Identity & Style Matt J. Fuller Director of Technology & - - PowerPoint PPT Presentation

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Identity & Style Matt J. Fuller Director of Technology & - - PowerPoint PPT Presentation

Jun 13, 2023 146 likes •540 views

Identity & Style Matt J. Fuller Director of Technology & Communication Overview Branding Identity Application Identity Use Fonts Communications Collateral Style Q & A Branding What is a brand? The descriptive verbal

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SLIDE 1

Identity & Style

Matt J. Fuller Director of Technology & Communication

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SLIDE 2

Overview

Branding Identity Application Identity Use Fonts Communications Collateral Style Q & A

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SLIDE 3

Branding

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SLIDE 4

What is a brand?

The descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product, or service.

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SLIDE 5

What is brand identity?

How an organization (or company) wishes their community (or customers) to perceive the brand. Identity is fundamental to community recognition and symbolizes the brand’s differentiation from other

  • rganizations.

In the public sector: A strong and consistent identity helps a school district represent and communicate its vision, expectations, philosophy and practice, and beliefs to the community and world.

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SLIDE 6

Responding to Needs

The Winnetka Public Schools Communications Audit (2008) identified that overall, more graphics and visuals were requested from staff and community members (with and without students attending). The Communications Audit also revealed that it was not clear to all community members where publications originated (District 203 vs. District 36). The Winnetka Board of Education also requested a strengthening of the district’s identification systems.

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SLIDE 7 The Winnetka Public Schools Identity & Style Manual • Page 1

I d e n t i t y & S t y l e

M A N U A L

P u b l i c a t i
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Overview

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SLIDE 8

Identity

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SLIDE 9

identity or logo icon typographic signature

A Community of Learners

  • ptional type attachment

Identity Elements

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logotype

Identity Elements

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SLIDE 11

Logo Design

  • 1. Identified font as Trajan Pro.
  • 2. Drew vector illustration of tree.
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SLIDE 12

Logo Design

Final includes traditional tree logo (thinner lines) and original Trajan Pro font (custom sizing and kerning).

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SLIDE 13
  • Dr. Jan Smith, Superintendent
Anytown School District 78 1234 North Main Street Anytown, IL 60000 August 1, 2008
  • Dr. Smith:
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Application

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SLIDE 14

Where will we use the identity?

District (as opposed to school) communications: Internal communications from the District Office (Superintendent, Business, Pupil Services, Human Resources, Curriculum, Technology) External communications from the District Office Board of Education communications District publications (internal and external) District promotional materials (internal and external) Next major project: website

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SLIDE 15

Who will have access to the identity elements?

Staff of The Winnetka Public Schools who are involved in producing printed and digital communications. Via intranet: intranet.winnetka36.org Individuals outside The Winnetka Public Schools as determined by district administration.

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SLIDE 16

Identity Use

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SLIDE 17

Place the logo on a white or neutral background.

(“Busy” backgrounds do not work well.)

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Position the identity so it does not compete with the main message of the piece.

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SLIDE 19

Do not...

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SLIDE 20

Book Antiqua ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!@#$%& Book Antiqua Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!@#$%& Book Antiqua Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!@#$%&

Fonts

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SLIDE 21

Fonts: Trajan Pro

Trajan Pro is the logo font. Only use Trajan Pro in the logo and logotype.

Trajan Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!@#$%&

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SLIDE 22

Fonts: Book Antiqua

Use Book Antiqua as the main “body” font. Substitution: Palatino

Book Antiqua ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!@#$%& Book Antiqua Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!@#$%& Book Antiqua Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!@#$%&

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SLIDE 23

Fonts: News Gothic MT

Use News Gothic MT as the headline or supporting font. Substitutions: Arial or Helvetica

News Gothic MT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!@#$%& News Gothic MT Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!@#$%& News Gothic MT Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!@#$%&

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SLIDE 24 M a r y H e r r m a n n , P h . D . S u p e r i n t e n d e n t 1 2 3 5 O a k S t r e e t W i n n e t k a , I L 6 9 3 p h 8 4 7
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g A Community of Learners

Communications Collateral

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SLIDE 25 v3ex1
  • Dr. Jan Smith, Superintendent
Anytown School District 78 1234 North Main Street Anytown, IL 60000 August 1, 2008
  • Dr. Smith:
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  • Dr. Mary Herrmann
Superintendent 1235 Oak Street • Winnetka, IL 60093 phone 847-446-9400 •fax 847-446-0000 www.winnetka36.org A Community of Learners

1" 2" 1" 1.5" 1.5" 0.5"

