Balens 2017 CPD Event
Building Healthcare Networks in your Local Community
Robert Verkerk PhD Founder & Executive Director, Alliance for Natural Health International
Balens 2017 CPD Event Building Healthcare Networks in your Local - - PowerPoint PPT Presentation
Balens 2017 CPD Event Building Healthcare Networks in your Local Community Robert Verkerk PhD Founder & Executive Director, Alliance for Natural Health International Building healthcare networks in your local community - Hawthorn Health
Robert Verkerk PhD Founder & Executive Director, Alliance for Natural Health International
Rob Verkerk BS c MS c DIC PhD F ACN Alliance for Natural Health International www.anhinternational.org ANHInternational @ anhcampaign @ VerkerkRob *
CAM practitioner? S keptic?
Conclusive evidence therapy works (cause and effect demonstrated) Conclusive evidence therapy does not work (cause and effect not demonstrated)
Negative Positive
International Futures Forum www.int ernat ionalfut uresforum.com
But what do we want to inform:
RCT
ingle/ double-blind
social relationships
effect
al, 2015) = MEASUREMENT OF EFFICACY OF THERAPEUTIC INTERVENTION
TRW
elf-selected population
elf-care incl diet/ lifestyle, physical activity, restoration
treatments
DIFFICULT TO MEASURE = SYSTEM OF HEALTHCARE
What are we most interested in?
Adapted from slide presented by Edzard Ernst at CAMexpo 2007 Patient experience
Time with practitioner Time without practitioner
How much influence does a CAM intervention have, compared with choices made as part of our self-care routines?
HAWTHORN HEALTH INITIATIVE
Forum Event 2017
HAWTHORN HEALTH INITIATIVE
Forum Event 2017
New Website ~ Community & Membership, Research & Resources, News & Views www.HawthornHI.org
Research ~ Pilot Questionnaire for Therapists
“ Not everyt hing t hat can be count ed count s, and not everyt hing t hat count s can be count ed..” - Albert Einstein…
Pilot Questionnaire was sent to approximately 300 CPD Attendees – Reponses received from 48. Questionnaire will be revised and sent to Balens Client Base.
HAWTHORN HEALTH INITIATIVE Forum Event 2017
14 Massage & Aromatherapy (All forms) 2 Craniosacral Therapy 14 Other therapist / Practitioner 2 Hopi Ear Candles 11 Healing (all forms), Meditation & Mindfulness 2 Kinesiology 11 Manipulative Therapy inc. Osteopathy & Chiropractic 2 Shiatsu 9 Reiki 2 Talking Therapies 7 Acupuncture & Dry Needling 2 Teaching & Supervision 7 Nutrition Therapy 2 Traditional Chinese Medicine 7 Reflexology 2 Yoga & Pilates 6 Neuro Linguistic Programming 1 Bowen Technique 5 Herbal / Flower Medicine 1 Emotional Freedom Technique 4 Acupressure 1 Foot Health Practice 3 Homeopathy 1 EMDR / Iridology 3 Hypnotherapy 1 Music & Sound Therapies 2 Conventional Medicine and Dental 1 Sports Therapy, Personal Training & Fitness
What are your main areas of practise? (please tick main areas apply up to a maximum of 5)
HAWTHORN HEALTH INITIATIVE Forum Event 2017
10 20 30
A desire to make a… Aligns with your… Dissatisfaction with… Interest in health &… Natural healthcare… Why did you decide to become a healthcare practitioner
HAWTHORN HEALTH INITIATIVE Forum Event 2017
10 20 30
0-15 16-25 25-37.5 37.5– 40 Over 50
How many hours a week on average do you normally practise? HAWTHORN HEALTH INITIATIVE Forum Event 2017
10 20 30
0– 5 6-10 11– 20 21– 30 40+
How many treatment sessions on average do you do in a week? HAWTHORN HEALTH INITIATIVE Forum Event 2017
86% 8% 4% 2%
How many new clients do you typically see in a week?
