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and How ow to b o build ild the e Sustainable Business In In a - - PowerPoint PPT Presentation

and How ow to b o build ild the e Sustainable Business In In a a re recent t maj ajor in inte ternati tional l su survey, 97% 7% of of SME bu business owners sa said id th they rel elied on word of f mouth /


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SLIDE 1

…and…

How

  • w to b
  • build

ild the e

“Sustainable Business”

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SLIDE 2

In In a a re recent t maj ajor in inte ternati tional l su survey, 97% 7% of

  • f SME bu

business

  • wners sa

said id th they rel elied on word of f

mouth / / ref referral marketing to

to gro row th their bu business, , bu but t on

  • nly

ly 4% 4% had a plan to achieve this… for for th the oth

  • ther 93%

3% of

  • f yo

you, , You’re in in th the ri right t plac lace! !

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SLIDE 3

We’re going to help you to to

Rel elease th the e Power of f your contact spheres & networking in SME Business…

an and understa tand what t it it tak takes to to be become a a Tr Trend Mas aste ter!

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SLIDE 4

A bit about us…

SME Online Technologist Pvt. Ltd. is more than a year old

  • rganization with SME exclusive professional team

exclusively working for SME Sector in the area of SME specific “strategic business advisory” to assist them in…

– Resources alignment for better cash flow management – Investor / Financer suitable balance sheet improvement – Identifying strategic business opportunity for inorganic growth – Income leakage via audit & surveillance mechanism – Cost control and expenditure benchmarking – Fund procurement by Debt (CC/OD/TL/MTL) & Private Equity (PE)

To know more CLICK here.. http://www.smetechnologist.com/ To download Service Profile CLICK here… http://www.smetechnologist.com/images/ Advisory%20Services%20Presentation.pdf (SME itself by definition of SME)

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SLIDE 5

A bit about me…

Leadership… Experienced Sales and Service Professional with FIFTEEN YEAR of impeccable & consistent track record of sales execution with people management. Having worked at almost all level of organization across the department and handled independently SALES, CREDIT, OPERATION, and HR.

  • Ex. Country Head of M/s INTEC CAPITAL LIMITED,

India's only SME dedicated NBFC had been in association since inception and rose the level of bringing strategic business thru 125 Location across country with team size

  • f

200 plus. An excellent people manager and a great motivational trainer, has great expertise in making and establishing process correction within and outside the organization. He is a Visiting Faculty at IMT – Nagpur for Specialized Subject .. Ajit Kumar

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SLIDE 6

Dear SMEs, If you are…

  • Struggling to improve your soft skills, productivity or employability?
  • Struggling to improve your life skills, or achieve your aspirations?
  • Struggling to improve your business skills, productivity or profitability?
  • Want to work for yourself, and live the life & lifestyle you want?
  • Struggling to raise the funding, start-up & growth capital you want or need?
  • Struggling to find the clarity, vision or purpose to drive your business forward?
  • Struggling to identify the ROI you, your investors or stakeholders require?
  • Struggling to improve your cash flow or work within existing budgets?
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SLIDE 7
  • r…

Struggling with your business networking & marketing communication?

  • r…

Struggling to identify, locate & secure a Joint Venture partner?

  • r…

Struggling to Grow Your Business? Want To Grow, Scale Or EXIT Your Business?

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SLIDE 8

Then we should immediately

Start networking Since…

“Networking is amongst most valuable way to expand our knowledge, learn from the success of others, attain new clients and tell others about your business. It also helps us in making business sustainable.” Networking is about making connections and building enduring, mutually beneficial relationships. It is a process to meet the “right” people to include in our network and expand our sphere

  • f influence.
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SLIDE 9

…Not only this,

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SLIDE 10

Networking & Relationships are the catalyst for success. People do business with those they like and trust. Serve as a resource, help others succeed. Networking provides the most productive, most proficient and most enduring tactic to build relationships. To succeed we all must continually connect with new people, cultivate emerging relationships and leverage your network. WHY NETWORK?

