BRAZIL Who is Mrcio Cots? Lawyer specializing in Cyberlaw - - PowerPoint PPT Presentation

BRAZIL ¡

DIGITAL OPPORTUNITIES IN ¡

Who is Márcio Cots?

• Lawyer specializing in Cyberlaw
• Partner at COTS Advogados,

a São Paulo based law firm that provides

advice for e-commerce, startups and IT companies

• Holds various qualifications including:

Leadership in Corporate Counsel Program and

Cyberlaw Program from Harvard University

Why Brazil?

205 Million

POPULATION ¡

ECONOMY IN THE WORLD

LARGEST

6

TH

38.8 Million

SMARTPHONE USERS ¡ 6th HIGHEST WORLDWIDE ¡ INTERNET USERS ¡

105 Million

What are Brazilians doing online?

89 Million facebook users Country with 2nd most YouTube users Country with 2nd most Google users 64% of internet users use twitter

What are the key opportunities within E-Commerce, Startups and IT Companies?

E-COMMERCE

2019

$40.8 Billion

2014

$17.8 Billion

B2C e-commerce sales in Brazil projected to increase!

Number of online buyers expected to increase

2019

61.8 Million

2014

33.5 Million

Seasonal e-commerce revenue 2014

Christmas

1.48

BILLION $

Seasonal e-commerce revenue 2014

Mothers Day

378

MILLION

$

Seasonal e-commerce revenue 2014

Black Friday

291

MILLION

$

Brazil leads the Latin America e-commerce market, which is the second fastest growing market in the world.

Internet Retailer ranked the top 500 web merchants in Latin America. 299/500 were based in Brazil

The most popular countries where Brazilians shop online:

• The United States
• China

Brazil has a lack of sophisticated products

The Brazilian-led Latin American market was the fastest growing foreign segment for Amazon

In 2013, Latin America outgrew Amazon's other ecommerce markets at a rate:

3.7 x Faster than Amazon in China 7 x Faster than Amazon in North America 8.3 x Faster than Amazon in Europe

HOW?

• Developing a Portuguese

page for its products and delivering direct to the consumer.

• Brazilians pay for

the taxes involved

Foreign companies are selling direct to Brazil from their home countries.

STARTUPS

Brazilian startup market growth

502 MILLION

$

revenue in 2012

35%

• f the population

are perceived as early adopters

• nce the services

are in place, they are widely used

• There is not as much competition in

comparison with other countries such as the United States or China.

• Fast growing middle class.

Startup market opportunities

• Brazilians are very trustful of foreigners

and willing to do business with them.

• Brazil has a lack of sophisticated applications.

US startups penetration in Brazil

45 million users 140,000 users 500,000 users

IT COMPANIES

Brazilian IT market revenue 5% Growth from 2014 2015 $165.5 Billion

Estimated

Brazilian IT market revenue

11.2 BILLION

$

2014 Software market

14 BILLION

$

2014 IT service market

US companies with franchises in Brazil

More things of note

• Brazil has many qualified professionals
• Dollar exchange rate: $3.89
• Lower taxes for Brazilian companies exporting services

How can we help your company?

How can we help your e-commerce sell direct to the Brazilian Market?

• Taxation
• Customs
• Consumer protection
• International contracts
• ABComm’s general consul

(Brazilian E-commerce Association)

How can we help you become a startup with presence in Brazil?

• Intellectual property
• Capital Venture
• Terms and Conditions
• International contracts
• Legal compliance
• Taxation ¡

How can we help you hire/sell IT products or services in Brazil ?

• Intellectual property
• IT Contracts
• International contracts
• Taxation
• Merger and acquisition (M&A)

Why COTS Advogados?

• COTS Attorneys-at-law is a law firm that has achieved a

prominent position in Cyberlaw, with focus in technology, innovation, e-commerce and data protection.

• The firm has high cross-border experience, with a network of

law firms working in collaboration, all around the world.

• The firm's partners have worked as legal managers in IT

companies , which is why the partners have an holistic point

• f view on the legal issues related to this industry.

We operate in 3 spheres:

• Advisory survey and risk prevention
• Litigation for responding to incidents
• Qualification of staff.

We emphasize all aspects of the law to new technological changes and their relationships, developing these activities with integrity, quality and professionalism with personalized and efficient service.

COTS Attorneys-at-Law not only offers services related to technology, innovation and cyber law. There is always the concern to fully meet its customers needs, which made it necessary to create specific departments to deal with issues involving more traditional areas of law, such as:

• International law
• Tax law
• Labor law
• Corporate law
• Business law
• Criminal law
• Administrative law.

Affiliations, publications & certifications

Member of ABComm Co-author of Marco Civil da Internet Certified by Harvard Developed content for e-commerce booklet

COTS Advogados in the media

• Valor Econômico Newspaper

“ONLINE BUSINESS REQUIRES EXTRA CARE” ¡

COTS Advogados in the media

OAB São Paulo

BRAZILIAN INTERNET BILL OF RIGHTS BOOK LAUNCH ¡

COTS Advogados in the media

• Valor Econômico Newspaper

“LAW FIRM WANT TO ACCEPT BITCOIN” ¡

COTS Advogados in the media

COTS ATTORNEY-IN- LAW FIRM & SEBRAE LAUNCH BOOKLET WITH LEGAL INFORMATION FOR ONLINE BUSINESS ¡

COTS Advogados in the media

• COTS News

“LEGAL ASPECTS OF CLOUD COMPUTING CONTRACTS” ¡

Any questions?