B O L O G N A PASTA R I A BY A ASHLEY EY GOSIEN IENGFIA IAO In partnership with RESURGENT CORPORATION
EXECUTIVE SUMMARY Ashley Gosiengfiao is a cosplayer, recording artist, and endorser/model partnering with Resurgent Corporation to give you Bologna Pastaria. Want to satisfy your Italian cravings without breaking the bank? Bologna Pastaria’s the perfect partner for you, priced at a very affordable price that doesn’t sacrifice the quality of its ingredients. Enjot the authentic taste of Italy with classic red and white sauce pasta here at Bologna’s Pastaria.
VALUE PROPOSITION • Specializes in spaghetti. • Franchise can be located virtually anywhere • Popular product for all market segments • Affordable business ownership • Strong business, PR & marketing support
DESIGN INSPIRATION
CART DESIGN DISCLAIMER: This is an artist’s rendering based on current development concepts, which are subject to change without notice. No guarantee is made that the product or facilities depicted will be built, or if built, be of the same type, size, dimensions, or nature
LICENSE PACKAGE • Brand Value • Marketing and PR • Brand License Kit • Franchise Kit
FRANCHISE PACKAGE Use of Trade Name and Logo Initial Equipment Cart (2 sqm.) ₱ 49,999 Initial Inventory Celebrity Factor PR & Marketing Kit Business & Training Kit Notarized Franchise Agreement After Sales Report
MARKETING PLAN Bol olog ogna Pastari ria will be introduced using an extensive advertising with a logo to promote public identification and brand recognition. Online marketing through effective website strategy will also be used to build and promote the brand, as more and more clients are engaging online. Additionally, Bologna na Pasta tari ria will send out informational newsletters to the target market and interested parties.
PUBLIC RELATIONS PLAN To gain better reach and engagement, Bol olog ogna Pastari ria will produce press releases for the local and international market and conduct video shoots to promote the brand. Several celebrities would also be featured to help the brand gain more followers on social media platforms.
PRODUCTS Classic Classic Spaghetti Carbonara
CART ROI Disclaimer: The above prices are as of December 14, 2018 and may vary in the future due to change of circumstances and assumptions.
LICENSING REQUIREMENTS L E T T E R R E S E R V A T I O N L I C E N S E E F I N A N C I A L O F I N T E N T O F A G R E E M E N T I N F O R M A T I O N S T A T E M E N T S S H E E T
LICENSING PROCESS FLOW 1 2 3 INFORMAL INTERVIEW WITH SUBMISSION OF SETTLEMENT OF LICENSING REVOLUTION MANAGEMENT REQUIREMENTS PACKAGE AND EVALUATION OF REQUIREMENTS 5 4 SALES AND OPERATION DRAFTING AND SIGNING OF ORIENTATION AND AFTER-SALES LICENSING AGREEMENT* SUPPORT *Government-mandated requirements should be processed by the client thirty to ninety days from the signing of the Licensing Agreement
THANK YOU! F O L L O W U S O N S O C I A L M E D I A @resurgentcorporation C O N T A C T U S inquiries@resurgentcorporation.com
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