  • Learn dynamics within own & other industry
  • Establish our business contacts
  • Get “plugged in” to business community
  • Seek new business opportunities and open doors for alliance / JVs
  • Facilitate win-win relationships
  • Create, develop & nurture referral networks
  • Accelerate our professional development by exposure
  • Develop knowledge resources
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SLIDE 11

SME… Facts & Perspective

Small and medium enterprises (SMEs) play a significant role in the Indian

  • economy. They contribute at least 35% to exports, at least 40% to industrial

production, at least 12% of the gross domestic product (GDP) and provide employment to about 60 million skilled and unskilled workers across more than 26 million enterprises. The SME sector is likely to generate one million jobs every year and will play a crucial role in garnering demographic

  • dividends. The real unsung heroes of India Inc. are the millions of mom and

pop enterprises, which are silently making goods and providing services at competitive rates, creating additional jobs for millions of skilled and unskilled workers and facing the challenges of globalization. The SME sector has demonstrated true Indian entrepreneurship and some of the biggest names in India Inc. have their roots in the sector. The SME sector today is facing a set of challenges which it has not experienced in the past and which could impact its future growth and in turn affect the Indian economy. Few of the struggling facts earlier mentioned remains still unanswered.

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SLIDE 12

Few inherited challenges among SMEs

Stepping in of complacency…

Many SME entrepreneurs have started reaching the point of satisfaction. This unexpected rise in wealth has dampened SME entrepreneurs’ hunger for growth. The challenges of taking business to the next level in terms of investment, manpower and professionalizing the organization, among others, are too much of a risk to take for the satisfied entrepreneur. Some SMEs are being run in neutral gear rather than in top gear.

Disinterest of next generation…

Many second-generation SME entrepreneurs don’t want to step into their parents’ shoes. Some

  • f them don’t have the entrepreneurial zeal of their parents to work at the non-air-conditioned

shop floor level. In absence of the next generation’s commitment, further investment to take the SME business to the next level is not being done. Neutral gear versus top gear comes into play due to the non-commitment of the next generation.

Lack of family support system…

Break down in the joint family system is limiting, to some extent, SME entrepreneurs’ ability to start a new business. The vacuum left by joint family system is not filled completely by friends as the emotional bonding of friendship sometimes doesn’t stand the test of commercial

  • considerations. Absence of ecosystem to nurture and support at different stages of growth of a

SME is a growing concern.

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SLIDE 13

Other Challenges…

The SME sector is facing continuous demand on productivity and efficiency gains from their large

  • counterparts. These demands require investments in business on a regular basis. Reward for

making such investment is not proportionate to the capital and efforts that are put in. This, in turn, is affecting investments by SMEs Upcoming entrepreneurs are constrained by the high cost of setting up business, availability of finance and increasing complexity of doing business. Technology start-ups are obviously an exception to this due to the low capital requirement. SME exchange is a good beginning to provide equity to this sector. Encashment of SME business value has not yet picked up as the merger and acquisition

  • pportunities are limited due to emotional attachment to the business (till it is too late to detach)

and the difference in the perception of value. The SME segment is quiet dynamic in nature and has withstood many adversities in the past to reach where it is today. A vibrant merger and acquisition market in the SME sector along with availability of venture/angle investment providing equity will lead to further development of the SME sector and help overcome some of the challenges on the entrepreneurial side.

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SLIDE 14

Networking… a SME perspective

When it comes to business efficiency, the main focus of all SME Entrepreneurs are often on the

  • perational side, the day-to-day running of the company. But what about improving efficiencies

around winning new business and tackling the never-ending business challenges, SME entrepreneur seldom looks at it in as basic reason? SMEs, in its desperation to land new contracts, find new customers, and exploit new markets, combating inherited SME challenges, many business owners take a scatter-gun approach. They spend a lot of time and money, and a great deal of effort, often with disappointing results. By doing networking and hence making collaboration, SMEs can easily overcome with all such routine business challenges and can take their business to a desired level of excellence. It is the need of hour for all SMEs who are poised to take their enterprises to the next level. Be it, business visibility, branding, market share, acquiring new technologies, social and business actualization, business inheritance or entering into JVs and alliances, the NETWORKING has answer to all this.

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SLIDE 15

Networking Power..

A successful business is not about what you know and whom you know. It’s about WHO knows you! It has solutions to all challenges for all kind of business and are more effective in case of SMEs where resources availability are at minimal level and challenges are huge. Networks are one answer for increasing scale, efficiency, coordination, and impact.

Isolation? Unmet needs? Lack of power? Duplication and fragmentation? Lack of shared knowledge? Untapped talent and wisdom? Suboptimal impact and growth? Build community Engage people Advocate for policy change Coordinate resources and services Develop and share knowledge Innovate Get to scale

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SLIDE 16

The act of BALANCING… Challenges to SMEs & Networking as solution

Networking Collaboration

Opportunity Capitalization By SMEs

OPPORTUNITY & STRENGTH THREAT & WEAKNESS

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SLIDE 17

Now a genuine FIX…

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SLIDE 18

Come inn, and join for.. r.. “a meaningful set of relationships among people” …to do more as a person …to do more as a SME Entrepreneur …to do more as a group …to do more as a SME professional

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SLIDE 19

All at one platform…

Networking Profile Cataloguing Blogging Business Profiling Chatting Seminars Exhibitions Mentoring Microsite Re-inventing Self Actualization Skill advancement

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SLIDE 20

…coming soon…

  • as -

..an entrepreneurship empowerment initiative for SMEs by..

