Audit Update Circulation 2 0 1 9 CVC James I. McLaughlin passed - PDF document

Audit Update Circulation 2 0 1 9 CVC

James I. McLaughlin passed away Wednesday, July 4, 2018 at the age of 87. He and his wife were owners of the Flashes Shopper's Guide & News from 1955 to 1990. The following are Jim’s thoughts when he spoke at the NAAP Convention as President in Des Moines, Iowa in 1968, at the age of 38: “We have many challenges to face both now and in the years to come. The No. 1 challenge, in my opinion, is APATHY. When we lick this fellow – the rest will come easier. Please note I said easier, I did not say easy! Permit me to remind us all that anything really worthwhile simply does not come easy.”

FCPNY Readership 77.50% 76.90% 77.00% 76.70% 76.40% 76.50% 76.00% 75.80% 75.80% 75.70% 75.50% 75.50% 75.00% 74.50% 2005 2007 2009 2011 2013 2015 2017

FCPNY Purchase I nfluence 84.00% 81.80% 82.00% 80.00% 79.10% 78.90% 78.20% 78.00% 76.30% 76.00% 74.60% 74.00% 72.80% 72.00% 70.00% 68.00% 2005 2007 2009 2011 2013 2015 2017

FCPNY Retention Since 2 0 0 5 the percentage of readers keeping the publication in their hom e 5 -6 days, or one w eek or m ore has declined by 1 5 % . 38.00% 40.00% 35.00% 30.00% 29.00% 30.00% 27.00% 24.00% 23.00% 25.00% 22.00% 21.00% 20.00% 15.00% 10.00% 5.00% 0.00% 2003 2005 2007 2009 2011 2013 2015 2017

FCPNY Age Dem ographics 2 5 -5 4 5 4.5 80.00% 4 68.00% 66.00% 66.00% 70.00% 62.00% 3.5 58.00% 56.00% 60.00% 53.00% 3 Series 1 50.00% 40.00% 2.5 Series 2 30.00% 2 Series 3 20.00% 1.5 10.00% 1 0.00% 2005 2007 2009 2011 2013 2015 2017 0.5 0 Category 1 Category 2 Category 3 Category 4

FCPNY Household I ncom e Dem ographics $ 1 0 0 ,0 0 0 + 5 4.5 35.00% 4 30.00% 30.00% 3.5 25.00% 25.00% 3 Series 1 19.00% 20.00% 2.5 16.00% Series 2 15.00% 13.00% 12.00% 12.00% 2 Series 3 10.00% 1.5 5.00% 1 0.00% 2005 2007 2009 2011 2013 2015 2017 0.5 0 Category 1 Category 2 Category 3 Category 4

Best Practice CPM readers who subscribe to a daily newspaper 2019 CVC Regional & National Advertisers Share Group 40.00% 37.00% 35.00% 32.00% 30.00% Open to publishers, senior sales 26.00% 25.00% managers & national sales reps 22.00% 18.00% 20.00% Share successes, challenges, contact 15.00% information & strategies 10.00% Share group webinars & conference 5.00% 0 0 0 calls 0.00% 2004 2008 2012 2016 2018 Special access to CVC approved vendors & board members ZIP code comparison evaluation

2,383,019 Total Audience 59.5% of audience from print

Best Practice Teasers 41 Retail & Service Categories 41 Flyers # of Purchases Total $$$ Spent Three Per Day / Per Sales Rep Personal Follow-up Two Days Later Double Digit Revenue Growth

CVC Online Readership Studies

You may run up to two surveys a year at no cost. Your reporting must be current. www.research.net/r/cvc2016 All costs are included as part of your FCPNY sponsored audit. You may add two additional local questions for no charge. More questions can be added for $30 per question. Some publications choose to hold a drawing for cash or gift certificates. Run House Ads Attach a link to the study on your website. Promote the study on social media Email newsletters & blasts Weeklies - two to four weeks of ads are usually needed. Monthlies - two issues are typically needed.