[PPT] - Take pictures and tag us! @stoneandsonsws @stoneandsonsworkshop PowerPoint Presentation

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Building an Authentic Following

Download this presentation at

stoneandsons.net/building-an-authentic-following

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#WORKBENCHCON2019

@stoneandsonsworkshop @stoneandsonsws #BuildingAnAuthenticFollowing

Take pictures and tag us!

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Building an Authentic Following

Shawn Stone

Stone and Sons Workshop

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Building an Authentic Following

Identify your Passion and Purpose
Be local worldwide
Focus on your process
Be real

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Your WHAT and WHY

Passion and Purpose-

1

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Your WHAT and WHY

Passion and Purpose-
What do you enjoy?

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Your WHAT and WHY

Passion and Purpose-
What do you enjoy?
What gets you going?

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Your WHAT and WHY

Passion and Purpose-
What do you enjoy?
What gets you going?
Would you do it for free?

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Your WHAT and WHY

Passion and Purpose-
What do you enjoy?
What gets you going?
Would you do it for free?
Are you chasing the money

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Your WHAT and WHY

Passion and Purpose-
What do you enjoy?
What gets you going?
Would you do it for free?
Are you chasing the money OR
Is this truly your passion

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Your WHAT and WHY

Passion and Purpose-
What do you enjoy?
What gets you going?
Would you do it for free?
Why are you doing it?
This is your purpose.

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Your WHAT and WHY

Passion and Purpose-

My Purpose

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Get to Know Your Audience

2

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Get to Know Your Audience

Define your avatar

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Get to Know Your Audience

Define your avatar
A. Perfect customer/follower

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Get to Know Your Audience

Define your avatar
A. Perfect customer/follower
B. Be specific about who your

avatar is

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Get to Know Your Audience

Define your avatar
A. Perfect customer/follower
B. Be specific about who your

avatar is

My avatar is 25-44, male, lives in the U.S., Other things to consider… experience, weekender, retired, student, etc..

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Get to Know Your Audience

Define your avatar
A. Perfect customer/follower
B. Be specific about who your

avatar is

C. What are their pains

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Get to Know Your Audience

Define your avatar
A. Perfect customer/follower
B. Be specific about who your

avatar is

C. What are their pains
D. What is a solution to their pains

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Get to Know Your Audience

Define your avatar
Be willing to listen and respond

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Get to Know Your Audience

Be willing to listen and respond
A. Reply to comments

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Get to Know Your Audience

Be willing to listen and respond
A. Reply to comments
B. Answer DM’s

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Get to Know Your Audience

Be willing to listen and respond
A. Reply to comments
B. Answer DM’s
C. Your next piece of content is

being written for you

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Get to Know Your Audience

Be willing to listen and respond
A. Reply to comments
B. Answer DM’s
C. Your next piece of content is

being written for you

D. Take action

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Get to Know Your Audience

Define your avatar
Be willing to listen and respond
Build relationships or you’ll

forever chase the carrot

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Build relationships or you’ll forever chase the carrot

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Get to Know Your Audience

Build relationships or you’ll

forever chase the carrot

A. Engage through email

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Get to Know Your Audience

Build relationships or you’ll

forever chase the carrot

A. Engage through email

Collect email addresses (I’m giving you a Welcome Email sequence template)

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Get to Know Your Audience

Build relationships or you’ll

forever chase the carrot

A. Engage through email
B. Interact with your tribe also

through groups and events

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Have Transparency and Transformation

3

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Transparency & Transformation

Focus on your process, not

numbers

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Transparency & Transformation

Focus on your process, not

numbers

A. Show yourself crawling

before walking within your

wn experiences.

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Transparency & Transformation

Focus on your process, not

numbers

Be relatable

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Transparency & Transformation

Be relatable
A. Being relatable isn’t being

trendy

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Transparency & Transformation

Be relatable
A. Being relatable isn’t being

trendy

B. It’s showing what you’re up

to

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Transparency & Transformation

Be relatable
A. Being relatable isn’t being

trendy

B. It’s showing what you’re up

to

C. Just show up

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Transparency & Transformation

Focus on your process, not

numbers

Be relatable
Show mistakes that offer value

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Transparency & Transformation

Show mistakes that offer value
A. Show that you’re human

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Transparency & Transformation

Show mistakes that offer value
A. Show that you’re human
B. Offer a learning experience

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Be You

4

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Be You

Build YOU, not fancy feeds

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Be You

Build YOU, not fancy feeds
A. Avoid the comparison trap.

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Be You

Build YOU, not fancy feeds
A. Avoid the comparison trap
B. Show YOUR experiences,

ideally on your own website

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Be You

Build YOU, not fancy feeds
Tell stories

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Be You

Tell Stories
A. Create emotion

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Be You

Tell Stories
A. Create emotion
B. Let your narrative paint the

picture.

Sons of Sawdust on Insta do a good job with this.

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Be You

Build YOU, not fancy feeds
Tell stories
Stay connected to your roots

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Be You

Stay connected to your roots
A. Everyone starts somewhere

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Be You

Stay connected to your roots
A. Everyone starts somewhere
B. You can evolve, but

remember your roots.

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Be You

Stay connected to your roots
A. Everyone starts somewhere
B. You can evolve, but

remember your roots.

C. Practice empathy, being

aware of others’ experience

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Be You

Build YOU, not fancy feeds
Tell stories (using stories)
Stay connected to your roots
Be confident

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Be You

Be confident
A. Be comfortable in your own

skin

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Be You

Be confident
A. Be comfortable in your own

skin

B. Believe in what you’re doing

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Be You

Be confident
A. Be comfortable in your own

skin

B. Believe in what you’re doing
C. Be unapologetic for doing

what you love

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Building an Authentic Following

Recap

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Building an Authentic Following

Know your why, your purpose

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Building an Authentic Following

Know your why, your purpose
Be local worldwide, know your

audience

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Building an Authentic Following

Know your why, your purpose
Be local worldwide, know your

audience

Focus on your process, show

up

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Building an Authentic Following

Know your why, your purpose
Be local worldwide, know your

audience

Focus on your process, show up
Just Be YOU

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Action Items

Create a piece of content telling

your story to point people to

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Action Items

Create a piece of content telling

your story to point people to

A. Featured blog article
B. Default YouTube video
C. Instagram highlight

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Action Items

Create a piece of content telling

your story to point people to

Start collecting email addresses,

implement an email sequence

A. Free account with MailChimp

up to 2000 subscribers

B. Link to forms in YT, IG, FB, etc.

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Action Items

Create a piece of content telling

your story to point people to

Start collecting email addresses,

implement an email sequence

Show up in some way everyday
A. IG is a great way to do this

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Action Items

Create a piece of content telling

your story to point people to

Start collecting email addresses,

implement an email sequence

Show up in some way everyday
Create your own library of content,

ideally on your own website

A. Something you can control

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Building an Authentic Following

Download this presentation at

stoneandsons.net/building-an-authentic-following

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