ARTISTS SUNDAY Helping Individual Creative Artists Sell More Art A - - PowerPoint PPT Presentation

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ARTISTS SUNDAY Helping Individual Creative Artists Sell More Art A - - PowerPoint PPT Presentation

ARTISTS SUNDAY Helping Individual Creative Artists Sell More Art A national shopping day, the first Sunday after Thanksgiving. November 29, 2020 ArtistsSunday.com Artists Sunday and Art Sunday are trademarks of Artists Sunday Artists


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SLIDE 1

ARTISTS SUNDAY™

Helping Individual Creative Artists Sell More Art A national shopping day, the first Sunday after Thanksgiving. November 29, 2020 ArtistsSunday.com

Artists Sunday and Art Sunday are trademarks of Artists Sunday

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SLIDE 2
  • Artists Sunday takes place during the

largest shopping weekend of the year.

  • Black Friday and Small Business

Saturday, the day before Cyber Monday, Saturday, the day before Cyber Monday,

  • ver the Thanksgiving weekend.

Artists Sunday and Art Sunday are trademarks of Artists Sunday

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SLIDE 3

THE MARKET

  • Artists Sunday targets a segment in the

holiday retail and ecommerce industry.

  • 2019 sales reached $68.9 billion over 4

day weekend Source: Consumer Growth Partners

Friday, May 15, 2020 Sign up online at www.ArtistsSunday.com or call Christopher Sherman at 512-993-4942 or email Chris@ArtistsSunday.com

Source: Adobe Analytics

day weekend Source: Consumer Growth Partners

  • Thanksgiving, Black Friday, Small

Business Saturday, and Sunday.

  • Cyber Monday’s online spending

alone reached a record $9.4 billion.

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SLIDE 4

OUR PURPOSE

  • Consumers are inundated with shopping

messages from large retailers

  • Art and craft sales cross the country are

fragmented down to the individual level fragmented down to the individual level

  • Individual artists can struggle to make sales
  • Local communities help support
  • But there is no unified voice
  • Limited Consumer Awareness of Artists

Friday, May 15, 2020 Sign up online at www.ArtistsSunday.com or call Christopher Sherman at 512-993-4942 or email Chris@ArtistsSunday.com

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SLIDE 5

CONSUMER AWARENESS

A unified national messaging effort:

  • National media
  • Local media
  • Social media
  • Local / National non-profit art communities
  • Municipalities
  • Corporate sponsors
  • Individual artists

Friday, May 15, 2020 Sign up online at www.ArtistsSunday.com or call Christopher Sherman at 512-993-4942 or email Chris@ArtistsSunday.com

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SLIDE 6

A NATIONAL CAMPAIGN

Encouraging shoppers to:

  • Purchase from artists and craftsmen
  • Give unique, original:

handcrafted items

  • Give unique, original:
  • handcrafted items
  • and/or artistic experiences
  • Not just manufactured and

prepackaged goods

  • Celebrate the arts this holiday season

Friday, May 15, 2020 Sign up online at www.ArtistsSunday.com or call Christopher Sherman at 512-993-4942 or email Chris@ArtistsSunday.com

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SLIDE 7

A UNIFIED MESSAGE

  • Artists Sunday is a unified rallying cry
  • A national movement & marketing message
  • Uniting individual artists and communities
  • Uniting individual artists and communities

across the country in a singular effort

  • A strong, vocal voice of 1,000’s across the

country

  • All promoting the giving of artist-created gifts

during the busiest shopping weekend of the year.

Friday, May 15, 2020 Sign up online at www.ArtistsSunday.com or call Christopher Sherman at 512-993-4942 or email Chris@ArtistsSunday.com

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SLIDE 8

CONSUMER SALES

  • Shopping for artistic gifts for the holidays

can be more

  • Personal
  • Fun
  • Fun
  • Inspirational
  • When consumers focus on individual,

creative artists that resonate with themselves, family, and friends.

Friday, May 15, 2020 Sign up online at www.ArtistsSunday.com or call Christopher Sherman at 512-993-4942 or email Chris@ArtistsSunday.com

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SLIDE 9

OUR APPROACH

  • Artists
  • Art Communities
  • Art Communities
  • Media
  • Sponsors

Friday, May 15, 2020 Sign up online at www.ArtistsSunday.com or call Christopher Sherman at 512-993-4942 or email Chris@ArtistsSunday.com

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SLIDE 10

FOR ARTISTS

  • Original, physical works of art: painting,

sketching, photography, sculpture, music, Individual artisans and craftsman creating: sketching, photography, sculpture, music, glass, wood working, jewelry, clothing and much more….

