SLIDE 1
Building a Brand Strategy for Success
Presentation by: Leslie Freytag
O F T H E F R E Y T A G G R O U P N o v e m b e r 1 5 , 2 0 1 6
A Blast From the Past
F R E Y T A G G R O U P
2
Building a Brand Strategy for Success Presentation by: Leslie - - PowerPoint PPT Presentation
Building a Brand Strategy for Success Presentation by: Leslie - - PowerPoint PPT Presentation
Building a Brand Strategy for Success Presentation by: Leslie Freytag O F T H E F R E Y T A G G R O U P N o v e m b e r 1 5 , 2 0 1 6 A Blast From the Past F R E Y T A G G R O U P 2 A Few Powerhouse Brands F R E Y T A G G R O U P 3
SLIDE 2
SLIDE 3
A Few Powerhouse Brands
F R E Y T A G G R O U P
3
SLIDE 4
Today’s Agenda
- It all begins with the Product
- What is a brand?
- Today’s Consumer
- The Golden Circle
- 5 Strategies for Creating a
Powerful Brand
- How It All Comes Together
F R E Y T A G G R O U P
4
SLIDE 5
It All Begins With Product
F R E Y T A G G R O U P
5
SLIDE 6
The butter LONDON Example
- Exceptional, highly
pigmented fashion nail lacquer colors
- Pioneered carcinogen-
free lacquers – color without compromise
- Trends – long wearing,
rich color
- Tested to expand
F R E Y T A G G R O U P
6
SLIDE 7
Nail Lacquer
Superb, vibrant, unexpected color 3 Free Carcinogen Free Lasting formula that is easy to apply Leading the trends in bespoke colors Tailored Trio for best results to create your own bespoke look
Color Cosmetics
Superb, vibrant, unexpected color Free of parabens and phthalates Lasting formulas that are a breeze to apply—no brushes needed Leading the trends in colors and textures Buildable color that is designed to be worn together or separately to create your own bespoke look
F R E Y T A G G R O U P
7
The Expansion
SLIDE 8
What is a Brand?
F R E Y T A G G R O U P
8
SLIDE 9
Today’s Consumer
F R E Y T A G G R O U P
9
SLIDE 10
The Golden Circle
B y S i m o n S i n e k
SLIDE 11
The Golden Circle
F R E Y T A G G R O U P
11
SLIDE 12
The Golden Circle
F R E Y T A G G R O U P
12
WHAT
Every organization on the planet knows WHAT they do. These are products they sell or the services
SLIDE 13
The Golden Circle
F R E Y T A G G R O U P
13
WHAT
Every organization on the planet knows WHAT they do. These are products they sell or the services
HOW
Some organizations know HOW they do it. These are the things that make them special or set them apart from their competition.
SLIDE 14
The Golden Circle
F R E Y T A G G R O U P
14
WHAT
Every organization on the planet knows WHAT they do. These are products they sell or the services
HOW
Some organizations know HOW they do it. These are the things that make them special or set them apart from their competition.
WHY
Very few organizations know WHY they do what they do. WHY is not about making money. That’s a result. WHY is a purpose, cause
- r belief. It’s the very reason your
- rganization exists.
SLIDE 15
The Golden Circle
F R E Y T A G G R O U P
15
SLIDE 16
The Golden Circle
F R E Y T A G G R O U P
16
SLIDE 17
5 Strategies for Creating a Powerful Brand
SLIDE 18
- 1. Understand Your WHY
F R E Y T A G G R O U P
18
WHY HOW WHAT
SLIDE 19
- 2. Develop a Uniform Platform
- The Tangible Elements
- Logo
- Brand Messaging
- Packaging
- Integrate
- Always Consistent
F R E Y T A G G R O U P
19
SLIDE 20
Begin with a Mood Board
F R E Y T A G G R O U P
20
SLIDE 21
Update Your Logo
F R E Y T A G G R O U P
21
SLIDE 22
Develop a Brand Guide
- Positioning
- Logo
- Color Palette
- Typefaces
- Iconography
- Photography
- Branded Design Examples
- Business Cabinet
- Social Media Branding
F R E Y T A G G R O U P
22
SLIDE 23
- 3. Connect with Your Consumer on an Emotional Level
F R E Y T A G G R O U P
23
SLIDE 24
- 4. Engage Your Employees as Brand Ambassadors
F R E Y T A G G R O U P
24
SLIDE 25
- 5. Cultivate Loyalty
F R E Y T A G G R O U P
25
SLIDE 26
How It All Comes Together
F R E Y T A G G R O U P
26
SLIDE 27
Brands that Forged the Way in Produce + 100 years!
F R E Y T A G G R O U P
27
SLIDE 28
Brands Making Their Way
F R E Y T A G G R O U P
28
SLIDE 29
5 Strategies for Creating a Powerful Brand
- 1. Understand Your WHY
- 2. Develop a Uniform Platform
- 3. Connect with Your Consumer on an Emotional Level
- 4. Engage Your Employees as Brand Ambassadors
- 5. Cultivate Loyalty
F R E Y T A G G R O U P
29
SLIDE 30
Questions
?
F R E Y T A G G R O U P
30
SLIDE 31
Questions
Thank you
F R E Y T A G G R O U P
31