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Take pictures and tag us! @stoneandsonsws @stoneandsonsworkshop - - PowerPoint PPT Presentation

Building an Authentic Following Download this presentation at stoneandsons.net/building-an-authentic-following Take pictures and tag us! @stoneandsonsws @stoneandsonsworkshop #WORKBENCHCON2019 #BuildingAnAuthenticFollowing Building an


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SLIDE 1

Building an Authentic Following

  • Download this presentation at

stoneandsons.net/building-an-authentic-following

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SLIDE 2

#WORKBENCHCON2019

@stoneandsonsworkshop @stoneandsonsws #BuildingAnAuthenticFollowing

Take pictures and tag us!

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SLIDE 3

Building an Authentic Following

Shawn Stone

Stone and Sons Workshop

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SLIDE 4

Building an Authentic Following

  • Identify your Passion and Purpose
  • Be local worldwide
  • Focus on your process
  • Be real
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SLIDE 5

Your WHAT and WHY

  • Passion and Purpose-

1

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SLIDE 6

Your WHAT and WHY

  • Passion and Purpose-
  • What do you enjoy?
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SLIDE 7

Your WHAT and WHY

  • Passion and Purpose-
  • What do you enjoy?
  • What gets you going?
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SLIDE 8

Your WHAT and WHY

  • Passion and Purpose-
  • What do you enjoy?
  • What gets you going?
  • Would you do it for free?
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SLIDE 9

Your WHAT and WHY

  • Passion and Purpose-
  • What do you enjoy?
  • What gets you going?
  • Would you do it for free?
  • Are you chasing the money
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Your WHAT and WHY

  • Passion and Purpose-
  • What do you enjoy?
  • What gets you going?
  • Would you do it for free?
  • Are you chasing the money OR
  • Is this truly your passion
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Your WHAT and WHY

  • Passion and Purpose-
  • What do you enjoy?
  • What gets you going?
  • Would you do it for free?
  • Why are you doing it?
  • This is your purpose.
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SLIDE 12

Your WHAT and WHY

  • Passion and Purpose-

My Purpose

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SLIDE 13

Get to Know Your Audience

2

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SLIDE 14

Get to Know Your Audience

  • Define your avatar
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Get to Know Your Audience

  • Define your avatar
  • A. Perfect customer/follower
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Get to Know Your Audience

  • Define your avatar
  • A. Perfect customer/follower
  • B. Be specific about who your

avatar is

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Get to Know Your Audience

  • Define your avatar
  • A. Perfect customer/follower
  • B. Be specific about who your

avatar is

My avatar is 25-44, male, lives in the U.S., Other things to consider… experience, weekender, retired, student, etc..

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SLIDE 18

Get to Know Your Audience

  • Define your avatar
  • A. Perfect customer/follower
  • B. Be specific about who your

avatar is

  • C. What are their pains
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Get to Know Your Audience

  • Define your avatar
  • A. Perfect customer/follower
  • B. Be specific about who your

avatar is

  • C. What are their pains
  • D. What is a solution to their pains
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SLIDE 20

Get to Know Your Audience

  • Define your avatar
  • Be willing to listen and respond
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Get to Know Your Audience

  • Be willing to listen and respond
  • A. Reply to comments
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Get to Know Your Audience

  • Be willing to listen and respond
  • A. Reply to comments
  • B. Answer DM’s
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Get to Know Your Audience

  • Be willing to listen and respond
  • A. Reply to comments
  • B. Answer DM’s
  • C. Your next piece of content is

being written for you

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Get to Know Your Audience

  • Be willing to listen and respond
  • A. Reply to comments
  • B. Answer DM’s
  • C. Your next piece of content is

being written for you

  • D. Take action
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Get to Know Your Audience

  • Define your avatar
  • Be willing to listen and respond
  • Build relationships or you’ll

forever chase the carrot

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Build relationships or you’ll forever chase the carrot

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Get to Know Your Audience

  • Build relationships or you’ll

forever chase the carrot

  • A. Engage through email
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SLIDE 28

Get to Know Your Audience

  • Build relationships or you’ll

forever chase the carrot

  • A. Engage through email

Collect email addresses (I’m giving you a Welcome Email sequence template)

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SLIDE 29

Get to Know Your Audience

  • Build relationships or you’ll

forever chase the carrot

  • A. Engage through email
  • B. Interact with your tribe also

through groups and events

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Have Transparency and Transformation

