BACKGROUND // HILLSIDE IS A BRAND THAT FOCUSES ON THE OUTDOORS AND - - PowerPoint PPT Presentation

BACKGROUND //

HILLSIDE IS A BRAND THAT FOCUSES ON THE OUTDOORS AND SPECIFICALLY IN THE FIELD OF CAMPING FISHING AND HIKING. HILLSIDE ALSO CONSIDERS THE BRAND AS A WAY TO VOICE ENVIRONMENRAL ISSUES.

DESIGN ISSUE //

• DESIGNING A BRAND THAT CREATES BRAND

LOYALTY DUE TO SUSTAINABLE PRACTICE / HOW TO REDUCE IMPACT OF CLOTHING ON THE ENVIRONMENT.

RESEARCH Q //

• HOW BRAND LOYALTY AND SUSTAINABLE

PRACTICE CORRELATE

PROPOSITION //

• CREATING A BRANDING SYSTEM, AN ITEM OF

CLOTHING AND INTERFACE DESIGN

RESEARCH

JOURNAL // ARTICLE

• ‘MEASURING YOUNG CONSUMERS’

SUSTAINABLE CONSUMPTION BEHAVIOUR’

• WERE SUSTAINABLY CONCIOUS
• MONEY WAS A FACTOR FOR THE TRADE OFF

BETWEEN SUSTAIBILE AND NON SUSTAINABLE.

KEY TAKEOUTS //

• CONSUMERS LOOKED FOR SUSTAINABLE

OPTIONS AS LONG AS THEY WERENT TOO EXPENSIVE

• NEED TO COMUNICATE SUSTAINABILITY BUT

NOT COMPROMISE QUALITY

• THE STUDY REVEALED THAT YOUNGER

CONSUMERS REGARED SUSTAINABLE ORGANISATIONS HIGHLY.

VISUAL RESEARCH //

• MOOD BOARD
• COMPETITIVE BRANDING SET

DESIGN CONTEXT

BRIEF //

• DESIGN A BRANDING SYSTEM FOR THE

IDENTITY OF HILLSIDE

• DESIGN AN ITEM OF CLOTHING
• DESIGN A WEBSITE WEHERE IT ENGAGES

THE USER AND PROVIDES A PLACE FOR THE CONSUMER TO BUY GOODS

• MAIN CONSTRAINT TRANSLATE THE BRAND

VALUES INTO THE DESIGNS

• ENVRIONMENT
• COMMUNITY
• ADVENTURE

METHODS //

• METHODS OF DESIGN: CREATIVE SUITE,

ILLUSTRATION, PHOTOGRAPHY

AUDIENCE //

• YOUNG PEOPLE WHO ENJOY CAMING FISHING

HIKING AND THE OUTDOORS

DESIGN FORM

MEDIUM //

• DESIGN A BRANDING SYSTEM FOR THE

IDENTITY OF HILLSIDE WILL USE MEDUIMS:

• ILLUSTRATOR / ADOBE SUITE
• ILLUSTRATION
• PAINTING
• PHOTOGRAPHY

ARTEFACT //

• BRANDING SYSTEM // WILL HAVE A BRANDING

GUIDE AND HAVE PRIBTS AND COLLATERAL TO DEMONSTATE THE BRAND IN CONTEXT.

• CLOTHING ITEM // WILL BE DESIGNED

AND PUT INTO PRINTS OR DESINED AND PHYSICALLY CREATED.

• WEBSITE // WILL BE PRESENTED IN A

FILE AND INTO PRINTS TO REPRESENT THE DIFFERENT ASPECTS OF THE INTERFACE DESIGN

EARLY STAGES

TIMELINE

WEEKS // OBJECTIVES

• 1. BRIEF
• 2. RESEARCH
• 3. PROPOSAL
• 4. PRESENTATION
• 5. DESIGNING CONCEPTS

6.DESIGNING CONCEPTS 7.REFINEMENT 8.REFINEMNET 9.OPTIONS FOR PRESENTATION 10.MAJOR CONSULTATION 11.REFINEMENT OF CONEPTS 12.SEND FILES ETC 13.COLLATERAL 14.COLLATE FILES 15.PRESENT WORK

GRAD SHOW

PRESENTATION METHODS //

• BRANDING GUIDE BOOK
• BRANDING COLLATERAL MATERIAL
• RANDING PRINTS
• ITEM OF CLOTHING
• PRINTS OF THE INTERFACE DESIGN
• IF POSSIBLE A MONITOR

DISPLAYING THE WEBSITE