Social Media: A Powerful Personal & Professional Connector How to utilize LinkedIN, Facebook and Twitter to build and strengthen bonds. Objectives How are you using Social Media? -learn basic functions of LinkedIN, Facebook and Twitter Personal and Professional Networking Current Career Goals? Top Three: -determine how you can use all, some or none of the social 1. nutrition consulting networks for business and personal networking needs 2. writing (blogs,articles... etc) 3. staying current with information -develop one plan of action of action task for using platforms to further networking needs Social Media & Career Goals Personal vs Professional Accounts? Top 3 career goals can be a reality with the help of social Facebook: LinkedIN: media -Create a business - Driven by page separate from professional use 1. nutrition consulting: Having a presence with a defined ‘brand’ helps consulting opportunities come to you. personal if you have a 2. writing and blogging: You can write an ebook today and publish it or start business a blog. Maintaining a community with solid writing serves as a portfolio. Twitter: 3. staying current: Twitter is the new newspaper. Stay current by adding -Depends on your accounts of value to your feed. goal
How to use it ● share blog posts ● share your resume and current projects ● connect with others LinkedIN ● let people know what- -you’re seeking Online resume and career community How to Set up a Profile Profiles ○ Enter your sub-heading. ● current and past ○ Enter your area of expertise/industry employment history ○ Add a profile picture of yourself. ● education ● descriptions to past jobs and education, Short, Simple, To the point! When to Elaborate Additional Points ● Where do you currently stand in your Add specialties career? Add connections: ● What are your strengths? ○ You can search for connections through email, ● What can you offer? name, job title, or company. Add websites and links
How to Connect Purpose of your LinkedIN profile? ● Share blogs ● Share articles you’re quoted in Facebook ● Join Groups ● Connect with potential clients ● Reconnect with lost co-workers ○ ‘click ‘you may know’’ brief messages and event sharing mini website How to use it Profiles ● Is your contact information accurate? ● share blog posts ● share quotes a. update your current job title and employer b. link to your website ● share events/classes ● What does your picture say? ● weigh in on news ● provide interest to your audience ● Connect social media Facebook Tactics ● “Like” and follow pages that support your goals ● Interact by sharing or commenting on Twitter brands/groups that align with your goal 140 character microblogging
How to use it Profiles ● share blog posts ● Fill EVERY information space ● peer support/communication ○ no ‘eggs’ ○ location ● share useful resources/links ○ banner/background ● weigh in as an expert ● Make it cohesive with your brand You have to ‘give’ to ‘get’. Twitter Chats General Community Posting www.tweetchat.com: log in Twitter account and add the hashtag # You'll only see tweets that are using that tag, -There are no ‘stupid posts’ and it adds the hashtag automatically on your tweets so you don't need to type in. http://www.search.twitter.com: type in #. Only the tweets that include that hashtag (#) will appear. You may have to refresh the page to get new results. -To create community, everyone needs to be www.tweetdeck.com: start a column for # once you’re logged in involved http://www.tweetchat.com: All you have to do is log in to one of those programs. When prompted, type in # and you'll only see tweets that include that hashtag. It allows you to see the fast-paced conversation happening in real time. You use just like Twitter; reply, comment, retweet, etc. All of your tweets will automatically be tagged -Complete your profile with #. Should someone Efficient Social Media Usage manage my ● Define Purpose of Platform ● Editorial Calendars ● Scheduling Platforms social media? ● Timing: Most Eyes? ….it depends
Management Making the most of it ● Do you have a vision or plan you can explain ● Connect and delegate? ○ explore connections of brands/ ‘dream clients’ and ● Can you create measurable ‘to-do’s for each connect with them ○ search for local groups to connect with platform? ● Maintain the community ● Do you have an assistant or intern you can ○ can’t build it and leave it trust? Your To-Do or To-Consider List 1. Do you have a solid brand/identity starting point? What are your colors? Your logo? Your headshot? 2. Are all of your social media channels and websites connected? 3. What is your goal on each platform? Define your mission. 4. How will you sustain and grow your social media plan? 5. Continue to learn and grow.
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