SLIDE 23
- A. Vaccani & Partner AG | 2017 | Page 23
Value Created & Value Captured
Product-Based Mindset Internet of Things-Based Mindset
Value Created for Customer
Customer Needs Reactively solve existing needs Proactively address real-time and emergent needs Offering Stand-alone product that become
Continual update of product, features & value created Role of Data Monitoring, Control and Safety Optimization, Improvement, Autonomy
Source: SmartDesign
Value Captured by Supplier
Path to Profit Sell the next product Enable recurring revenue streams Customer Control Points Technology know-how, IP and brand Synergies between products & services Customer reliance of Value Created Capability Development Maximize use of core competencies & existing resources Focus is on Product Leverage use of core competencies & existing resources Create new network/system value Focus is on the System