1235 Oak Street • Winnetka, IL 60093 phone 847-446-9400 •fax 847-446-0000 www.winnetka36.org

Letterhead: General

Tag Line: A Community of Learners

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SLIDE 26 v3ex2
  • Dr. Jan Smith, Superintendent
Anytown School District 78 1234 North Main Street Anytown, IL 60000 August 1, 2008
  • Dr. Smith:
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  • Dr. Mary Herrmann
Superintendent 1235 Oak Street • Winnetka, IL 60093 phone 847-446-9400 •fax 847-446-0000 Mary B. Herrmann, Ph.D., Superintendent herrmannm@winnetka36.org A Community of Learners

1" 2" 1" 1.5" 1.5" 0.5"

1235 Oak Street • Winnetka, IL 60093 phone 847-446-9400 •fax 847-446-0000 Mary B. Herrmann, Ph.D., Superintendent herrmannm@winnetka36.org

Letterhead: Personalized

Tag Line: A Community of Learners

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SLIDE 27 Mary Herrmann, Ph.D. Superintendent 1235 Oak Street Winnetka, IL 60093 ph 847-446-9400 •fax 847-446-0000 herrmannm@winnetka36.org A Community of Learners

Contact information block center-aligned and printed in black.

Business Card

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SLIDE 28 v3ex9 MEMO To: All Employees From:
  • M. Herrmann
Re: Summer Vacation Date: 8-1-08 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy eiusmod tempor labore etor. Ipsum dolor sit amet, consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy eiusmod tempor labore etor. Amet, consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy eiusmod tempor labore etor. Ipsum sit amet, consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod labore etor etorelit, sed diam nonnumy eiusmod tempor labore etor. Consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy eiusmod tempor labore. 1235 Oak Street • Winnetka, IL 60093 phone 847-446-9400 •fax 847-446-0000 www.winnetka36.org A Community of Learners

1" 2" 1" 1.5" 1.5" 2.5" 3"

Memo

Printed in all black. Uses type attachment.

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SLIDE 29 v3ex10 FAX MESSAGE 1235 Oak Street • Winnetka, IL 60093 phone 847-446-9400 •fax 847-446-0000 www.winnetka36.org To From Fax Number Phone Number From Number of Pages Comments A Community of Learners

Fax Cover Sheet

Printed in all black; usage will likely be handwritten. Uses type attachment.

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SLIDE 30

More Designs

1235 Oak Street Winnetka, IL 60093 ph 847-446-9400 fax 847-446-0000 www.winnetka36.org A Community
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  • etor. Ipsum
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SLIDE 31
  • rdinal numbers
Do not use ordinal number abbreviations in print (do not use: 1st, 2nd, 3rd, etc.). Spell out ordinal numbers: first, second, third, etc. Do not use ordinal numbers with superscripts (do not use: 1st, 2nd, 3rd, etc.). When referring to grade levels, either use spelled-out
  • rdinals (i.e., first grade) or grade 1, grade 2, etc.
PAC Abbreviation for Planning Advisory Committee (known informally as “The Calendar Committee”). Pioneer Room The Pioneer Room is located in the lower level of Crow Island School. Always capitalize Pioneer Room. PTO Abbreviation for Parent Teacher Organization (do not use periods: P.T.O.). Each school in The Winnetka Public Schools belongs to a PTO. No school in The Winnetka Public Schools belongs to a PTA. Resource Center

Style

underlining Do not use underlining. Instead, use bold, different point sizes, or a different font (such as MT News Gothic). Exception: only underline active URLs in digital
  • documents. See also URLs.
URL URL is the abbreviation for Uniform Resource Locator and means “website address.” Do not underline URLs in printed documents and display them in color. Do not use http:/ / before a website address that is preceded by www. Use www.google.com Some website addresses are not preceded by www these cases, use http:/ / at the beginning of the URL. Use http://pws.winnetka36.org Do not use pws.winnetka36.org Underline and/or display URLs in color in digital documents only if they are active links (links you can click that take you to a website). Use (in a digital document only) www.google.com

Style

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SLIDE 32

Style

The purpose of the Style section is to establish consistent usages of common terminology related specifically to The Winnetka Public Schools. The usages selected are based upon the most common usages observed in previous printed materials and current best practices in desktop publishing. These usages will be applied to “formal” publications. Please suggest additions or changes to the Director of Technology & Communication.

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SLIDE 33

Please refer to pages 25–27

  • f the

Identity & Style Manual.

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SLIDE 34

Q&A

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Next Steps

Your feedback and ideas. As a follow-up to this meeting, I will send an email with a web address to download these resources. Your continuing feedback and ideas...

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SLIDE 36

Special Thanks!

Mary Herrmann, Ph.D., Superintendent Julie Pfeffer, Curriculum Coordinator Cathy Koller, Secretary for Curriculum and Technology Kathleen Babb, Publications Director

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SLIDE 37