Audit Update Circulation 2 0 1 9 CVC James I. McLaughlin passed - - PDF document

audit update circulation 2 0 1 9 cvc james i mclaughlin
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Audit Update Circulation 2 0 1 9 CVC James I. McLaughlin passed - - PDF document

Audit Update Circulation 2 0 1 9 CVC James I. McLaughlin passed away Wednesday, July 4, 2018 at the age of 87. He and his wife were owners of the Flashes Shopper's Guide & News from 1955 to 1990. The following are Jims thoughts when


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2 0 1 9 CVC Circulation Audit Update

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James I. McLaughlin passed away Wednesday, July 4, 2018 at the age of

  • 87. He and his wife were owners of

the Flashes Shopper's Guide & News from 1955 to 1990.

The following are Jim’s thoughts when he spoke at the NAAP Convention as President in Des Moines, Iowa in 1968, at the age of 38:

“We have many challenges to face both now and in the years to come. The No. 1 challenge, in my opinion, is

  • APATHY. When we lick this fellow –

the rest will come easier. Please note I said easier, I did not say easy! Permit me to remind us all that anything really worthwhile simply does not come easy.”

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FCPNY Readership

76.70% 75.50% 75.80% 76.90% 75.80% 76.40% 75.70% 74.50% 75.00% 75.50% 76.00% 76.50% 77.00% 77.50% 2005 2007 2009 2011 2013 2015 2017

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FCPNY Purchase I nfluence

78.20% 81.80% 79.10% 78.90% 76.30% 74.60% 72.80% 68.00% 70.00% 72.00% 74.00% 76.00% 78.00% 80.00% 82.00% 84.00% 2005 2007 2009 2011 2013 2015 2017

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FCPNY Retention

Since 2 0 0 5 the percentage of readers keeping the publication in their hom e 5 -6 days,

  • r one w eek or m ore has declined by 1 5 % .

38.00% 30.00% 29.00% 27.00% 24.00% 21.00% 22.00% 23.00% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 2003 2005 2007 2009 2011 2013 2015 2017

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0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 Category 1 Category 2 Category 3 Category 4 Series 1 Series 2 Series 3

FCPNY Age Dem ographics 2 5 -5 4

68.00% 66.00% 66.00% 62.00% 58.00% 53.00% 56.00% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 2005 2007 2009 2011 2013 2015 2017

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0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 Category 1 Category 2 Category 3 Category 4 Series 1 Series 2 Series 3

FCPNY Household I ncom e Dem ographics $ 1 0 0 ,0 0 0 +

12.00% 12.00% 13.00% 16.00% 19.00% 25.00% 30.00% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 2005 2007 2009 2011 2013 2015 2017

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37.00% 32.00% 26.00% 22.00% 18.00% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 2004 2008 2012 2016 2018

CPM readers who subscribe to a daily newspaper

Best Practice

2019 CVC Regional & National Advertisers Share Group

Open to publishers, senior sales managers & national sales reps Share successes, challenges, contact information & strategies Share group webinars & conference calls Special access to CVC approved vendors & board members ZIP code comparison evaluation

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2,383,019 Total Audience 59.5% of audience from print

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Best Practice Teasers

41 Retail & Service Categories 41 Flyers # of Purchases Total $$$ Spent Three Per Day / Per Sales Rep Personal Follow-up Two Days Later Double Digit Revenue Growth

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CVC Online Readership Studies

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You may run up to two surveys a year at no cost. Your reporting must be current. www.research.net/r/cvc2016 All costs are included as part of your FCPNY sponsored audit. You may add two additional local questions for no charge. More questions can be added for $30 per question. Some publications choose to hold a drawing for cash or gift certificates. Run House Ads Attach a link to the study on your website. Promote the study on social media Email newsletters & blasts Weeklies - two to four weeks of ads are usually needed. Monthlies - two issues are typically needed.