Making the Most of Social Media North Wind CCL Regional Conference - - PDF document

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making the most of social media
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Making the Most of Social Media North Wind CCL Regional Conference - - PDF document

May 25, 2023 217 likes •292 views

10/2/18 Making the Most of Social Media North Wind CCL Regional Conference 2018 Kelli Lewis Making the Most of Social Media u Social Media Stats u Dos and Donts u Connecting to Congress u Social Media Goals u Facebook 1 10/2/18 Social

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Making the Most of Social Media

North Wind CCL Regional Conference 2018 Kelli Lewis

Making the Most of Social Media

u Social Media Stats u Do’s and Don’ts u Connecting to Congress u Social Media Goals u Facebook

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Social Media Stats

u How many out of every ten Americans is using social media? u What percentage of adults are getting their news from social

media?

u Which social media sites are most popular? u What percentage are visiting these sites at least once a day?

Do’s and Don’ts

Do

u Be nice u Mention your location u Identify with your group u Comment on MOC’s posts u Respond quickly u Post appreciations u Promote an LTE or Op-Ed u Support or oppose specific issues u Educate with information

Don’t

u Post too often to your MOC u Be nasty or crazy u Don’t repeat yourself u Leave out constituent information u Leave out group affiliation

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Connecting to Congress Connecting to Congress

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Connecting to Congress Social Media Goals

u Recruit new members u Inform and engage the public u Motivate action online and in real life u Connect with other organizations and build alliances u Attract attention of MOC and their staff

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Facebook

  • 1. Profiles
  • 2. Pages www.facebook.com/pages/create
  • 3. Groups

Facebook (How to Get ‘Likes’)

u Invite your Facebook friends u Invite everyone in your chapter by email and at meetings u Ask them to invite their Facebook friends to like u Add page link to your chapter and/or personal email

signature

u Like other pages

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Facebook Posts

u 70% value content

  • Videos, videos, videos! (and images)
  • 3 seconds
  • Native uploads
  • 80 – 100 characters get higher engagement

u 20% shared content u 10% promotional content

  • Events

Facebook Posts

u Specific requests u Express thanks u Promote and praise volunteers u Use specific calls to action

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Facebook Events

After

u Thank those who

attended

u Share pictures and

ask attendees to share theirs too During

u Take and post pictures u Ask people to “check

in” at event Before

u Chapter meetings

and functions

u Share events u Ask for shares u Invite others u Share events in

  • ther groups and

pages

QUESTIONS?