0– 3 4– 8 9– 15 HAWTHORN HEALTH INITIATIVE Forum Event 2017
43% 2% 17% 38%
If you have been practising more than three years, are you aware of a change in the number if clients who are approaching you? No - Remains the same Prefer not to answer Yes - Decreasing Yes - Increasing
HAWTHORN HEALTH INITIATIVE Forum Event 2017
45 20
14 9 20 1 6
1
Where do your client s normally hear of you from? (mult iple answers could be picked) Recommendation from current or past client / friends and family Recommendation from other practitioners Your Organisation or Association Lecturing / presentations
HAWTHORN HEALTH INITIATIVE Forum Event 2017
Recommended by family / friends 38 Recommended / referred by their doctor 10 They have a chronic illness that is not responding well to conventional medicine 29 To complement their conventional medical treatments 21 Dissatisfaction with conventional medicine / doctors 26 They are taking a greater responsibility for their own personal health needs 26 They are following natural lifestyle choices in their healthcare 21 They are following the latest health and fitness trends 1 They have seen marketing / adverts for a specific treatment 2 They have read about a specific treatment, you or your therapy 16 They are responding to the greater public awareness generally of the benefits of natural healthcare 9 Social media 5 Attended a talk or a lecture 7
Which of the following best describes why you believe your clients choose you?
HAWTHORN HEALTH INITIATIVE Forum Event 2017
45
10 20 30 40 50
Recommendation from current or past client / friends and family Recommendation from other practitioners Your Organisation or Association
14 2 2 1 6 9
Where do your clients normally hear of you from (multiple answers were allowed)
HAWTHORN HEALTH INITIATIVE Forum Event 2017
6% 75% 19% How often do you refer your clients to natural healthcare practitioners / fitness professionals? Never Someti mes Often
HAWTHORN HEALTH INITIATIVE Forum Event 2017
4% 83% 13% How often do you refer your clients to conventional medical practitioners?
Never Someti mes HAWTHORN HEALTH INITIATIVE Forum Event 2017
HAWTHORN HEALTH INITIATIVE Forum Event 2017
4% 17% 46% 33%
How often do you give general lifestyle advice?
Never Occasionally Throughout the therapeutic process With every client
31% 69%
Would you be interested in a website specifically for Natural Health Professionals that is a hub for sharing, including info on business and research into Natural Medicine, networking opportunities and events? No Yes
HAWTHORN HEALTH INITIATIVE Forum Event 2017
No 23% Yes 49% Unsure 28% Would you be open to involving your clients in a research project to gain greater understanding into the benefits of visiting a Health & Wellbeing practitioner?
No Yes Unsure HAWTHORN HEALTH INITIATIVE Forum Event 2017
HAWTHORN HEALTH INITIATIVE Forum Event 2017
Client/ patient health tracking and big data research
Motivation S elf-improvement Research
1st level of meaning: gratuitous movement data
2nd level of meaning: motivates self-improvement
3rd level of meaning: motivates better decisions about health at point of choice/ decision
Patient-centred, patient-owned (non-profit, cooperative structure)
S hould be empowering, motivating and increase engagement
Quick and simple
Broad scope
S hould not require specialist, high-cost equipment
Multiple systems of electronic data capture
Baseline and ongoing assessments
Characterisation of healthcare system
Cross-cultural / (multiple languages)
International scientific/ medical advisory panel
Adaptation of existing/ proven systems
Individual’s ‘ Healthcare S ystem’
interventions
self-care
Baseline assessment Follow-up/ Ongoing assessments Characterisation
elf-reported health status
F-12 (Physical and Mental Health Composite S cores, PCS & MCS )
epidemiological data sets to determine ‘ metabolic risk’ category
COMPOS ITE S CORE = HEALTH S TATUS = RES ILIENCE
Tracking screens (dev version)
Establishing big data capture for research and health transformation [1]
Agreement on approaches across a broad range of modalities
Cooperation with patients/ clients
Collaboration with international researchers/ institutions
Collaboration with associations and practitioners
Pre-trial/ pilot: Proof-of-concept
Establish health data cooperative(s)
Funding required for large-scale roll-out
Establishing big data capture for research and health transformation [2]
Electronic data capture e.g. MIDATA, Filemaker (re Dr Peter Davies)
Analysis and communication of findings – via scientific collaborators/ multi-institutions (e.g. UK, NL, US A, Autralia, China? )
Key Opinion Leaders (medical/ scientific/ political)
Celebrity endorsement
Proj ect should sit firmly within LOHAS (Lifestyles of Health and S ustainability) framework
Do we need new terminology? e.g. NALS H, Hawthorn… ? ? ?
A
1000 fully compliant subj ects (minimum) over 12 months
Open forum/ discussion between practitioners and associations
Campaigns / advocacy
The power of story: testimonials
PR
Professionalisation
Engagement with the mainstream www.healthtalk.org Database of Individual Patient Experiences www.dipexinternational.org
@ anhcampaign ANHInternational
Email: info@ anhinternational.org Tel: 01306 646 600
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