  • Experiential arts: dance, music, theater,

and more….

Friday, May 15, 2020 Sign up online at www.ArtistsSunday.com or call Christopher Sherman at 512-993-4942 or email Chris@ArtistsSunday.com

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SLIDE 11

FOR ARTISTS

  • Help Artists Sell More Art
  • Raise awareness of artists
  • Artists receive a free
  • Artists receive a free

marketing toolkit to help them connect with consumers and the media

  • We amplify artists’ message

Friday, May 15, 2020 Sign up online at www.ArtistsSunday.com or call Christopher Sherman at 512-993-4942 or email Chris@ArtistsSunday.com

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FOR ART COMMUNITIES

  • Non-Profits supporting the arts:

Artists groups, art councils, churches, chambers of commerce, and many others chambers of commerce, and many others

  • Municipalities:

Cities, towns and communities with a focus

  • n artists and art

Friday, May 15, 2020 Sign up online at www.ArtistsSunday.com or call Christopher Sherman at 512-993-4942 or email Chris@ArtistsSunday.com

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FOR ART COMMUNITIES

  • Our mission is theirs: increased sales from,

and recognition of, their artists

  • Free license to use the Artist Sunday,

trademark, brand and materials

  • Free license to use the Artist Sunday,

trademark, brand and materials

  • In exchange for promoting Artist Sunday to

their artists, media and consumers

  • per their normal outreach

Friday, May 15, 2020 Sign up online at www.ArtistsSunday.com or call Christopher Sherman at 512-993-4942 or email Chris@ArtistsSunday.com

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SLIDE 14

MEDIA

  • We create clear, consistent messaging
  • Promote this to the media

Broad media coverage of our campaign

  • Promote this to the media
  • Share with our partners to also promote
  • 1000’s of organizations/artists all promoting
  • Social media promotions
  • Sponsor promotional support

Friday, May 15, 2020 Sign up online at www.ArtistsSunday.com or call Christopher Sherman at 512-993-4942 or email Chris@ArtistsSunday.com

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SLIDE 15

An innovative campaign that resonates with the media and consumers, go viral, and become self-perpetuating become self-perpetuating

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SPONSORS

  • International companies
  • Smaller commercial companies

Funded through the support of our sponsors

  • Tiered Approach
  • Top tier “presenting sponsor” includes financial

commitment and marketing support

  • Commercial companies: provided a license to

use our trademark to aid their sales

Friday, May 15, 2020 Sign up online at www.ArtistsSunday.com or call Christopher Sherman at 512-993-4942 or email Chris@ArtistsSunday.com

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Artists Sunday mission

Enabling Individual Creative Artists to Sell More Art Artists to Sell More Art

Artists Sunday and Art Sunday are trademarks of Artists Sunday

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STATISTICS

  • Almost 60% of visual artists make less

than $30,000 per year. Creative Independent

2018 2018

  • 47% say their art accounted for less

than 25% of their income. Artfinder 2017

Friday, May 15, 2020 Sign up online at www.ArtistsSunday.com or call Christopher Sherman at 512-993-4942 or email Chris@ArtistsSunday.com

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  • Gives them the wherewithal and incentive

to continue to develop their talent

Investing in Artists…

to continue to develop their talent

  • Contributes to the local economy, from

supplies to groceries to paying taxes

Friday, May 15, 2020 Sign up online at www.ArtistsSunday.com or call Christopher Sherman at 512-993-4942 or email Chris@ArtistsSunday.com

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2020 GOALS

  • 1000s of artists participating
  • 100s art communities participating
  • Primary, supporting sponsors signed
  • Primary, supporting sponsors signed
  • Millions of media impressions
  • More art sold across the nation
  • A new holiday movement
  • More artists fed and happy

Friday, May 15, 2020 Sign up online at www.ArtistsSunday.com or call Christopher Sherman at 512-993-4942 or email Chris@ArtistsSunday.com

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2021 AND BEYOND

  • More art sold year round, not just

the holiday shopping season

  • Repeat business for artists
  • Repeat business for artists
  • Increased custom artwork and

commissions

Friday, May 15, 2020 Sign up online at www.ArtistsSunday.com or call Christopher Sherman at 512-993-4942 or email Chris@ArtistsSunday.com

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SLIDE 22

Sign up online at www.ArtistsSunday.com

Questions: call Christopher Sherman Questions: call Christopher Sherman at 512-993-4942 or email Chris@ArtistsSunday.com