Neera – – God God’ ’s own Drink from s own Drink from Neera God’ ’s own Country s own Country God Hearty Welcome Hearty Welcome to to Neera License Distribution Function License Distribution Function Neera on 16- -1 1- -2015 2015 on 16 T.K. Jose IAS T.K. Jose IAS Chairman Chairman Coconut Development Board Coconut Development Board (Ministry of Agriculture, Govt. of India) (Ministry of Agriculture, Govt. of India) – Gods own drink from Gods own country Gods own drink from Gods own country Neera – Neera 1 1
Positive Steps by State Government to Promote Neera � Kerala Government amended Neera Rules vide Order G.O.(P) No.27/2014/TD dated 14-02-2014. � Out of 173 federations registered with CDB as on 2-3- 2014, 17 Federations were issued Neera production license on 2-3-2014 by the Hon’ble Chief Minister at Kottayam. 2 2 Neera Neera – – A Golden Opportunity for Karnataka A Golden Opportunity for Karnataka Neera – – God God’ ’s own drink from God s own drink from God’ ’s own country s own country Neera
• On request by the existing 173 federations, Hon’ble CM announced on 2-3-2014 that licence will be issued to all the 173 Federations. • Cabinet decision taken to this effect on 5-3-2014. • Govt. orders were delayed due to Model Code of Conduct. • License to 173 societies were permitted vide G.O(M.S) No.66/2014/TD dated 13-05-2014. 3 Neera Neera – – A Golden Opportunity for Karnataka A Golden Opportunity for Karnataka Neera – – God God’ ’s own drink from God s own drink from God’ ’s own country s own country Neera
• The word “Federation” was stated as “Societies” in the Order, issue of licenses were delayed. • Now Govt. has issued the License to 173 Federations vide GO(M.S) No.5/TD/ dtd 7.1.15. 4 Neera – Neera – A Golden Opportunity for Karnataka A Golden Opportunity for Karnataka Neera – – God God’ ’s own drink from God s own drink from God’ ’s own country s own country Neera
• Neera being a Natural Nutritious Health Drink, commercialization of neera will add to the State’s GDP. • Realization of this Long Cherished Dream of coconut farmers, will be marked in Golden pages in the History of Kerala. 5 Neera – Neera – A Golden Opportunity for Karnataka A Golden Opportunity for Karnataka Neera – – God God’ ’s own drink from God s own drink from God’ ’s own country s own country Neera
• Coconut farmers and CDB express our sincere and heartfelt thanks to Hon’ble Chief Minister Shri.Oommen Chandy and Hon’ble Excise Minister Shri.K.Babu and Excise Department. 6 Neera Neera – – A Golden Opportunity for Karnataka A Golden Opportunity for Karnataka Neera – – God God’ ’s own drink from God s own drink from God’ ’s own country s own country Neera
What Next? • Federations have to start Neera Production strictly adhering to Neera Rules (2014). • Strict monitoring from CDB and Excise Department. • Federations to ensure that Neera is processed and sold as per existing Rules and Regulations. 7 Neera Neera – – A Golden Opportunity for Karnataka A Golden Opportunity for Karnataka Neera – – God God’ ’s own drink from God s own drink from God’ ’s own country s own country Neera
Processed, packed and sealed Neera in bottles • The processing of Neera includes: – High speed centrifuging – Micro filtration – Pasteurization and – Automatic bottling and sealing • The neera processing plants will be set up at CPC level in each district. 8 Neera Neera – – A Golden Opportunity for Karnataka A Golden Opportunity for Karnataka Neera – – God God’ ’s own drink from God s own drink from God’ ’s own country s own country Neera
• As on date, 309 CPFs registered with CDB in 14 districts • Only 173 Federations issued license for Neera production. • The remaining 136 CPFs : – Also may be granted permission for neera production – For helping more coconut farmers. – More increase in GDP 9 Neera Neera – – A Golden Opportunity for Karnataka A Golden Opportunity for Karnataka Neera – – God God’ ’s own drink from God s own drink from God’ ’s own country s own country Neera
District wise status of CPFs Sl District Total No. of No. of CPFs Remaining No CPFs eligible for Neera CPFs where registered as License as on license is to be on 15-1-15 2.3.2014 issued 1 Trivandrum 13 11 2 2 Kollam 11 11 0 3 Pathanamthitta* 1 1 0 4 Alappuzha 27 15 12 5 Kottayam* 7 1 6 6 Ernakulam** 11 7 4 7 Idukki* 3 1 2 8 Thrissur 20 19 1 9 Palakkad 23 14 9 10 Malappuram 73 28 45 11 Kozhikkode* 91 45 46 12 Wayanad* 2 1 1 13 Kannur 14 8 6 14 Kasargode 13 11 2 Total 309 173 136 10 Neera – Neera – A Golden Opportunity for Karnataka A Golden Opportunity for Karnataka Neera – – God God’ ’s own drink from God s own drink from God’ ’s own country s own country Neera