3

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Transparency & Transformation

  • Focus on your process, not

numbers

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Transparency & Transformation

  • Focus on your process, not

numbers

  • A. Show yourself crawling

before walking within your

  • wn experiences.
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Transparency & Transformation

  • Focus on your process, not

numbers

  • Be relatable
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Transparency & Transformation

  • Be relatable
  • A. Being relatable isn’t being

trendy

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Transparency & Transformation

  • Be relatable
  • A. Being relatable isn’t being

trendy

  • B. It’s showing what you’re up

to

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SLIDE 36

Transparency & Transformation

  • Be relatable
  • A. Being relatable isn’t being

trendy

  • B. It’s showing what you’re up

to

  • C. Just show up
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SLIDE 37

Transparency & Transformation

  • Focus on your process, not

numbers

  • Be relatable
  • Show mistakes that offer value
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Transparency & Transformation

  • Show mistakes that offer value
  • A. Show that you’re human
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SLIDE 39

Transparency & Transformation

  • Show mistakes that offer value
  • A. Show that you’re human
  • B. Offer a learning experience
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Be You

4

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Be You

  • Build YOU, not fancy feeds
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Be You

  • Build YOU, not fancy feeds
  • A. Avoid the comparison trap.
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Be You

  • Build YOU, not fancy feeds
  • A. Avoid the comparison trap
  • B. Show YOUR experiences,

ideally on your own website

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Be You

  • Build YOU, not fancy feeds
  • Tell stories
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Be You

  • Tell Stories
  • A. Create emotion
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Be You

  • Tell Stories
  • A. Create emotion
  • B. Let your narrative paint the

picture.

Sons of Sawdust on Insta do a good job with this.

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Be You

  • Build YOU, not fancy feeds
  • Tell stories
  • Stay connected to your roots
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Be You

  • Stay connected to your roots
  • A. Everyone starts somewhere
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Be You

  • Stay connected to your roots
  • A. Everyone starts somewhere
  • B. You can evolve, but

remember your roots.

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Be You

  • Stay connected to your roots
  • A. Everyone starts somewhere
  • B. You can evolve, but

remember your roots.

  • C. Practice empathy, being

aware of others’ experience

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Be You

  • Build YOU, not fancy feeds
  • Tell stories (using stories)
  • Stay connected to your roots
  • Be confident
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Be You

  • Be confident
  • A. Be comfortable in your own

skin

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Be You

  • Be confident
  • A. Be comfortable in your own

skin

  • B. Believe in what you’re doing
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Be You

  • Be confident
  • A. Be comfortable in your own

skin

  • B. Believe in what you’re doing
  • C. Be unapologetic for doing

what you love

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Building an Authentic Following

Recap

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Building an Authentic Following

  • Know your why, your purpose
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SLIDE 57

Building an Authentic Following

  • Know your why, your purpose
  • Be local worldwide, know your

audience

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SLIDE 58

Building an Authentic Following

  • Know your why, your purpose
  • Be local worldwide, know your

audience

  • Focus on your process, show

up

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Building an Authentic Following

  • Know your why, your purpose
  • Be local worldwide, know your

audience

  • Focus on your process, show up
  • Just Be YOU
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Action Items

  • Create a piece of content telling

your story to point people to

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Action Items

  • Create a piece of content telling

your story to point people to

  • A. Featured blog article
  • B. Default YouTube video
  • C. Instagram highlight
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Action Items

  • Create a piece of content telling

your story to point people to

  • Start collecting email addresses,

implement an email sequence

  • A. Free account with MailChimp

up to 2000 subscribers

  • B. Link to forms in YT, IG, FB, etc.
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Action Items

  • Create a piece of content telling

your story to point people to

  • Start collecting email addresses,

implement an email sequence

  • Show up in some way everyday
  • A. IG is a great way to do this
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Action Items

  • Create a piece of content telling

your story to point people to

  • Start collecting email addresses,

implement an email sequence

  • Show up in some way everyday
  • Create your own library of content,

ideally on your own website

  • A. Something you can control
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Building an Authentic Following

  • Download this presentation at

stoneandsons.net/building-an-authentic-following

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#WORKBENCHCON2019

@stoneandsonsworkshop @stoneandsonsws #BuildingAnAuthenticFollowing

Take pictures and tag us!