10

Data analysis Data analysis Data analysis

Representative data

Age

Data analysis

Representative data

Age

30 Respondent Age Age Distribution in Santa Barbara 20 25 30

dents

10 15 20

f Respond

5 10

# of

18-2930-3940-4950-6465-74 75+

Age Group

Data analysis Data analysis Data analysis

Representative data

Ethnicity

Data analysis

Representative data

Ethnicity

Asian- American

Respondent Ethnicity

Mixed Ethnicity 7% American 3% Declined 9%

p y

Caucasian 73% Hispanic/ Latino 8%

Data analysis Data analysis y

How often do you walk your dog?

Less than half the time Never 1%

How often do you pick up after your dog?

Behavior & Habits

More than

• nce a

day 1-2 time per week 9% More than half time 2% 1% 21% Daily 41% 3-5 times per week 29% Always 89% the time 8% Always 15% Less than half the time

How often do others pick up after their dogs?

Park Off-trail wildland areas 8%

Popular Locations

15% More 14% Never 0%

10%

Neighborhood

27% Off-leash dog areas 20% 8%

More than half the time 71%

Beach 35%

Data analysis Data analysis

When is it OK?

ata a a ys s

Barriers

ata a a ys s

Barriers

Where is it OK?

Where do you see the most Where do you see the most dog waste?

Data analysis Data analysis y

Preparedness

y

Preparedness

How often are you prepared with a doggie bag d i ? What do you use to pick up after your Less than half the time 2% Never 2% device? dog? Always 87% More than half the time 9%

100%

Preparedness and Picking Up

20% 40% 60% 80%

How prepared are you to pick up after your dog?

(% of respondents) Never Less than half the time More than half the time Always 0% Always More than half the time Less than half the time Never

How often do you pick up after your dog?

Social Media Proposal Social Media Proposal p

Audience, Messages & Channels Recommendations Recommendations

Social Media Proposal Social Media Proposal Social Media Proposal Social Media Proposal

Overall goal:

Encourage people to properly dispose of their dog’s waste

Objectives:

• 1. Increase knowledge about the environmental and

h lth i t f d t health impacts of dog waste

• 2. Establish an active online community of dog owners

y g as a forum for outreach, information dissemination, and event organization a) Increase the activity of the Santa Barbara a) Increase the activity of the Santa Barbara Creeks Division Facebook page

Social Media Proposal Social Media Proposal Social Media Proposal

Audience

Social Media Proposal

Audience Target Audience Subgroups: Target Audience Subgroups:

• 1. People who make a decision

Strategy: Community Building

• 2. People who improperly dispose

Strategy: Informational Campaign

Social Media Social Media Social Media

Strategy: Community Building

Social Media

Strategy: Community Building

Dog Community Involvement and Dog Community Involvement and Likelihood of

80% 90% 100%

nts g y Likelihood of Telling Someone Else to Pick Up After Their Dog

Very Likely

80% 90% 100%

ents Dog Community Involvement and Likelihood of Picking-up After Another's Dog

Very Likely 20% 30% 40% 50% 60% 70% 80%

• f Responden

Somewhat Likely Neutral Somewhat Unlikely Very Unlikely

20% 30% 40% 50% 60% 70% %

% of Responde

y y Somewhat Likely Neutral Somewhat Unlikely 0% 10% 20% 1 2 3 4 5

% Level of Involvement in Community of Dog Owners (1= None, 5= Very)

Very Unlikely

0% 10% 1 2 3 4 5

% Level of Involvement in Community of Dog Owners (1= None, 5 = Very) Owners (1 None, 5 Very)

Social Media Social Media Social Media

Strategy: Community Building

Social Media

Strategy: Community Building

Level of Involvement in Community of Dog

90% 100%

Owners and Perceived Environmental Impact of Dog Waste

Conclusion:

Community Involvement eq als better disposal

60% 70% 80% pondents 5= Most Harmful 4 3

equals better disposal habits

20% 30% 40% 50% % of Resp 2 1= Least Harmful 0% 10% 20% 1 2 3 4 5

Level of Dog Community Involvement Level of Dog Community Involvement

Social Media Social Media Social Media

Strategy: Community Building

Social Media

Strategy: Community Building

12 11 13 10 10 12 14 k users

I ncom e and Facebook usage

21 20 25 ers

Age and Facebook usage

7 2 4 6 8 10 er of Facebook 12 11 10 4 5 10 15 f Facebook use 2 $20,000 and under $20,001

• $50,000

$50,001

• $90,000

$90,001

• $125,000

$125,001

• r more

Num be I ncom e 1 18-29 30-39 40-49 50-59 60-69 70+ Num ber of Age I ncom e Age

Social Media Social Media Social Media

Strategy: Community Building

Social Media

Strategy: Community Building

C it i l t d F b k

16 15 16 18

Com m unity involvem ent and Facebook usage

65% of survey participants use

12 11 10 12 14

• ok users

participants use Facebook for an average of 4 hours per week

6 4 6 8 m ber of Facebo

week

2 1 2 3 4 5 Num Level of com m unity involvem ent y 1 = Low est, 5 = Highest

Strategy: Community Building Strategy: Community Building Strategy: Community Building Strategy: Community Building