SME Online Technologist Pvt. Ltd.

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SLIDE 21

indianSMEclub.com …capitalizing SMEs by connecting & collaborating…

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SLIDE 22

Club advantage to SMEs …

  • Increase in business confidence
  • Increase in business visibility
  • New business opportunity
  • Raise in profiling
  • Social satisfaction
  • Cumulative SME community

representation

  • Updates on business trends &

dynamics

  • Knowledge sharing etc. etc.

.

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SLIDE 23

Club Formation & Rational

Professional Business Contact is one of the most valuable asset for any entrepreneur. It becomes more important in a case of SMEs where system works as proprietary set-up and lags in leveraging the key business advantage. indianSMEclub.com is an Indian platform that

  • perates both online and offline leveraging

the advance business technology to conduct business activity through high tech and high touch method, creating unlimited

  • pportunities for SMEs out of unlimited

space and opportunities. It also aims to share experiences, best practice, contacts and mutual help to achieve each member’s goals.

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SLIDE 24

Club Objective

  • The primary purpose of a business club is to give

SME businesses the opportunity to learn and grow.

– It allows the opportunity to mingle with like-minded business people, who have many of the same objectives and face many

  • f the same challenges other SME Member.
  • Networking is another main objective of business

clubs.

– New contacts are the lifeblood of many businesses, and when we gather together business people from all over the sector and region, the chances to network are everywhere. Members can exchange ideas and information with people from similar or complimentary industries, learn from each other and team up for new business ventures.

  • Another element of networking is the potential to

explore new markets for business.

– It pays to talk to people who have been where you are and are willing to share their experiences. Just listening to other member’s stories can cause that light bulb to flicker and may give you new and exciting marketing ideas. A business club basically acts like any other type of club. Like-minded people get together, talk about their common interests and offer support to one another along the way.

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SLIDE 25

Objective – an explanation

  • to provide a business platform for Indian SME

entrepreneurs and professionals for the market

  • f SME business;
  • Fostering the development of a closer-knit

network of budding, established and future SME entrepreneur;

  • to bring the Indian SME club members in contact

with each other and other parties to create mutual benefits and opportunities;

  • Contributing to the establishment of stronger

long-term networking effects among the SME Club Member;

  • to set up a varied and wide network of contacts in

the area of SME business;

  • Helping new and established SME to interact

among themselves for satisfying various business and commercial aspect;

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SLIDE 26

Business Concept

The best way to conduct business is Leveraging the

  • TRENDS. It minimizes the

loss of time and resources for any entrepreneur. indianSMEclub.com, conceptually is a platform where SMEs can understand the TRENDS in business by way of networking among

  • them. It is a forum where

entrepreneur can save lot of energies on understanding

  • f current and past business

trends which ultimately resulting into lots of cost saving on learning.

Club Concept for SMEs

Value Addition Value Creation Value Distribution

Value Consumption

. . . .

Business Opportunity & Business Recognition

Connectivity & Networking Knowledge Sharing & Mentoring Engagement & Collaboration

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SLIDE 27

Business Structure

Opportunities & Capitalization Connection & Collaboration Exposure & Platform

IndianSMEclub.com Business Network Networking Event for SMEs Opportunity Events for SMEs Business TREND Online Learning Automated Business

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SLIDE 28

Business Philosophy…

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SLIDE 29

Value Proposition

Business Previews & Recognition Real World Business Opportunities 24X7 Online SME Connection Business & Trends Update Virtual Business Platform

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SLIDE 30

Value Proposition

  • Membership
  • Partnership
  • Discussion

Forum

website

  • Networking
  • Trend

Analysis

  • Idea

Generation

Online Strategies

  • Opportunity

Conversion

  • New Business

Leads

  • Learning &

Knowledge Sharing

Sales

Platform of Networking Proposition

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SLIDE 31

Club Participants

  • SME Business Unit
  • SME Community
  • SME Entrepreneur
  • SME Club Business

Facilitators

  • The indianSMEclub.com

.

