Butter Low-fidelity prototype Our team James schull Rose li Elan - - PowerPoint PPT Presentation

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Butter Low-fidelity prototype Our team James schull Rose li Elan - - PowerPoint PPT Presentation

Butter Low-fidelity prototype Our team James schull Rose li Elan halpern Isha kumar Presentation overview 1. Value proposition 2. Selected interface + rational 3. Lo-fi prototype 4. Task flows 5. Experimental method 6. Experimental


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Butter

Low-fidelity prototype

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Our team

James schull Elan halpern Rose li Isha kumar

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Presentation overview

  • 1. Value proposition
  • 2. Selected interface + rational
  • 3. Lo-fi prototype
  • 4. Task flows
  • 5. Experimental method
  • 6. Experimental results
  • 7. Suggested ui changes
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Value Proposition

“Farmers’ market, in the palm of your hand.“

  • Virtual marketplace
  • immediate access to quality suppliers
  • easily advertise + upload new products
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Selected interface

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Low-fidelity prototype

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simple task

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Medium task

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Challenging task

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Supplier task

  • 1. Add new item to

inventory

  • 2. Update

inventory status of existing item

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Experimental Method

  • 3 participants
  • Performed each buyer task
  • 1 performed supplier task as well
  • Record behavior
  • asked targeted questions
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Participant 1: Mariela

  • Chef at storey house for 6 years
  • Uses the same suppliers that she

trusts

  • Calls in her order
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Participant 2: billy

  • 664 chef for 18 years
  • Uses multiple suppliers for each good
  • orders via voicemail
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Participant 3: Chanel

  • Senior product design student
  • Focus on people with low

technical literacy

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Experimental results

  • Hard to navigate homepage
  • Search and message
  • Compare based ofg personal preferences
  • Scanning menu was easy but problematic
  • No feedback on supplier task
  • Chefs loved the idea
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Suggested ui changes

  • Make message and search more prominent
  • Reorganize home page
  • Customized search results
  • Delivery tracking
  • Order history/cart
  • Recipe button
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summary

  • Idea was sound
  • Ui elements could be more clear
  • Additional features desired