Building an Authentic Following 1 Your WHAT and WHY -Passion and - - PowerPoint PPT Presentation

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Apr 29, 2023 363 likes •931 views

Building an Authentic Following 1 Your WHAT and WHY -Passion and Purpose- Your WHAT and WHY -Passion and Purpose- What do you enjoy? Your WHAT and WHY -Passion and Purpose- What do you enjoy? What gets you going? Your WHAT and WHY

SLIDE 1

Building an Authentic Following

SLIDE 2

Your WHAT and WHY

Passion and Purpose-

1

SLIDE 3

Your WHAT and WHY

Passion and Purpose-
What do you enjoy?

SLIDE 4

Your WHAT and WHY

Passion and Purpose-
What do you enjoy?
What gets you going?

SLIDE 5

Your WHAT and WHY

Passion and Purpose-
What do you enjoy?
What gets you going?
Would you do it for free?

SLIDE 6

Your WHAT and WHY

Passion and Purpose-
What do you enjoy?
What gets you going?
Would you do it for free?
Why are you doing it?

SLIDE 7

Get to Know Your Audience

2

SLIDE 8

Get to Know Your Audience

Define your avatar

SLIDE 9

Get to Know Your Audience

Define your avatar
A. Perfect customer/follower

SLIDE 10

Get to Know Your Audience

Define your avatar
A. Perfect customer/follower
B. Be specific about who your

avatar is

SLIDE 11

Get to Know Your Audience

Define your avatar
A. Perfect customer/follower
B. Be specific about who your

avatar is

C. What are their pains

SLIDE 12

Get to Know Your Audience

Define your avatar
A. Perfect customer/follower
B. Be specific about who your

avatar is

C. What are their pains
D. What is a solution to their pains

SLIDE 13

Get to Know Your Audience

Define your avatar
Be willing to listen and respond

SLIDE 14

Get to Know Your Audience

Be willing to listen and respond
A. Reply to comments

SLIDE 15

Get to Know Your Audience

Be willing to listen and respond
A. Reply to comments
B. Answer DM’s

SLIDE 16

Get to Know Your Audience

Be willing to listen and respond
A. Reply to comments
B. Answer DM’s
C. Your next piece of content is

being written for you

SLIDE 17

Get to Know Your Audience

Be willing to listen and respond
A. Reply to comments
B. Answer DM’s
C. Your next piece of content is

being written for you

D. Take action

SLIDE 18

Get to Know Your Audience

Define your avatar
Be willing to listen and respond
Build relationships or you’ll

forever chase the carrot

SLIDE 19

Build relationships or you’ll forever chase the carrot

SLIDE 20

Get to Know Your Audience

Build relationships or you’ll

forever chase the carrot

A. Engage through email

SLIDE 21

Get to Know Your Audience

Build relationships or you’ll

forever chase the carrot

A. Engage through email
B. Interact with your tribe also

through groups and events

SLIDE 22

Have Transparency and Transformation

3

SLIDE 23

Transparency & Transformation

Focus on your process, not

numbers

SLIDE 24

Transparency & Transformation

Focus on your process, not

numbers

A. Share your journey

SLIDE 25

Transparency & Transformation

Focus on your process, not

numbers

A. Share your journey
B. Show yourself crawling

before walking

SLIDE 26

Transparency & Transformation

Focus on your process, not

numbers

Be relatable

SLIDE 27

Transparency & Transformation

Be relatable
A. Being relatable isn’t being

trendy

SLIDE 28

Transparency & Transformation

Be relatable
A. Being relatable isn’t being

trendy

B. It’s showing what you’re up

to

SLIDE 29

Transparency & Transformation

Be relatable
A. Being relatable isn’t being

trendy

B. It’s showing what you’re up

to

C. Show your face

SLIDE 30

Transparency & Transformation

Focus on your process, not

numbers

Be relatable
Show mistakes that offer value

SLIDE 31

Transparency & Transformation

Show mistakes that offer value
A. Show that you’re human

SLIDE 32

Transparency & Transformation

Show mistakes that offer value
A. Show that you’re human
B. Offer a learning experience

SLIDE 33

Be You

4

SLIDE 34

Be You

Build YOU, not fancy feeds

SLIDE 35

Be You

Build YOU, not fancy feeds
A. Document your journey

SLIDE 36

Be You

Build YOU, not fancy feeds
A. Document your journey
B. Share your experiences

SLIDE 37

Be You

Build YOU, not fancy feeds
Tell stories

SLIDE 38

Be You

Tell Stories (responsibly)
A. Use IG stories

SLIDE 39

Be You

Tell Stories (responsibly)
A. Use IG stories
B. Let your narrative paint the

picture

SLIDE 40

Be You

Tell Stories (responsibly)
A. Use IG stories
B. Let your narrative paint the

picture

C. Don’t overuse the act of

storytelling

SLIDE 41

Be You

Build YOU, not fancy feeds
Tell stories (using stories)
Stay connected to your roots

SLIDE 42

Be You

Stay connected to your roots
A. Everyone starts somewhere

SLIDE 43

Be You

Stay connected to your roots
A. Everyone starts somewhere
B. You can evolve, but always

know your purpose

SLIDE 44

Be You

Stay connected to your roots
A. Everyone starts somewhere
B. You can evolve, but always

know your purpose

C. Practice empathy, being

aware of others’ experience

SLIDE 45

Be You

Build YOU, not fancy feeds
Tell stories (using stories)
Stay connected to your roots
Be confident

SLIDE 46

Be You

Be confident
A. Be comfortable in your own

skin

SLIDE 47

Be You

Be confident
A. Be comfortable in your own

skin

B. Believe in what you’re doing

SLIDE 48

Be You

Be confident
A. Be comfortable in your own

skin

B. Believe in what you’re doing
C. Be unapologetic for doing

what you love

SLIDE 49

Building an Authentic Following

Recap

SLIDE 50

Building an Authentic Following

Identify your Passion and

Purpose

SLIDE 51

Building an Authentic Following

Identify your Passion and

Purpose

Be local worldwide

SLIDE 52

Building an Authentic Following

Identify your Passion and

Purpose

Be local worldwide
Share your journey

SLIDE 53

Building an Authentic Following

Identify your Passion and Purpose
Be local worldwide
Share your journey
Be real

SLIDE 54

SLIDE 55

Building an Authentic Following

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