To serve God and my country, honest and fair, To help people at all - - PowerPoint PPT Presentation

to serve god and my country honest and fair
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To serve God and my country, honest and fair, To help people at all - - PowerPoint PPT Presentation

On my honor, I will try: I will do my best to be To serve God and my country, honest and fair, To help people at all times, friendly and helpful, And to live by the Girl Scout Law. considerate and caring, courageous and strong, and responsible for


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On my honor, I will try: To serve God and my country, To help people at all times, And to live by the Girl Scout Law. I will do my best to be honest and fair, friendly and helpful, considerate and caring, courageous and strong, and responsible for what I say and do, and to respect myself and others, respect authority, use resources wisely, make the world a better place, and be a sister to every Girl Scout.

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We are the first and largest Girl-led organization

Girl Founder Girl Research Girl Network Girl Scout Leadership Experience

GIRL SCOUTING EVERYDAY LEADERSHIP REAL WORLD EXPERIENCE

We are a Movement shrinking in size We are not consistently giving girls high quality, progressive and relevant experiences We are not doing enough to support our volunteers We are too reliant on “girl funded” revenue sources Our organizational network is not well positioned to support members’ needs We do not have a clear and unifying value proposition

But our Movement is facing several challenges

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We are the first and largest Girl-led organization

Girl Founder Girl Research Girl Network Girl Scout Leadership Experience

GIRL SCOUTING EVERYDAY LEADERSHIP REAL WORLD EXPERIENCE

We are a Movement shrinking in size We are not consistently giving girls high quality, progressive and relevant experiences We are not doing enough to support our volunteers We are too reliant on “girl funded” revenue sources Our organizational network is not well positioned to support members’ needs We do not have a clear and unifying value proposition

But our Movement is facing several challenges

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Source: GSUSA Partnership Study 2015

QUOTE FROM SEGMENTATION

SOURCE: “Understanding and Optimizing GSUSA’s Brand Partnerships, HeartMind Strategies, December 2015” Family Room Parent Segmentation Study, 2016

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Source: GSUSA Partnership Study 2015

QUOTE FROM SEGMENTATION

SOURCE: “Understanding and Optimizing GSUSA’s Brand Partnerships, HeartMind Strategies, December 2015” Family Room Parent Segmentation Study, 2016

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How did we get here:

Lost Generation

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Source: Google Search Trends February 2016

How did we get here:

Lost Generation

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How did we get here:

Lost Generation

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Practice empathy & emotional intelligence Be more solution oriented and less likely to be a bystander Care about (and take action against) social injustices Self-identify as a leader and take on leadership roles Advocate for herself and

  • thers

Set ambitious goals and think about the future Be more financially literate and negotiate for themselves Embrace new experiences and

  • vercome failure

I’m a Girl Scout!

What we know

The Girl Scout DNA

More than s’mores: successes and surprises in girl scouts’ outdoor experiences, 2014; how girl scouting benefits girls 2014; financial empowerment, 2014; girl scout worldview report, 2015

How did we get here:

Lost Generation

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COMPANY

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Chaundra Revier, Girl Scout Alumna (7-18 YO)

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How did we get here:

Lost Generation

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