BACKGROUND // HILLSIDE IS A BRAND THAT FOCUSES ON THE OUTDOORS AND - PowerPoint PPT Presentation

BACKGROUND // HILLSIDE IS A BRAND THAT FOCUSES ON THE OUTDOORS AND SPECIFICALLY IN THE FIELD OF CAMPING FISHING AND HIKING. HILLSIDE ALSO CONSIDERS THE BRAND AS A WAY TO VOICE ENVIRONMENRAL ISSUES. DESIGN ISSUE // - DESIGNING A BRAND THAT CREATES BRAND LOYALTY DUE TO SUSTAINABLE PRACTICE / HOW TO REDUCE IMPACT OF CLOTHING ON THE ENVIRONMENT. RESEARCH Q // - HOW BRAND LOYALTY AND SUSTAINABLE PRACTICE CORRELATE PROPOSITION // - CREATING A BRANDING SYSTEM, AN ITEM OF CLOTHING AND INTERFACE DESIGN

RESEARCH JOURNAL // ARTICLE - ‘MEASURING YOUNG CONSUMERS’ SUSTAINABLE CONSUMPTION BEHAVIOUR’ - WERE SUSTAINABLY CONCIOUS - MONEY WAS A FACTOR FOR THE TRADE OFF BETWEEN SUSTAIBILE AND NON SUSTAINABLE. KEY TAKEOUTS // - CONSUMERS LOOKED FOR SUSTAINABLE OPTIONS AS LONG AS THEY WERENT TOO EXPENSIVE - NEED TO COMUNICATE SUSTAINABILITY BUT NOT COMPROMISE QUALITY - THE STUDY REVEALED THAT YOUNGER CONSUMERS REGARED SUSTAINABLE ORGANISATIONS HIGHLY. VISUAL RESEARCH // - MOOD BOARD - COMPETITIVE BRANDING SET

DESIGN CONTEXT BRIEF // - DESIGN A BRANDING SYSTEM FOR THE IDENTITY OF HILLSIDE - DESIGN AN ITEM OF CLOTHING - DESIGN A WEBSITE WEHERE IT ENGAGES THE USER AND PROVIDES A PLACE FOR THE CONSUMER TO BUY GOODS - MAIN CONSTRAINT TRANSLATE THE BRAND VALUES INTO THE DESIGNS - ENVRIONMENT - COMMUNITY - ADVENTURE METHODS // - METHODS OF DESIGN: CREATIVE SUITE, ILLUSTRATION, PHOTOGRAPHY AUDIENCE // - YOUNG PEOPLE WHO ENJOY CAMING FISHING HIKING AND THE OUTDOORS

DESIGN FORM MEDIUM // - DESIGN A BRANDING SYSTEM FOR THE IDENTITY OF HILLSIDE WILL USE MEDUIMS: -ILLUSTRATOR / ADOBE SUITE -ILLUSTRATION -PAINTING -PHOTOGRAPHY ARTEFACT // - BRANDING SYSTEM // WILL HAVE A BRANDING GUIDE AND HAVE PRIBTS AND COLLATERAL TO DEMONSTATE THE BRAND IN CONTEXT. - CLOTHING ITEM // WILL BE DESIGNED AND PUT INTO PRINTS OR DESINED AND PHYSICALLY CREATED. - WEBSITE // WILL BE PRESENTED IN A FILE AND INTO PRINTS TO REPRESENT THE DIFFERENT ASPECTS OF THE INTERFACE DESIGN

EARLY STAGES

TIMELINE WEEKS // OBJECTIVES 1. BRIEF 2. RESEARCH 3. PROPOSAL 4. PRESENTATION 5. DESIGNING CONCEPTS 6.DESIGNING CONCEPTS 7.REFINEMENT 8.REFINEMNET 9.OPTIONS FOR PRESENTATION 10.MAJOR CONSULTATION 11.REFINEMENT OF CONEPTS 12.SEND FILES ETC 13.COLLATERAL 14.COLLATE FILES 15.PRESENT WORK

GRAD SHOW PRESENTATION METHODS // -BRANDING GUIDE BOOK -BRANDING COLLATERAL MATERIAL -RANDING PRINTS -ITEM OF CLOTHING -PRINTS OF THE INTERFACE DESIGN -IF POSSIBLE A MONITOR DISPLAYING THE WEBSITE