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JuicyGeniuses JuicyGeniuses @JuicyGeniuses JuicyGeniuses.com

4 Steps To Building

& Leveraging Your

Online Community

To Make moola.

The Juicy Geniuses

The myths of

ONLINE

MARKETING

Having an online biz means you only do business online.

You have to be super

tech savvy to build

an online community.

To make money

• nline you need to be

sneaky or inauthentic.

You don’t need to know marketing basics to be successful online.

Building an online business is expensive and time-consuming.

IDENTIFY

YOUR

PURPOSEFUL

message.

2. 3. 4.

purposeful message.

• 3. vision
• 2. strengths
• 1. passions

why?

Committed authentic Productive focused Memorable

what’s your purposeful message?

IDENTIFY

YOUR

PURPOSEFUL

message.

3. 4.

FIND YOUR

BIG

idea.

usp

market

what’s your

market/niche?

3 Ways T

• Narrow A Niche
• 1. T

ype of Product (i.e. yoga classes)

• 2. Benefit (i.e yoga for flexibility)
• 3. Audience (i.e. yoga for seniors)

Narrowed Y

• ga Niche = Flexibility Y
• ga Classes For Seniors

usp brand

customer

market

who’ s your

ideal customer?

Find Y

• ur Customer Avatar
• Likes
• Dislikes
• Demographics
• Psychographics
• Fears
• Interests
• Wants
• Needs

brand

brand

customer

usp

brand

market

what sets

you apart?

Ways T

• Differentiate
• Unique Product
• T

echnology or Feature

• Benefit

customer

usp

brand

market

how do you

want to be

identified?

Y

• ur Brand Identity
• Logo
• Website Feel
• Colors
• Phraseology
• T

agline

• Story

customer

usp

brand

market

business your = BLUEPRINT

IDENTIFY

YOUR

PURPOSEFUL

message.

4.

FIND YOUR

BIG

idea.

GET YOUR

MESSAGE

OUT TO THE

RIGHT

people.

engage

build

grow

• 1. build your platform.
• Branded domain
• Website & hosting
• Optimized site map & page elements
• Powerful theme/design
• Marketing copy & call to action
• Back-end tools & systems
• Integrated social media profiles

• 2. grow your tribe.
• Email marketing techniques
• JV/affiliate strategies
• Free traffic sources (Amazon, Kindle, iT

unes)

• Simple blogging and Y
• uT

ube SEO tactics

• Integration marketing & guest blogging

• 3. engage your peeps.
• Social media campaigns
• Blogging schedule and structure
• Relationship marketing strategies
• Consistent content creation & syndication
• Interactivity and engagement

IDENTIFY

YOUR

PURPOSEFUL

message.

LEVERAGE

COMMUNITY

TO MAKE

money.

YOUR

GET YOUR

MESSAGE

OUT TO THE

RIGHT

people.

FIND YOUR

BIG

idea.

$$$

DEFINE

YOUR

MO

DEVELOP

PRODUCT

ST ACK

AUTOMA TE

ORGANIZE

OUTSOURCE

3

2 1

DEFINE

YOUR

MO

AUTOMA TE

ORGANIZE

OUTSOURCE

• webinars
• teleseminars
• blogging
• interviews
• emails/newsletters
• podcasts
• videos

AUTOMA TE

ORGANIZE

OUTSOURCE

• e-books
• books
• audio programs
• video courses
• online memberships
• coaching
• live events
• private masterminds

DEVELOP

PRODUCT

ST ACK

AUTOMA TE

ORGANIZE

OUTSOURCE

• email funnels
• evergreen promotions
• ongoing JV partnerships
• team structure
• task schedule
• outsourcing
• revenue on auto-pilot

AUTOMA TE

ORGANIZE

OUTSOURCE

LEVERAGE

COMMUNITY

TO MAKE

money.

YOUR

GET YOUR

MESSAGE

OUT TO THE

RIGHT

people.

FIND YOUR

BIG

idea.

IDENTIFY

YOUR

PURPOSEFUL

message.

THE GENIUS LEAGUE

12 WEEK ONLINE COACHING PROGRAM For more info, email: info@juicygeniuses.com

• 12 LIVE Online Group Training Sessions
• Weekly assignments and how-to guides
• Guidance on top industry services & resources
• 12 interactive Q&A calls
• Weekly Biz Spotlight
• Access to Private Genius League community
• VIP ticket price for all future Masterminds & Events
• 90 Day Accountability Program
• Satisfaction Guarantee

included:

• Identify your purposeful message.
• Find your BIG money-making biz idea and

establish a strong and memorable brand.

• Have your very own online community and
• ptimized website.
• Know the exact tools and back-end systems

you need to streamline your business.

In 12 weeks:

• Have the strategies we use for building and

growing our online community.

• Receive access to the proven resources and
• nline services that we use to effectively run
• ur business.
• Know how to start building your product

stack & how to price your products so you can leverage your community to make money.

In 12 weeks:

• Books We Recommend:
• Breakthrough Advertising–Eugene Schwartz
• Flow–Mihaly Csikszentmihalyi
• Influence–Robert Cialdini
• The Culture Code–Clotaire Rapaille
• Tribes–Seth Godin
• The Millionaire Messenger–Brendon Burchard

Resources:

• Websites for Outsourcing:
• www.elance.com (outsourced work)
• www.odesk.com (outsourced work)
• www.freelance.com (outsourced work)
• www.fivrr.com (simple tasks for $5)
• www.themeforest.com (theme library)
• www.elegantthemes.com (theme library)
• www.mailchimp.com (email software)

Resources:

JuicyGeniuses JuicyGeniuses @JuicyGeniuses JuicyGeniuses.com