Brazil Brazil Brazil HDI Brazil FLO certified producers in - - PowerPoint PPT Presentation

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Brazil Brazil Brazil HDI Brazil FLO certified producers in - - PowerPoint PPT Presentation

Feb 13, 2023 265 likes •597 views

Brazil Brazil Brazil HDI Brazil FLO certified producers in Brazil - for export Category Groups Coffee 26 Fruit juices 10 Fresh fruits 12 Fruit pulp 2 Soy 1 Honey 2 Wine grapes 1 Status: oct. 2015 43 Brazil 1st FTT

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Brazil

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Brazil

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Brazil

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Brazil

HDI

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Brazil

FLO certified producers in Brazil

  • for export –

Category Groups Coffee 26 Fruit juices 10 Fresh fruits 12 Fruit pulp 2 Soy 1 Honey 2 Wine grapes 1

Status: oct. 2015

43

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Brazil

2008

Alfenas

Self declared No prove of any goals No continuation

2012 Poços de Caldas

1st FTT declared by NMO – compliant w/ all 5 goals + 1 extra goal Focus on FI label

2016 Rio de Janeiro

August – to be declared by NMO – compliant w/ all 5 goals + 2 extra goals Big tent approach Campaigns: 3 producer towns 1 state capital – Recife 3 universities start campaign

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Certification

National Brazilian System BY LAW ECOSOCIAL

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Poços de Caldas

5 goals + 1: Support locally sustainably produced products and groups

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Campaign in Poços de Caldas

 160 T inhabitants  Regional trade hub  Tourism city – thermal baths  3 universities  Sustainability NGO  Sebrae  Townhall lead campaign  Local business syndicats active  FLO certified coffee producers  Flo certified trader and processor w/own brand  Focus on FLO products

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Campaign in Poços de Caldas

 Volunteers > students as interns !

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Campaign in Poços de Caldas

 Media > local opinion leaders on facebook, etc.  2 local TV stations !  Radio stations  Mayor personally involved opening doors

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Brazil Rio de Janeiro

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Brazil Rio de Janeiro

 6 million inhabitants  Initial focus on 1 million  Cosmopolitan  Former capital of Brazil  Solidary economy  Organic and sustainable food

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Brazil Rio de Janeiro

 6 million inhabitants  Initial focus on 1 million  Cosmopolitan  5 standard goals  + 2 extra

  • Support local sustainable food production
  • Support insertion of products and services of businesses of solidary economy

and cooperatives

  • Support local alternative trade intiatives
  • Big tent
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Goal 1: Rio Fair Trade Town Committee and the Rio Mayor Declaration:

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Goal 3 + 4: 182 Selling Points in Town

Neighborhoods Retail Food service AP 2 + Center - 1.046.000 115 67

[1] Food service: bars, restaurants, coffee shops and similar

IV Botafogo V Copacabana VIII Tijuca Botafogo Copacabana Alto da Boa Vista Catete Leme Praça da Bandeira Cosme Velho VI Lagoa Tijuca Flamengo Gávea IX Vila Isabel Glória Ipanema Andaraí Humaitá Jardim Botânico Grajaú Laranjeiras Lagoa Maracanã Urca Leblon Vila Isabel São Conrado XXVII Rocinha + Centro Vidigal Rocinha

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Fairtrade Certified Products

Offered in the Brazilian market

  • Coffee
  • Brazilian Nuts
  • Honey
  • Juices
  • Açaí Jam
  • Chocolate (Zotter)
  • Ben & Jerry’s
  • Mongozo beer
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Poços de Caldas

Poços de Caldas

The first producer cooperative Fairtrade certified coffee

Developed to the Brazilian market

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www.riocomerciojusto.com.br

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Goal 5: Opinion Makers Support

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Goal 6: Support local sustainable food production

19 local markets for small producers: 2.5 million euros direct income generated for 200 rural families in 2015.

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Goal 7: Support local market access to solidarity economy businesses and cooperatives

Solidarity Economy Local Markets

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Goal 7: Support local market access to solidarity economy businesses and cooperatives

12 solidarity economy local markets in different areas of Rio, from low income communities to wealth neighborhoods. 500.000,00 euros direct income generated for more than 300 women from the favelas of Rio in 2015.

More than 1000 ! Favelas only in Rio

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Brazil

Goal 7: Support local market access to solidarity economy businesses and cooperatives

Solidarity Economy Local Markets

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Goal 7: Support local market access to solidarity economy businesses and cooperatives

Solidarity Economy Local Markets

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Rio Fair Trade Town Campaign Legacy of the Olympic Games

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Other goals

 3 big companies  30 companies or organizations  5 schools  3 universities  5 NGO’s

Target for declaration: August- during the olympics

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Challenge: develop production AND trade chain

P I L S + D R FC

Producers Processing Logistics Sales rep + distrib Retail Consumer

Sebrae

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Challenges and possible solutions

  • FT shops went bankrupt !!
  • Volunteers >> students as interns
  • Get into retail >> offer a CSR campaign
  • Tap into new consumer targets beyond

solidary economy >> sustainability and CSR

  • Develop whole chain
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Issues and suggestions FTT in Producer Countries

  • FTT – producer AND consumer towns !!
  • 5 goals are crucial to promote consumption
  • Twinning towns !!
  • Cooperation between towns South-South
  • Conference for the South ?
  • FT as regional economic development
  • Open platform for exchange of experiences in the

South – FTT and FTUniversities