• Upcoming Neera processing plant - Kaipuzha CPC, Kollam 11 Neera Neera – – A Golden Opportunity for Karnataka A Golden Opportunity for Karnataka Neera – – God God’ ’s own drink from God s own drink from God’ ’s own country s own country Neera
Neera By By Kaipuzha Kaipuzha Coconut Producer company, Coconut Producer company, Kollam Kollam Neera 12 Neera – Neera – A Golden Opportunity for Karnataka A Golden Opportunity for Karnataka Neera – – God God’ ’s own drink from God s own drink from God’ ’s own country s own country Neera
Neera launching launching Neera function on 13 th th function on 13 December 2014 at December 2014 at Kochi Kochi 13 Neera Neera – – A Golden Opportunity for Karnataka A Golden Opportunity for Karnataka Neera – – God God’ ’s own drink from God s own drink from God’ ’s own country s own country Neera
Neera By By Thirukochi Thirukochi Coconut Producer company, Coconut Producer company, Ernakulam Ernakulam Neera 14 Neera – Neera – A Golden Opportunity for Karnataka A Golden Opportunity for Karnataka Neera – – God God’ ’s own drink from God s own drink from God’ ’s own country s own country Neera
Hon’ble Chief Minister Shri. Oommen Chandy inaugurating the district level production and distribution of Neera, at Vakathanam Grama Panchayat Community Hall in Kottayam on 28-12-2014 15 Neera Neera – – A Golden Opportunity for Karnataka A Golden Opportunity for Karnataka Neera – – God God’ ’s own drink from God s own drink from God’ ’s own country s own country Neera
Neera through Cold Chain – CPCRI Technology • Neera through chiller dispenser - using CPCRI technology – Production process unique- catheter to icebox without air contact and light – Raw neera has to be processed in the chilling plant and to maintain cold chain throughout the process. – Neera processed in this way is only for on the spot consumption . 16 Neera – Neera – A Golden Opportunity for Karnataka A Golden Opportunity for Karnataka Neera – – God God’ ’s own drink from God s own drink from God’ ’s own country s own country Neera
Neera Cold Chain by Palakkad CPC using CPCRI Technology 17 17 Neera Neera – – A Golden Opportunity for Karnataka A Golden Opportunity for Karnataka Neera – – God God’ ’s own drink from God s own drink from God’ ’s own country s own country Neera
• If neera is processed, pasteurized and packed in sealed bottles in a processing plant, set up by a CPC, the federations shall coordinate their neera processing with CPC. • No Federations shall sell neera loose in retail shops without proper processing. 18 Neera – Neera – A Golden Opportunity for Karnataka A Golden Opportunity for Karnataka Neera – – God God’ ’s own drink from God s own drink from God’ ’s own country s own country Neera
Steps taken by CPCs for Neera Processing Plant • All 12 CPCs submitted their Detailed Project Reports (DPRs) to Secretary (Agriculture), GOK during March 2014 for setting up integrated unit for processing of neera and its value added products. Neera – Global Health Drink for 19 All 19 Neera Neera – – A Golden Opportunity for Karnataka A Golden Opportunity for Karnataka Neera – – God God’ ’s own drink from God s own drink from God’ ’s own country s own country Neera
Support solicited from State Government CPCs � nascent stage of formation � Depending on institutional credit for meeting their investment capital. � Slow process of equity mobilization. � 25% subsidy from State Govt. will help the producer companies. 20 20 Neera Neera – – A Golden Opportunity for Karnataka A Golden Opportunity for Karnataka Neera – – God God’ ’s own drink from God s own drink from God’ ’s own country s own country Neera
• In order to set up a neera processing plant, Kerala Financial Corporation (KFC), Dhanalakshmi Bank, Canara Bank are willing to support. • Kollam CPC and Karappuram CPC have availed loan from KFC for setting up neera processing plants. 21 Neera – Neera – A Golden Opportunity for Karnataka A Golden Opportunity for Karnataka Neera – – God God’ ’s own drink from God s own drink from God’ ’s own country s own country Neera
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