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Branding & Visual Identity Update Presented to the State - - PowerPoint PPT Presentation
Branding & Visual Identity Update Presented to the State - - PowerPoint PPT Presentation
Branding & Visual Identity Update Presented to the State Transportation Board Committee of the Whole April 18, 2018 Scott Higley Director of Strategic Communications What is a brand? Brand Iconography Brand Iconography Brand Evolution:
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Brand Iconography
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Brand Iconography
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Brand Evolution: Examples
New visual identity introduced 2016
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Brand Evolution: Examples
New visual identity introduced 2016
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Brand Evolution: Delta Air Lines
1960s-1980s 1985 – 1991
Interior cabin and flight documents only
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1987-1995
Brand Evolution: Delta Air Lines
1995 - 2007
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Brand Evolution: Delta Air Lines
2007 - Present
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Brand Evolution: Delta Air Lines
- The red delta “widget” and typeface is strong
- Typography is simple and streamlined, clean
and modern
- No useless elements – a swift, agile, lean and
aerodynamic organization
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Current GDOT Brand Identity
Introduced 2002 Dominant brand colors gold, blue and black
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Current GDOT Brand Identity
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Introducing…
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A Team Effort
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Primary Secondary
Color Palate
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Logo + Brand = Hand in Hand
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- Establishment of strong brand standards and
guidelines for use to ensure consistent presentation and usage everywhere
- Target introduction: Start of FY19
- Gradual phase-in over time
- “Transition by Attrition”
Next Steps: The Process
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Comments? Questions?
Collectively we strive to put forth the best representation of GDOT, all times in all ways.
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