SLIDE 1
BID Spring 2009, A3: Personalized web experience Nate Colker | Ayan Kishore | Varnali Shah
SLIDE 2 problem statement problem statement
good teahouses have hundreds of tea varieties good teahouses have hundreds of tea varieties. customers often have a hard time picking a tea. h b i i h l f k l d the tea barista is the sole source of knowledge.
SLIDE 3 sneak peek sneak peek
since most tea selection happens in the store the since most tea selection happens in the store, the value of recommendation is in the store and not
SLIDE 4
user research user research
directed storytelling y g 6 customers, 6 baristas b i k d t b ti brick and mortar observation 20+ tea selection orders, 10 tea-houses competitive analysis teavana, tea forté, adagio teas …
SLIDE 5
SLIDE 6
SLIDE 7
SLIDE 8
SLIDE 9
design process design process
brainstorming brainstorming analysis and selection l fi i low-fi prototyping analysis and selection hi-fi prototyping review and fix review and fix
SLIDE 10 target target
exotic tea is mostly not bought from the web. y g tea-bag recommendation is rarely available. no experimentation at online purchase scale. strata of tea places
teahouses or tea lounges t t d ff h gourmet tea and coffee shops pick-up or quick-stop cafés
SLIDE 11
- bservations on tea selection
- bservations on tea selection
have their regular g ask barista for recommendation, and barista i d i f interrogates customer to determine one. often involves understanding what the customer liked
- before. sometimes, customer ends up picking regular
- before. sometimes, customer ends up picking regular
despite this procedure. experiment, which is largely mood and café atmosphere dependent
SLIDE 12
system navigation system navigation
SLIDE 13
SLIDE 14
SLIDE 15
SLIDE 16
SLIDE 17
SLIDE 18
SLIDE 19
SLIDE 20
SLIDE 21
SLIDE 22
SLIDE 23
SLIDE 24
SLIDE 25
SLIDE 26
SLIDE 27
SLIDE 28
SLIDE 29
interface design considerations interface design considerations
touch screen touch screen experience with barista di f f no account or recording of preferences closely reflect decision making tea culture constructs
SLIDE 30
concept validation concept validation
validated with baristas validated with baristas computers are there in tea houses l i h i d tea culture is not hurried DIY tea culture
SLIDE 31
Advantages Advantages
explore and learn explore and learn easier way to browse tea catalog d b i b d d i k i reduce barista burden during peak times make up for a lower quality barista get people interested in different teas, & in buying them from the teahouse to take home to brew
SLIDE 32
???????????????????????????????????????????????
SLIDE 33
