Digital Policy and Strategy Organization Chart April 2012 Mitch - - PowerPoint PPT Presentation

Digital Policy and Strategy

Organization Chart

April 2012

Mitch Singer

CDSO

Tim Wright

VP WW Content Protection

Alec McElroy

Admin Ass’t

Karin Miller

Ass’t General Counsel

April 2013

Mitch Singer

CDSO

Tim Wright

VP WW Content Protection

Alec McElroy

Admin Ass’t

Note: For 2013, SPTech Attorney no longer needed for DECE (Ultraviolet) General Counsel role. GC Function moved to and fully funded by DECE.

Work in Progress

• Next generation

Encryption

• Watermark Detection
• Output Control
• Each Title is uniquely

encrypted – Single hack only works on the title hacked

1996

• Encryption – 40 bit
• Output Control for

Compressed data

• Limited Output control

for Uncompressed

• Analog in the clear
• Keys are not

renewable - Single Hack circumvents CSS

2006 2013

• Encryption – 128 bit
• Output Control
• Analog sunset
• Limited Verance

Watermark detection

• Keys are renewable –

Single hack only works on published titles

Evolution of Content Protection in New Digital Formats

Standard Definition High Definition Ultra HD

Internet

BD/DVD Recorder/Player Set-Top Box Cable / Satellite

Protected Distribution

Pre-packaged Media

DMCA requires that every link in the chain be protected.

DMCA Content Protection System Architecture

OTT Service Providers

Digital Policy and Strategy (DMCA Content Protection System Architecture)

• Approve all SPE Distribution deals on a WW basis
• Require Sony Pictures’ content is adequately protected across all distribution

channels.

– Theatrical – Early window – Airline and Hospitality – Home entertainment

– Physical – VOD, EST, UV

– Pay TV

– Including multi-device access to pay TV content

– Basic TV, Free broadcast and AVOD windows

• Ensure that the usage model for each window drives consumers to higher margin

transactions

• Maintain GLOBAL consistency

Tim Wright Digital Policy Group

• Negotiates along side SPHE and SPT distribution executives to ensure that Sony Pictures’ content, on a

WW basis, is adequately protected across all distribution channels

– Theatrical – Early window – Home entertainment

– Physical – VOD, EST

– Pay TV

– Including multi-device access to pay TV content

– Basic TV, Free broadcast and AVOD windows

• Implements digital policy strategy to develop and approve consumer usage models in each distribution

window that drives consumers to higher margin transactions

• Requires consistency across all SPE deals on a WW basis
• Reviews new technologies to protect SPE content including new DRMs

Tim Wright Digital Policy Group (cont’d)

• Maintain and update content protection schedules for different windows of content as

technology changes

– Early window – VOD/SVOD/EST/Pay TV – Free and Basic TV – AVOD and Internet Streaming

• Educate distribution executives regarding use of SPE content protection schedules,

which include:

– Approved DRMs (Digital Rights Management) – Requirements for encryption and system integrity and renewability – Mechanisms to prevent account sharing – Security of our films and TV while on Licensee systems – Analogue and digital output security

• Maintain and update Usage Rules Schedule as digital strategy changes to maximize

transactional margins, which include:

– number of simultaneous streams, downloads (if allowed), expiration periods, device registration, interaction of streams and downloads

Tim Wright Digital Policy Group (cont’d)

• Works collaboratively with all new SPE Licensees, on a WW basis, to ensure that

Technical questionnaires are appropriated completed to determine if their security systems are satisfactory

• Represents SPE in EU Ultraviolet activities