Basic Social Media: Facebook and Twitter Crafting Your Message for - - PowerPoint PPT Presentation

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May 07, 2023 260 likes •477 views

Basic Social Media: Facebook and Twitter Crafting Your Message for Social Media: I just signed up for this cool new tool but who am I talking to? First- Define your audience. Who do you want to connect to and how do you want to connect with them?

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Basic Social Media: Facebook and Twitter

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First- Define your audience. Who do you want to connect to and how do you want to connect with them? This will help you determine what social media channels to focus on.

People inside your congregation to keep them engaged with the church and each other

during the week

To reach people outside the congregation
What are the demographics of your target audience? Are they young, baby boomers,

single, families, women, men…?

Crafting Your Message for Social Media: I just signed up for this cool new tool but who am I talking to?

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Crafting Your Message for Social Media: I just signed up for this cool new tool but what do I have to say? Use your mission statement as a starting point.

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The Five Marks of Mission

To proclaim the Good News of the Kingdom
To teach, baptize and nurture new believers
To respond to human need by loving service
To seek to transform unjust structures of society, to challenge

violence of every kind and to pursue peace and reconciliation

To strive to safeguard the integrity of creation and sustain and renew

the life of the earth

Crafting Your Message for Social Media: Another good place to start is to show how your congregation is living out the Five Marks of Mission.

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Base your post on the Revised Common Lectionary & Daily Readings Holy Women, Holy Men The seasons of the church year Is there something your church is know for (for example: Music ministry, Christian Education opportunities, social justice & outreach in the community, clergy preaches great sermons, health & wellness ministry)

Crafting Your Message for Social Media: Other ideas for defining your message

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Example of a post that promotes the church or an event. Make it visually appealing so it catches the eye in your audiences’ newsfeed.

Types of posts: Promotional Post

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Ideas for Promotional Posts: Invitation to attend services Bible Studies Fundraisers Youth activities

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Example of a storytelling post. Inform your audience what it means to be a part of your church. Use pictures or text. A picture tells a thousand words though.

Types of posts: Storytelling Post

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Ideas for Storytelling Posts:

Spotlight and interviews with parishioners
Reflections from the clergy, vestry, parishioners
Spotlight on outreach projects
Throwback to the history of the church
Show how congregation celebrates the seasons of the church
Show congregation enjoying fellowship among members

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Example of a post meant to engage and /or provide a call to

action. Don’t be afraid use humor and let your church’s

personality shine.

Types of posts: Post to engage and / or provide a call to action

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Example of a curated content post

Types of posts: Curated content to reinforce a message / spark conversation

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Facebook page layout

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Facebook group layout

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Twitter layout

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Hashtag example

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Facebook List Example

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Twitter list example

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Facebook friends list

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Creating a Facebook friends list

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Posting only to a Facebook friends list

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Scheduling Facebook Posts