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Radical NEW approaches to Social Media to grow YOUR practice - fast!
Jayney Goddard MSc, FCMA, FRSM President, Complementary Medical Association
Balens 2017 CPD Event Developing Your Professional Practice Jayney - - PowerPoint PPT Presentation
Balens 2017 CPD Event Developing Your Professional Practice Jayney - - PowerPoint PPT Presentation
Balens 2017 CPD Event Developing Your Professional Practice Jayney Goddard MSc, FCMA, FRSM President, The Complementary Medicine Association Radical NEW approaches to Social Media to grow YOUR practice - fast! Jayney Goddard MSc, FCMA,
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Marcus D’Silva Hypnotherapist
- Author of Weightloss – The Forgotten Secret
- How to Change Your Life
- Passionate marketer
- Celebrity Therapist
MarcusDSilva.com
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Radical NEW ideas!
Positioning Guesting Syndication Tech Overwhelm
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Positioning
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- Positioning yourself as an expert – you HAVE
to get out there – and STAND OUT
- It is hard to have original content but it is not
hard to have an original perspective
- In order to be seen to have expertise in an
area (or ‘niche’) you’ll need to COMMUNICATE!
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KNOW LIKE TRUST
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- Set up your email/blog and support it with
YouTube.
- Facebook/Twitter/LinkedIn
- Don’t forget about . . .
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- Quora is an online forum that positions you
INSTANTLY as an expert as you answer questions in your niche.
- Barak Obama uses it, Richard Branson and
more.
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But the trick is that you must link from your “helpful answer” directly to FB and your YouTube/ podcast.
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2) Guesting to build your reach
- Guest on blogs and podcasts – parlay other
blog/podcast appearances . . .
- “I appeared on so and so’s show/podcast/blog
and it did really well (quantify), so you need to feature me!”
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- Syndication – it solidly positions you as THE GO-
TO expert and is worth £1000’s in ad-spend.
- Target blogs etc. that are highly targeted to YOUR
specialism or area of expertise or passion!
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- Remember –
influential BIG media outlets are content scoffers
- They need ongoing
content (because it keeps their sites fresh
- This attracts
greater viewers and thus gains more ad-spend and they will welcome your approach . . .
- BUT . . .
How do you find editors?
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- Google it people! e.g. “How to contribute to
Huffington Post”
- Once you get published once – and get LOTS
- f likes and shares . . . Then you can contact
the editor and suggest that you write a regular column for them.
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4) Tech Overwhelm?
- You don’t need
to be a techie . . Back in the day Steve Jobs needed a Steve Wozniak!
- Not nowadays –
there are so many tools.
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Your action plan What are YOU going to do right now to build your business?
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CO M PLE M E NTA RY M E D ICA L A S S O CIATIO N