SME Business Unit

SME Entrepreneur SME Club Business Facilitators SME Community

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SLIDE 32

Club Formation – SME Online Perspective

  • A Migration to New Services
  • Delivering Productivity via Services
  • Creating Access to New Customer via

Digital Platform

  • Driving Loyalty via Engagement

Program

  • Developing Exclusive Proprietary

Communities for SME

SME Online Technologist Pvt. Ltd.

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SLIDE 33

Value Proposition – SME Units

  • Online RAW Material Pricing
  • Online New Vendor Updating
  • Online Business Opportunity Updating
  • Online Interest Rate Updating
  • Online Financial Assistance
  • Online Financial Modeling Templates
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SLIDE 34

Value Proposition – SME Community

  • Collective representation
  • Support to budding SME entrepreneur
  • Knowledge sharing
  • Referral network creation
  • Increase in trade
  • Positive influence

.

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SLIDE 35

Value Proposition - SME Entrepreneur

  • Self Actualization
  • Real time TREND updating
  • Business & Social Networking
  • Mentoring & Handholding

Opportunity

  • Learning & Knowledge

Sharing

  • JV & Alliance
  • Technology Updating
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SLIDE 36

Value Proposition - SME Entrepreneur

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SLIDE 37

Value Proposition - Ancillary

Add-on Value

  • Online financial advice and

funding assistance

  • Efficient material procurement

advice

  • Free newsletter
  • Industry & trends update
  • Downloads - business templates

and module

  • HR / Operations / Inventory /

Finance & Accounts

  • Free and paid membership
  • Events & exhibition

participation

  • Free online advice for various

business related issues

  • Free participation in discussion

forum

  • Free online chat for online

resolution of routine business challenges

STRENGTH & Ancillary Services

. Domain Competency . Technology Expertise . Competent TEAM . Quality Processes . Secure Infrastructure . Nationwide Reach . SME Oriented Approach . Service Driven Policy

END TO END SERVICES

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SLIDE 38

Club Engagement Model…

  • Open to All SME

Members

  • Open to All SME

Member

  • Expert Club Partnership
  • Mentor Club Partnership
  • Content Club Partnership
  • Aspire Club Member
  • Inspire Club Member

Membership Partnership Online Chat Discussion Forum

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SLIDE 39

Engagement

Engagement model to the club via Membership works primarily for the cause of SME community around country where TWO Types of membership is available

  • Aspire Club Membership
  • Inspire Club Membership

Aspiring Club Member is for those who are planning to start a business and those whose businesses are still at infancy or "concept & nascent" stage. Specifically we are talking about businesses whose yearly sales turnover is still below FIVE Crore. Inspiring Club Member is for those who already have a business that has survived the initial "teething" challenges and records yearly sales turnover in excess of FIVE Crore.

Membership Partnership Discussion Forum Online Chat

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SLIDE 40

Engagement

Engagement model to the club via Partnership works primarily to Development & Up gradation of Club Contents online which in turn becomes helpful for SME community around country. In this model of engagement there is Three Kind of Partnership

  • Expert Club Partnership
  • Mentor Club Partnership
  • Content Club Partnership

Being an SME club Partner is basically about helping others succeed, sharing your knowledge and expertise, investing in India's socio- economic future. As an Expert Club Partner, entrepreneurs are required to submit articles in the area of their expertise around which they have made their business a successful Venture. As a Mentor Club Partner, entrepreneurs are required to make a handholding and mentoring to the budding entrepreneur and provide strategic inputs to make their business successful. It can be done online as well as offline. As Content club Partner, entrepreneurs are required to join our editorial team and commit to contribute at least one article a week. They may also be required to moderate one of our discussion forums.

Membership Partnership Discussion Forum Online Chat

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SLIDE 41

Engagement

Explaining the importance of communication and Discussion is like explaining the importance of breathing! Discussion means interchange. Interchange is vital. No human or an enterprise being can long survive without interchange. Club via Discussion Forum Engagement aims to facilitate and enrich its SME Members on

  • Sharing Information
  • Sharing Values
  • Sharing the findings of our research work
  • Expressing their creativity
  • Connecting with others
  • Networking with people with common interests
  • Understanding TRENDS etc.