Strengths: Strengths:

Organizing people, events Strengthening relationships that have already been Strengthening relationships that have already been made in person (strong links)

Weaknesses:

Dispersing information Creating relationships in which the participants have never physically met (weak links)

Strategy: Community Building Strategy: Community Building Strategy: Community Building Strategy: Community Building

Messages: Messages:

Your responsibility to pick up your dog’s waste, not anyone else’s It’s easy It s easy Keep our beaches clean and safe

“Friends don’t let friends leave dog waste behind!”

Channels: Facebook page Local events Local dog-related businesses

• Boutique dog food and clothing stores
• Veterinary offices
• Dog grooming shops
• Kennels/ doggie hotels

Strategy: Community Building Strategy: Community Building Strategy: Community Building Strategy: Community Building

Recommendations:

improve visibility of Creeks Facebook page

• n existing infrastructure of

signs/bag dispensers use Facebook to organize local events partner with local businesses “S l f l” “Seal of approval”

Strategy: Information Campaign Strategy: Information Campaign Strategy: Information Campaign Strategy: Information Campaign

Audience: those who improperly dispose

Strategy: Information Campaign Strategy: Information Campaign Strategy: Information Campaign Strategy: Information Campaign

5

Perceived

Environmental Impact (Plastic Bags versus Dog Waste)

3.00 1.33 3.00 2.83 3.84

1 2 3 4 5

Perceived Environmental Impact of Dog Waste (average score)

3 87 4.12 4.65 4.90

5

Perceived

Human Health Impact (Dog Waste versus Human Waste)

1 2 3 4 5

Perceived Environmental Impact of Plastic Bags (1= Lowest, 5= Highest)

3.00 3.87

1 2 3 4

Perceived Health Impact of Human Waste (average

1 1 2 3 4 5

score) Perceived Health Impact of Dog Waste (1= Lowest, 5= Highest) 2 90 3.67 3.86

4 5

Perceived

Environmental Impact (Cigarette Butts versus Dog Waste)

(1 Lowest, 5 Highest) 2.33 2.40 2.90

1 2 3

Environmental Impact of Dog Waste (average score)

1 2 3 4 5

Perceived Environmental Impact of Cigarette Butts (1= Lowest, 5 = Highest)

Strategy: Information Campaign Strategy: Information Campaign Strategy: Information Campaign Strategy: Information Campaign

100%

Perceived Human Health Risk of Dog Waste and Disposal Habits

100%

Perceived Environmental Impact and Disposal Habits

60% 70% 80% 90%

pondents

5= Most Harmful 4 60% 70% 80% 90%

• ndents

5= Most Harmful 4 20% 30% 40% 50%

% of Resp

3 2 1= Least Harmful 20% 30% 40% 50%

% of Resp

3 2 1= Least Harmful 0% 10% Always More than half the time Less than half the time Never

F f P Di l

0% 10% Always More than half the time Less than half the time Never

F f P Di l

1 Least Harmful

Frequency of Proper Disposal Frequency of Proper Disposal

Data analysis Data analysis Data analysis

“The Bag Factor”

Data analysis

“The Bag Factor”

Parasite (volunteered)

What Happens to Dog Waste that is Not Picked Up?

Both bag and It washes into storm drain

What Happens to Bagged Dog Waste that is Not Picked Up?

It biodegrades and becomes dirt or fertilizer 20% It gets picked up by city Other dogs eat it (volunteered) 1% ( ) 1% waste biodegrades and becomes dirt or fertilizer 8% storm drain and into the creeks and

• cean

59% p y y employees 6% It washes into t d i d It washes into storm drain and into the creeks It gets picked up by city employees 17% It washes into storm drain and into a storm drain and into a water treatment plant 18% into the creeks and ocean 54% and into a water treatment plant 16%

Recommendation Recommendation

Strategy: Information Campaign Strategy: Information Campaign

Messages: Stress dog health over human health factor: “Protect your Dog, Scoop your Poop! ” Two step process: “Its Easy- Bag it & Toss it”

Channels: Existing signage Use channels developed by community building strategy

Strategy: Community Building Strategy: Community Building Strategy: Community Building Strategy: Community Building

Strengths: Strengths:

Organizing people, events Strengthening relationships that have already been Strengthening relationships that have already been made in person (strong links)

Weaknesses:

Dispersing information Creating relationships in which the participants have never physically met (weak links)

Conclusion Conclusion

Thank you! Thank you! Liz Smith,

City of SB Creeks Division

Celia Alario

Communications Strategist

Andrea Joseph Andrea Joseph

UCSB Survey Research Center

Simone Pulver Simone Pulver

Assistant Professor, UCSB