Brand Building through Instagram Social Experience Andy Wise, BCIT - - PowerPoint PPT Presentation
Brand Building through Instagram Social Experience Andy Wise, BCIT Teacher, Hempfield High School and Harrisburg Area Community College Buzz Words Entrepreneurship Branding Data Analysis Community Connections
– High School Students Internship Client 1-Jays Crabshack
– Teacher Learning
– High School Internship
– Spring 2017 Intern works with a new client-Courtgrabbers
– Digital Media “Simulation” Discussion – Responded with Project we are using today – 3rd Client Approaches us about handling their social media
– Started Project
– BU Intro to Business Honors Pilot – Interns Working with 5 Companies
– Continue to Build "Brands"-Public thinks are an operating social media business – Inquiry and Discussion of possible new Internship Opportunities
– Second round for BU Intro to Business Honors – Profiles were managed via students during remote education during COVID-19
Jays Crabshack @jayscrabshcakocnj Court Grabbers @courtgrabbers
**Each of these started with under 300 Followers and limited Engagement
I wanted to take a moment to thank you for all of your work that you put in for your internship in the spring. I cannot thank you enough for all of your work. Although I did not have an
from time to time. I wanted to reach out and let you know how much I appreciate what you did for Jay’s Crabshack. Your content was incredibly engaging and you were attentive to every aspect of social media with regard to the business. I hope that your experience was applicable to your studies and you were able to learn from the
the initiatives that you took on. Mr. Wise always told me how impressed he was with everything that he saw and he was always intentional in checking in on your behalf to see if anyone mentioned the social media or if I needed anything else to be included. You took a huge burden off of the restaurant staff and myself personally by handling absolutely every angle of social media communications off site. Your efforts helped the restaurant increase sales across the board this summer by over 10%. I personally feel that your work gave customers the “nudge” they needed to come in and enjoy a meal at the
James “Jay” Graham Owner Jay’s Crabshack
@lancasterdaily @bestoflanc
Social Media presence - be a hub Use what you know (Instagram), to find a way to make some money @IloveOCNJ is expert on Ocean City, NJ travel and opportunities We are becoming the experts of Lancaster County
Starts slowly Suggested Categories -colleges, markets, farms, athletics, high schools Talks about the process - 1 post each day, within topic helps 1 blog post per week (2 paragraphs) 1 story with minimum of 3 segments We are building a brand!
– We used Blogger because it ties in with Gmail
(for a class of 30)--Fall of 2019 we went away from this
– Only a max of two food posts per week (didn’t want to be a food blog)
– See provided Metrics/Logistics sheet later in the presentation
Profiles
Change Profile to “Business” Instead of “Personal” and choose type of Profile you want to be.
– You can follow up to 7500 users total – You can follow approximately 200 per day – Our Students are trying to figure out a way to follow other accounts more efficiently – Keep a log of who you follow so you know who to unfollow and check back in with if Private users are followed
– "Requested" Click Again and Don't Follow – "Following" OK
1-4 UNSATISFACTORY 5-7 SATISFACTORY 8-10 EXEMPLARY Photos/ Images Not Completed Students had 1 4
represent our profile or not made at the appropriate time. Students had a minimum
represent our profile are not completely representative of our
are relevant or high quality or not made at the appropriate time. Students had included a minimum
representative of our profile and are HIGH QUALITY! And made at the appropriate time. **Post should be made between 3p.m. and 6 p.m. EST** This is when our metrics show our users are most active Caption & Hashtags Not Completed Students created inappropriate comments or hashtags. Students had added some captions, and some hashtags. Students had included a full and clear caption and a minimum of two hashtags for each image on their page. Included #lancasterpa and #best flanc or #lancasterdaily on ALL Posts Interaction- Direct Messages- Comments Not Completed Students had limited interactions with users. Direct Messages and/or Comments Ignored Students had interactions with other users and those who interacted with our page. Responded to some Direct Messages and Comments. Students had complete interactions with other users and those who interacted with our page. Responded to ALL Direct Messages and Comments. Blog Post Not Completed Blog post contains inappropriate content, not relevant content, or not made at the appropriate time. Students had created a blog post that is lacking in content or falls short
made at the appropriate time. Students had created a unique and creative blog post and had selected an appropriate and creative content. And made at the appropriate time. **Blog Post DUE By Friday at 2:50 of Each Posting Week** Grammar/ Spelling/ Layout on all elements 11 or more errors and/or Students did not maintain accurate 5-10 errors and/or Students did not maintain accurate "Instagram" layout. 4 or less grammar and spelling errors. Students layout may be a little
No punctuation or grammar and spelling
maintained original "Instagram" layout.
I hope summer is off to a great start at The Jiggershop! I was wondering if your Jiggershop would like a little Instagram pub from the account that our Marketing class runs, www.instagram.com/bestoflanc . During the summer, I run the account with a couple of our best students and we share ideas of things to do / places to go with our audience of 8,000+ mostly local-based followers. If you’re up for this could you...
this week
show us this post when you order your Jiggershop treats” (of course that would lower your sales by 50 cents each time, but it would also tell both of us how many people came in as a result of the post). I’ll be running a series of posts about hiking at Governor Dick and I thought this would be a great way to cap off the series. Have a great day!
AS YOUR PROFILE GROWS PEOPLE START TO REACH OUT TO YOU TO GAIN EXPOSURE FOR THEIR BUSINESSES