A Final Presentation Presented by The Chatterji Social Media Team - PowerPoint PPT Presentation

A Final Presentation Presented by The Chatterji Social Media Team

Growth

LinkedIn Growth: 30.36%, 901 new followers Successes: ● Immense growth Consistent content in the form of ● videos as well as engagement Pipeline ○ Challenges: Obtaining “follow” button ● Seeing what will perform ● ○ “Trend forecasting”

Twitter Growth: 8.25%, 124 new followers Successes: Tagging relevant people/organizations ● ● Hashtagging words within tweet rather than afterwards Challenges: ● Loss of 200+ twitter followers - “bots” Without this loss Growth: 22% ○ Difficulty planning content and posting ● consistently

Twitter Analytics

Best Performing Content - Shifted strategy away from themed weeks and towards trending topics - Trending on LinkedIn - Buzz-worthy/top companies - Timing was crucial - Posting content that just became relevant is key - Wanted him to be the first person talking about it

Challenges Learning curve - what do followers engage with? ● Dealing with aesthetics of filming ● Twitter Backgrounds, film angles, etc. ○ vs Meeting in person - work around schedules ● LinkedIn Content was based on trending topics, reactive ● rather than planned Quick turnover ○ Difficult to storyboard ○

Shifting More Focus Toward LinkedIn Too time-consuming for him to focus on both ● platforms Realized more potential for growth on ● LinkedIn Changing from “connect” to “follow” button ● Changing bios, cover photo ● Finding a niche for videos ●

Next Steps Collaborations ● ○ New post with Sanyin Siang Possible “Chatting with …” series ■ Experiment with LinkedIn video style ● Eventual “LinkedIn influencer” status ○ Encouraging Twitter engagement ●

Our Experience We love Chatterji! ● He is super attentive, knowledgeable, open to ● ideas/suggestions ○ Really saw the value in our help - very helpful when working with a “client” ● A lot of the content came from him Offered suggestions - would normally take one or two takes to ○ say what he wants Easy/efficient to work with ■ His passions/what he likes to talk about aren’t clear ● from a Google search/stalking Business Activism vs Business & Politics/Trending topics ○ What you see isn’t what you get - Character vs Caricature ○