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BRINGING IN THE TRAVEL TRADE
SLIDE 2 The National Trust for Scotland
The National Trust for Scotland is an independent charity set up in 1931 for the preservation and conservation of natural and human heritage that is significant to Scotland and the world. The Trust has gone on to become Scotland's largest membership organisation and a leader in conserving and promoting the nation's treasured places and collections so that they can be enjoyed by present and future generations. The Trust’s responsibilities encompass:
- Architectural wonders;
- Coastlines, which along with 400 islands and islets, provide habitats for over one million seabirds;
- Natural and designed landscapes and all the wildlife they contain;
- 190,000 acres of countryside;
- 46 Munro mountains;
- 394 miles of mountain footpaths;
- 10,000 archaeological sites
- 35 major gardens nurturing 13,500 plant varieties;
- seven national nature reserves;
- 45 sites of special scientific interest;
- St Kilda, Britain's only dual World Heritage Site;
- Battlefields which changed the course of history;
- Collections of fine art and more than 100,000 precious artefacts representing both the highest levels of craftsmanship
and the prosaic needs of lives once lived.
Trust’s core purposes of conservation and access, enjoyment and education
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SLIDE 5 Travel Trade Business Development
- What we currently do
- Distribution channels / Cruise ships
- Who we work with
- Strategic priorities
- Sales and Marketing
- Tips
- Travel Trade Services
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What we currently do
Travel Trade Dept
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Distribution Channels
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Cruise Ships
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Who do we work with
DMCs/ Incoming -Abbey Tours/ JAC Travel/ Hotels and More/ E Voyages Tour Operators -Special Tours (SP)/ Rabbies/ Insight/ CIE Tours/ Trafalgar/ EF Hols Coach Operators- Shearings/ Edwards/ Lochs and Glens Wholesalers -Albatross/ Norman Allen/ Greatdays/ ICT/ Classic Britain Cruise handlers -Intercruises/ Shore Excursions/ ECS/ Kuoni/ Heb Island Cruises OTAs – Viator/ Get Your guide/ Tiqets Partnerships: Rabbies/ Cal Mac/ VS/ VB
SLIDE 10 Our Strategic Priorities
Key account management & development
- CENTRAL booking/ CENTRAL information/ CENTRAL invoicing
- Coordinate booking requests
- Coordinate group catering
- Updates on new developments and opportunities
- Help create and refresh group and FIT itineraries
- Help develop specialised, themed and unique experiences
- Help write copy and source quality images
- Help coordinate familiarisation visits staff and key clients
- Ensure best value for money
Making life easier for the Travel Trade Developing new business via key players, core markets, major business (USA/ UK, Intl via DMCs) Product - key sites, market fit, timely promotion, and creative options to meet new trends and recently premium options/ higher revenue 12 month to 18 month ahead promotion
SLIDE 11 Sales and Marketing
- Sales meetings –local/ London/bespoke locations
- Attend major nationally recognised tourism workshops .
Work closely with VisitScotland and VisitBritain (VIBE)
- Memberships – (sales networks and market intelligence)
- Representation in Germany/ China (embryonic)
- Fam trips ( Mostly around VisitScotland Expo via VS)
- Enews/ trade press
- Partnership
- Product promotions & Development
- Trade publications
- Trade products
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Attend major tourism events
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Membership
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Representation in Germany
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Hosting buyers / FAM Trips
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Trade PR – External & Internal
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Partnerships and products
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Trade Publications
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Trade publications
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Trade publications
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Trade Pricing
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Discover Tickets- Sold by attractions
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Website
SLIDE 26 Travel Trade Awards
2015 Partnership Awards Mercat Walking Tours
SLIDE 27 TIPS
- Have a “Destination” approach – Do not go it alone
- Work in partnership to create an attractive offer
- Easy to buy – itinerary / products “clés en main”
- Think market/product match ( eg Cruise Market)
- Unique experiences – for large and smaller groups
- Check brochure of operators – their itineraries and where your
properties can fit in – come prepared
- Relationship is key – Love your customers
- Deliver 5 star experiences at your property (ies)
- Think of what is “famous” within your property / your strengths
- Ancillary options : Catering , guided tours , costumed tours etc
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Travel Trade Services
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THANK YOU
