Butter Low-fidelity prototype Our team James schull Rose li Elan - - PowerPoint PPT Presentation

Butter

Low-fidelity prototype

Our team

James schull Elan halpern Rose li Isha kumar

Presentation overview

• 1. Value proposition
• 2. Selected interface + rational
• 3. Lo-fi prototype
• 4. Task flows
• 5. Experimental method
• 6. Experimental results
• 7. Suggested ui changes

Value Proposition

“Farmers’ market, in the palm of your hand.“

• Virtual marketplace
• immediate access to quality suppliers
• easily advertise + upload new products

Selected interface

Low-fidelity prototype

simple task

Medium task

Challenging task

Supplier task

• 1. Add new item to

inventory

• 2. Update

inventory status of existing item

Experimental Method

• 3 participants
• Performed each buyer task
• 1 performed supplier task as well
• Record behavior
• asked targeted questions

Participant 1: Mariela

• Chef at storey house for 6 years
• Uses the same suppliers that she

trusts

• Calls in her order

Participant 2: billy

• 664 chef for 18 years
• Uses multiple suppliers for each good
• orders via voicemail

Participant 3: Chanel

• Senior product design student
• Focus on people with low

technical literacy

Experimental results

• Hard to navigate homepage
• Search and message
• Compare based ofg personal preferences
• Scanning menu was easy but problematic
• No feedback on supplier task
• Chefs loved the idea

Suggested ui changes

• Make message and search more prominent
• Reorganize home page
• Customized search results
• Delivery tracking
• Order history/cart
• Recipe button

summary

• Idea was sound
• Ui elements could be more clear
• Additional features desired