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A Final Presentation Presented by The Chatterji Social Media Team - - PowerPoint PPT Presentation
A Final Presentation Presented by The Chatterji Social Media Team - - PowerPoint PPT Presentation
A Final Presentation Presented by The Chatterji Social Media Team Growth LinkedIn Growth: 30.36%, 901 new followers Successes: Immense growth Consistent content in the form of videos as well as engagement Pipeline
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SLIDE 3 LinkedIn
Growth: 30.36%, 901 new followers Successes:
- Immense growth
- Consistent content in the form of
videos as well as engagement
○ Pipeline
Challenges:
- Obtaining “follow” button
- Seeing what will perform
○ “Trend forecasting”
SLIDE 4 Twitter
Growth: 8.25%, 124 new followers Successes:
- Tagging relevant people/organizations
- Hashtagging words within tweet rather
than afterwards Challenges:
- Loss of 200+ twitter followers - “bots”
○ Without this loss Growth: 22%
- Difficulty planning content and posting
consistently
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Twitter Analytics
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Best Performing Content
- Shifted strategy away from
themed weeks and towards trending topics
- Trending on LinkedIn
- Buzz-worthy/top companies
- Timing was crucial
- Posting content that just
became relevant is key
- Wanted him to be the first
person talking about it
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Challenges
- Learning curve - what do followers engage with?
- Dealing with aesthetics of filming
○ Backgrounds, film angles, etc.
- Meeting in person - work around schedules
- Content was based on trending topics, reactive
rather than planned
○ Quick turnover ○ Difficult to storyboard Twitter vs LinkedIn
SLIDE 8 LinkedIn
Shifting More Focus Toward LinkedIn
- Too time-consuming for him to focus on both
platforms
- Realized more potential for growth on
- Changing from “connect” to “follow” button
- Changing bios, cover photo
- Finding a niche for videos
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Next Steps
- Collaborations
○ New post with Sanyin Siang ■ Possible “Chatting with …” series
- Experiment with LinkedIn video style
○ Eventual “LinkedIn influencer” status
- Encouraging Twitter engagement
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Our Experience
- We love Chatterji!
- He is super attentive, knowledgeable, open to
ideas/suggestions
○ Really saw the value in our help - very helpful when working with a “client”
- A lot of the content came from him
○ Offered suggestions - would normally take one or two takes to say what he wants ■ Easy/efficient to work with
- His passions/what he likes to talk about aren’t clear
from a Google search/stalking
○ Business Activism vs Business & Politics/Trending topics ○ What you see isn’t what you get - Character vs Caricature