Membership Partnership Discussion Forum Online Chat

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SLIDE 42

Engagement

Having a strong online presence is a big part of exposing SME business on the web. Consumers are now searching for not only your website but they are also looking for you to be on other platforms like blogs and

  • Facebook. It is important that SMEs are using these

platforms because if they aren’t here than they are missing out on valuable leads and revenue. SMEs has no exception for same. SME club through its Resource Centre provides an Online Platform for Small & Medium Enterprises & Industry Players that have products or services for SMEs and also organizations that work directly or indirectly with this sector. Objective with Online Chat can be achieved are Real time resolution of challenges Current update and Trend analysis Expert Advice from its Expert & Mentor member etc

Membership Partnership Discussion Forum Online Chat

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SLIDE 43

Get Involved

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SLIDE 44

The Website

Take a Tour Login & Registration Online Chat Discussion Forum News & Events

The CLUB

SME Event Participation Start Blogging Template Download Expert Club Advice Mentor Club Advice

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SLIDE 45

SME involvement to the website…

Membership Partnership

indianSMEclub Free Section . News Letter . Business Updates . Online Chat . Discussion Forum Paid Section . Downloads . Event Participation . Microsite . Profile Presentation Paid Section . Downloads . Event Participation . Microsite . Profile Presentation Free Section . News Letter . Business Updates . Online Chat . Discussion Forum

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SLIDE 46

Download Section…

  • Routine MIS Templates
  • Strategic MIS Templates
  • Cash Management MIS
  • Fund Management MIS

Finance & Accounts

  • Hiring Policy
  • Retention Policy
  • Travel Policy
  • Remuneration Policy
  • Promotion Policy

HR & Admin

  • Soft Skill
  • Business Skill
  • Technical Skill
  • Job Rotation
  • Multi Tasking

Training & Development

  • Vendor Policy
  • Purchase Policy
  • Inventory Policy
  • Store Policy
  • Inventory Valuation Policy

Purchase & Procurement

  • Project Cash Flow
  • Cost Benchmarking
  • Shop Floor Policy
  • Manufacturing Time Line

Management

Manufacturing & Shop Floor

Customer Servicing

  • New Customer

Development

  • Customer Retention Tools
  • Customer Feedback

Mechanism

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SLIDE 47

Other Online SME Advantage…

  • Customized Database Creation

with direct link to website of another SMEs for possible alliances

  • Online Financial Assistance with

direct link to BANK / FINANCIAL INSTITUTION

  • Online Capital Equipment purchase

& quote request with direct link to EQUIPMENT SUPPLIER

  • Customized Database Creation

with respect to REGION / INDUSTRY / SIZE etc.

  • Online SPARE Production Capacity

Sharing via JOB Work Module

  • Professional Hiring & Online

SKILLED Manpower Search Machine Supplier for SMEs Raw Material Supplier for SMEs SME Specialist Banks & FI

Possible SMEs Allies

Capacity Sharing

Professional Hiring JV & Alliances

Reward & Recognition

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SLIDE 48

Cost Proposition…

www.indianSMEclub.com

  • S. No.

Services Free / Paid Cost Periodicity Remarks

1. Tour to Website Free NIL Lifetime No Login Required 2. Ordinary Membership Free NIL Lifetime Registration Required 3 Expert Club Partnership Free NIL Lifetime if Participative Registration Required 4 Mentor Club Partnership Free NIL Lifetime if Participative Registration Required 5 Online Chat Free NIL Lifetime Registration Required 6 Blogging Free NIL Lifetime if Participative Registration Required 7 Discussion Forum Free NIL Lifetime Registration Required 8 Newsletter Free NIL Lifetime Registration Required 9 Industry Updates Free NIL Lifetime Registration Required 10 Other Updates Free NIL Lifetime Registration Required

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SLIDE 49

Cost Proposition…

www.indianSMEclub.com

  • S. No.

Services Free / Paid Cost Periodicity Remarks 1 Premium Membership Paid Rs.5000/- Annual Registration Required 2 Downloads Paid Please Refer Rate Chart Per Unit Registration Required 3 Event Participation Paid Per Event Registration Required 4 Event Advertisement Paid As Per Space Registration Required 5 Website Advertisement Paid As Per Space Registration Required 6 Finance Assistance Paid As Per Requirement Registration Required 7 Microsite Paid As Per Space Registration Required 8 Profile Presentation Paid As Per Space Registration Required

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SLIDE 50

Thank you for your Participation To www.indianSMEclub.com

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SLIDE 51

“An entrepreneurship empowerment initiative for SMEs” by…

SME Online Technologist Pvt. Ltd.

FF-53, Omaxe Square; Jasola District Centre; New Delhi – 11 00 25. T:+91 11 45792951/52 F: + 91 11 45792954; M: +91 9811092951 W: www.smetechnologist.com ; E. Wire : ajit@smetechnologist.com