Beyond the Box Opportunities in Augmented Reality @AdvInteractions - PowerPoint PPT Presentation

November 5-7, 2013 Expo Dates: Nov 5-6 Los Angeles, CA GDCNext.com Beyond the Box Opportunities in Augmented Reality @AdvInteractions Wednesday, November 6, 13

Definition & Dev Tools & the Into the Future (Brief) History Vuforia SDK of AR Gaming Wednesday, November 6, 13

About Me Freelance Digital Strategy Front-end Development Unity3D Web Design Motion Design Mobile AR C# /JS Marketing Interactive Director WordPress Financial Services GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13

Experience Mars Wednesday, November 6, 13

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What is AR? Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13

History of AR • 1957 - Morton Helig began building a machine called the Sensorama. • 1966 - 1st HUD via Professor Ivan Sutherland of Electrical Engineering at Harvard • 1992 - AR system for the US Air Force known as VIRTUAL FIXTURES GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13

History of AR • 1999 - Hirokazu Kato releases ARToolKit to the open source community. • 2000 - Wearable Computer Lab in Australia demos 1st outdoor mobile ARQuake game • 2008 - the first AR apps come to smartphones GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13

Development Tools options for mobile Augmented Reality Games Wednesday, November 6, 13

CONS PROS • Extremely fast & easy • Focused Primarily with in Browser Tools on Interactive Ad Campaigns • Affordable ($180/10 • Lacking 3D Pages) animation & power • AR Video & GPS required for games support • Android & iOS support GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13

PROS CONS • No Android support • Fast, efficient (coming Q4??) technology for iOS • Lacking major • Clean and simple features tutorials • Requires black • Easy to plug into any border iOS project • Expensive! ($499/ • Unity 3D plug in yr for 1 App with 1 marker) GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13

CONS PROS • Expensive! ($825 • Fast & easy web based SDK LITE / $2,065 creation studio SDK PRO) • Plugins for PhoneGap Appcelerator Titanium, MonoTouch and MonoDroid • AR Video & GPS support • Supports iOS, Android GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13

CONS PROS • Expensive! ($3,490 • Fast & easy web based for BASIC unlimited creation studio App development) • Powerful 3-D • Missing some • Cloud support, 3D features that object feature Vuforia has... tracking • Supports iOS, Android and Desktop • Free with watermark GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13

PROS CONS • Powerful 3-D • No Desktop support rendering engine & Unity Plugin • No 3D object • Cloud support, tracking... yet cylinder object feature • No GPS Support tracking & many more! • Supports iOS, Android • Free (EULA required) GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13

November 5-7, 2013 Expo Dates: Nov 5-6 Los Angeles, CA GDCNext.com Vuforia SDK for Mobile AR Development @AdvInteractions Wednesday, November 6, 13

Tools & Costs FREE $100 $400 $500 1yr Apple Dev Vuforia AR Dev Unity3D iOS 16 gb Apple 3rd License SDK License Gen iPad MonoDevelop TOTAL COST = ~$1,000 Blender GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13

November 5-7, 2013 Expo Dates: Nov 5-6 Los Angeles, CA GDCNext.com Unity3D game development tool @AdvInteractions Wednesday, November 6, 13

Vuforia/Unity Workflow Import 3d Models Map Images Targets Export as Code Interactions (C#, JS) Xcode Project Add iOS Plugins Export image as .unitypackage Build & Run on iOS Device Upload image to Vuforia online My Tracker tool MonoDevelop Blender Run App & point Camera at Image Marker GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13

Current State How are developers & brands leveraging Augmented Reality ? OPPORTUNITIES • Real World Gaming • 3D Visualization • Product Promotions • Immersive Gameplay GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13

Real World Gaming GPS based games creating immersive experiences Wednesday, November 6, 13

Product Promotions “Advertainment” games tie physical & digital products Wednesday, November 6, 13

3D Visualization some applications just work better in 3D Wednesday, November 6, 13

Immersive Gameplay new mechanics for existing systems Wednesday, November 6, 13

Current State So why hasn’t Augmented Reality taken off yet? LIMITATIONS • Technology is in its infancy • ‘Gimmicky’ Content • Brand new mechanics • Awkward User Experience GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13

November 5-7, 2013 Expo Dates: Nov 5-6 Los Angeles, CA GDCNext.com Into the Future Beyond the Box with Augmented Reality @AdvInteractions Wednesday, November 6, 13

Boxed Media • Contained in a isolated environment • Fixed in two dimensions (0, 0) •Main purpose is consumption November 5-7, 2013 Expo Dates: Nov 5-6 • It’s... Books, TV, PCs & Mobile Devices Los Angeles, CA GDCNext.com @AdvInteractions Wednesday, November 6, 13

We spend 70.6 hrs per week in The Box GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13

The Box Media GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13

November 5-7, 2013 Expo Dates: Nov 5-6 Los Angeles, CA GDCNext.com Media & Life still two different sides of the window @AdvInteractions Wednesday, November 6, 13

AR is the Bridge to get us out of The Box... Wednesday, November 6, 13

November 5-7, 2013 Expo Dates: Nov 5-6 Los Angeles, CA GDCNext.com GUI to XUI instead of looking through the window we step through it! @AdvInteractions Wednesday, November 6, 13

Coming Soon... + + + = Iron Man & Minority Report! GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13

Very Soon... Combining Unity, Vuforia & Leap Motion Wednesday, November 6, 13

Wrapping Up • AR has many hurdles to over-come but is evolving rapidly • Big brands are leveraging today’s AR Tools to create rich experiences • AR is the vehicle for building the next generation of games GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13

Thank you. Brian Cody info@AdvancedInteractions.com November 5-7, 2013 Expo Dates: Nov 5-6 www.AdvancedInteractions.com Los Angeles, CA GDCNext.com Follow me @AdvInteractions for presentation resources @AdvInteractions Wednesday, November 6, 13