Building an Authentic Following 1 Your WHAT and WHY -Passion and - PowerPoint PPT Presentation

Building an Authentic Following

1 Your WHAT and WHY -Passion and Purpose-

Your WHAT and WHY -Passion and Purpose- • What do you enjoy?

Your WHAT and WHY -Passion and Purpose- • What do you enjoy? • What gets you going?

Your WHAT and WHY -Passion and Purpose- • What do you enjoy? • What gets you going? • Would you do it for free?

Your WHAT and WHY -Passion and Purpose- • What do you enjoy? • What gets you going? • Would you do it for free? • Why are you doing it?

2 Get to Know Your Audience

Get to Know Your Audience • Define your avatar

Get to Know Your Audience • Define your avatar A. Perfect customer/follower

Get to Know Your Audience • Define your avatar A. Perfect customer/follower B. Be specific about who your avatar is

Get to Know Your Audience • Define your avatar A. Perfect customer/follower B. Be specific about who your avatar is C. What are their pains

Get to Know Your Audience • Define your avatar A. Perfect customer/follower B. Be specific about who your avatar is C. What are their pains D. What is a solution to their pains

Get to Know Your Audience • Define your avatar • Be willing to listen and respond

Get to Know Your Audience • Be willing to listen and respond A. Reply to comments

Get to Know Your Audience • Be willing to listen and respond A. Reply to comments B. Answer DM’s

Get to Know Your Audience • Be willing to listen and respond A. Reply to comments B. Answer DM’s C. Your next piece of content is being written for you

Get to Know Your Audience • Be willing to listen and respond A. Reply to comments B. Answer DM’s C. Your next piece of content is being written for you D. Take action

Get to Know Your Audience • Define your avatar • Be willing to listen and respond • Build relationships or you’ll forever chase the carrot

Build relationships or you’ll forever chase the carrot

Get to Know Your Audience • Build relationships or you’ll forever chase the carrot A. Engage through email

Get to Know Your Audience • Build relationships or you’ll forever chase the carrot A. Engage through email B. Interact with your tribe also through groups and events

3 Have Transparency and Transformation

Transparency & Transformation • Focus on your process, not numbers

Transparency & Transformation • Focus on your process, not numbers A. Share your journey

Transparency & Transformation • Focus on your process, not numbers A. Share your journey B. Show yourself crawling before walking

Transparency & Transformation • Focus on your process, not numbers • Be relatable

Transparency & Transformation • Be relatable A. Being relatable isn’t being trendy

Transparency & Transformation • Be relatable A. Being relatable isn’t being trendy B. It’s showing what you’re up to

Transparency & Transformation • Be relatable A. Being relatable isn’t being trendy B. It’s showing what you’re up to C. Show your face

Transparency & Transformation • Focus on your process, not numbers • Be relatable • Show mistakes that o ff er value

Transparency & Transformation • Show mistakes that o ff er value A. Show that you’re human

Transparency & Transformation • Show mistakes that o ff er value A. Show that you’re human B. O ff er a learning experience

4 Be You

Be You • Build YOU, not fancy feeds

Be You • Build YOU, not fancy feeds A. Document your journey

Be You • Build YOU, not fancy feeds A. Document your journey B. Share your experiences

Be You • Build YOU, not fancy feeds • Tell stories

Be You • Tell Stories (responsibly) A. Use IG stories

Be You • Tell Stories (responsibly) A. Use IG stories B. Let your narrative paint the picture

Be You • Tell Stories (responsibly) A. Use IG stories B. Let your narrative paint the picture C. Don’t overuse the act of storytelling

Be You • Build YOU, not fancy feeds • Tell stories (using stories) • Stay connected to your roots

Be You • Stay connected to your roots A. Everyone starts somewhere

Be You • Stay connected to your roots A. Everyone starts somewhere B. You can evolve, but always know your purpose

Be You • Stay connected to your roots A. Everyone starts somewhere B. You can evolve, but always know your purpose C. Practice empathy, being aware of others’ experience

Be You • Build YOU, not fancy feeds • Tell stories (using stories) • Stay connected to your roots • Be confident

Be You • Be confident A. Be comfortable in your own skin

Be You • Be confident A. Be comfortable in your own skin B. Believe in what you’re doing

Be You • Be confident A. Be comfortable in your own skin B. Believe in what you’re doing C. Be unapologetic for doing what you love

Building an Authentic Following Recap

Building an Authentic Following • Identify your Passion and Purpose

Building an Authentic Following • Identify your Passion and Purpose • Be local worldwide

Building an Authentic Following • Identify your Passion and Purpose • Be local worldwide • Share your journey

Building an Authentic Following • Identify your Passion and Purpose • Be local worldwide • Share your journey • Be real

Building an Authentic Following • Download this presentation at stoneandsons.net/building-an-authentic-following