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Jun 12, 2023 26 likes •389 views

Visit Wiltshire Groups & Travel Trade Meeting Making the Most of your Travel Trade Product Offer Presentation by Peter Stonham, Editorial Director, Landor Travel Publications and Group Travel Business Forum Group Travel Organiser Magazine

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Making the Most of your Travel Trade Product Offer

Presentation by Peter Stonham, Editorial Director, Landor Travel Publications and Group Travel Business Forum

Visit Wiltshire Groups & Travel Trade Meeting

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Group Travel Organiser Magazine

www.grouptravelorganiser.com

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Supporting Activities

Guides Group Travel Awards GO Travel Show South West Group Travel Show

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NEXT YEAR’S SHOW: LONGLEAT , 16TH FEBRUARY 2019

BRISTOL AEROSPACE MUSEUM, FEBRUARY 2018

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NEXT SHOW: KEMPTON PARK, LONDON, 16th APRIL 2019 GO TRAVEL SHOW LONDON

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A Developing Online Offer

www.discoveranimals.co.uk www.discoverbritainstowns.co.uk www.gotravelpassport.com Group Travel Grapevine Newsletter

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Discover Animals

Web Print

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Discover Britain’s Towns

Web Print

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Travel Club for GTOs

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Readers’ Visit Report

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Group Travel Grapevine e-newsletter

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TODAY’S TOPICS

Thoughts on development in the British Domestic Tourism market, and the

pportunities available to those targeting

group business. Understanding emerging demographic and consumer behavioural changes, and how industry can best respond. Offering specialist insight into group visitor audiences (from home and

verseas).

A number of trends within group tourism actually echo and amplify what is happening in individual visitor behaviour.

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Leisure Choices – the Customer Perspective

 In the age of information-rich online resources, consumers are faced with ever- expanding choices.  Factors such as digital sharing and collective commentary on trending topics therefore have an impact on consumer behaviour.

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ELEMENTS THAT INFLUENCE CONSUMERS’ CHOICES & BEHAVIOUR

Discovery Validation Preparation Experience Sharing Storytelling Endorsement Re-engagement

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Product Delivery and Monetisation

 Ever-changing consumer tastes provide opportunities for suppliers within the tourism sector to enhance their core

ffer, and increase supplementary sales.

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USEFUL CONCEPTS:

Get them to do it now
Make it memorable
Something special to experience
‘As seen on TV, online, in the media’
‘Not many people know this’
Only available to the cognoscenti
Personal connections
Making new friends
Repeat with variance

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Collaboration and Creative Routes to Market

 There are new possibilities for positioning and promoting leisure and tourism products in new ways

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These include:

Targeting niches through their own channels.
Identifying and presenting USPs for different

audiences ie groups.

Connecting with speciality passions, interests and

affiliations.

Working with the dedicated group’s media and their

interaction with group buyers in an increasing range

f ways.

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Novichok: Problem or Opportunity?

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Russian Television Video

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UK Coverage

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Where are we going?

Trends and new themes  Print vs Digital  Looking Forward  Round-up

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He’s an ambassador for Wiltshire So shouldn’t he have some of your brochures...

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Thank you – any questions?

 Stonham.hastings@landortravelpublications.com  07906 511384