Adopting the global Marketing Lead Domains.coop co-operative - - PowerPoint PPT Presentation

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Adopting the global Marketing Lead Domains.coop co-operative - - PowerPoint PPT Presentation

Jul 29, 2023 348 likes •948 views

People stronger together Nicola Huckerby Adopting the global Marketing Lead Domains.coop co-operative identity www.identity.coop 24 April 2015 Co-operative identity Visual identity Online identity www.domains.coop @domainsdotcoop

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www.identity.coop

Adopting the global co-operative identity

Nicola Huckerby 24 April 2015 Marketing Lead Domains.coop

People stronger together

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www.domains.coop @domainsdotcoop domainsdotcoop

Co-operative identity

Visual identity Online identity

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www.domains.coop @domainsdotcoop domainsdotcoop

Aim

For the co-operative identity to become one

  • f the best known ethical marques in the

world by 2020

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www.domains.coop @domainsdotcoop domainsdotcoop

Be proud

Promote the message Connect and co-operate

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www.domains.coop @domainsdotcoop domainsdotcoop

Seven reasons to adopt the global co-operative identity

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www.domains.coop @domainsdotcoop domainsdotcoop

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www.identity.coop

The .coop domain

http://youtu.be/6bfvL80hKVk

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www.domains.coop @domainsdotcoop domainsdotcoop

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www.domains.coop @domainsdotcoop domainsdotcoop

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www.domains.coop @domainsdotcoop domainsdotcoop

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www.domains.coop @domainsdotcoop domainsdotcoop

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www.domains.coop @domainsdotcoop domainsdotcoop

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www.domains.coop

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www.domains.coop @domainsdotcoop domainsdotcoop

Co-operative identity Toolkit

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Downloadable poster

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www.domains.coop @domainsdotcoop domainsdotcoop

Rotating Banners

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www.domains.coop @domainsdotcoop domainsdotcoop

Static banners

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The communicator’s guide to co-operative identity

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www.domains.coop @domainsdotcoop domainsdotcoop

Buttons for links

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www.domains.coop @domainsdotcoop domainsdotcoop

Merchandise

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President’s Call to Action

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www.domains.coop @domainsdotcoop domainsdotcoop

Editorial for your newsletters and websites

Email – global@identity.coop

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www.domains.coop @domainsdotcoop domainsdotcoop

Flags adopted by countries

Costa Rica Guatemala

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www.domains.coop @domainsdotcoop domainsdotcoop

Be proud

Promote the message

Connect and co-operate

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Belgium - Ecuador

Tequiero.coop www.tequiero.coop Construction co-op

  • Marque in the header, showing

they have a .coop domain

  • Signature image on the home

page

  • .coop email addresses in the

contact section

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Bhutan – Indonesia

  • Philippines

Happy Green Co-operative www.happygreen.coop Multipurpose co-operative Aku Mandiri Co-operative www.akumandiri.coop Support services Juan Rewards Co-operative www.juanrewards.coop Multipurpose co-operative

  • Use of the Marque in their

Masthead and logo

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Brazil

Happy Green Co-operative www.happygreen.coop Multipurpose co-operative Ontario Co-operative Association www.ontario.coop Regional Association

  • Marque in Masthead
  • Marque used for event logo

Use of the Marque on their home page in a colour to match their brand

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Argentina - Canada

Prensa Cooperativa www.prensacooperativa.coop News agency Ontario Co-operative Association www.ontario.coop Regional apex

  • Marque in the masthead
  • .coop email addresses in the

contact section

  • Slogan and three signature

images

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United States

Neighboring Food Co-op Association www.nfca.coop Philadelphia Area Cooperative Alliance www.paca.coop Associations

  • Marque in the masthead
  • Marque on merchandise
  • .coop email addresses in the

contact section

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Brazil – Belgium - UK

BANCOOB www.bancob.com.br Specialist credit union Sistema Ocemg www.minasgerais.coop.br Support services – mining industry Cooperatives Europe www.coopsurope.coop Publications

  • using the Marque oo’s
  • Masthead
  • signature images
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United Kingdom

Co-operatives UK www.uk.coop National Apex

  • Marque and slogan on the

cover

  • Slogan on cover
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UK - Canada

Ontario Co-operative Association www.ontario.coop Regional Association Co-operatives UK www.uk.coop

  • Marque used for event logo
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Here in Paris!

Co-operatives Europe www.eoopseurope.coop Regional Apex

  • Signature image used on

banners

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Nepal - UK- Brazil

Central Tea Cooperation Federation http://www.ctcf.org.np Tea producers The Phone Coop www.phone.coop Phone co-operative Sicoob – Co-operative Bank of Brazil www.bancoob.coop.br Specialist credit union

  • Marque on packaging
  • Marque on credit cards
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Brazil

Sicredi Pioneira RS www.sicredipioneira.com.br Sicoob www.sicoob.coop.br Banking and finance Specialist credit union

  • Large format Marque on

buildings

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Bhutan

Department of Agriculture Marketing and Cooperatives – B-COOP shop www.agrimarket.gov.bt Consumer

  • Marque on signage
  • Marque on product price tickets
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US – UK

Neighboring Food Co-op Association www.nfca.coop Confederation of Co-operative Housing www.cch.coop Calverts www.calverts.coop

  • Merchandise
  • Letterheads
  • Business cards
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United States

Neighboring Food Co-op Association www.nfca.coop

  • NFA introduced the Marque

into an existing POS campaign www.NFCA.coop/GO where the Marque was displayed on shelf tags that identify products made by other co-ops.

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www.domains.coop @domainsdotcoop domainsdotcoop

Be proud Promote the message

Connect and co-operate

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The Marque Register

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www.directory.coop

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www.domains.coop @domainsdotcoop domainsdotcoop

Advertisements

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Poland

National Auditing Union Of Workers’ Co-operatives www.zlsp.coop

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Coop shop in Bhutan

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Coop shop in Bhutan

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www.domains.coop @domainsdotcoop domainsdotcoop

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Alignment

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Inspired by the Marque

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www.domains.coop @domainsdotcoop domainsdotcoop

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www.domains.coop @domainsdotcoop domainsdotcoop

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www.domains.coop @domainsdotcoop domainsdotcoop

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2000

Est.

Nicola Huckerby

www.domains.coop

+44 (0)203 286 8212 nicola@domains.coop | Skype: ica_kelly1

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English video

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Spanish video

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French video