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- Focus on medium density built form
- Tip - Look out for the sign
- Buckle up – there's a lot to cover!
An Overview of the Development Process Danielle Davison, Davison - - PowerPoint PPT Presentation
An Overview of the Development Process Danielle Davison, Davison - - PowerPoint PPT Presentation
An Overview of the Development Process Danielle Davison, Davison Advisory August 2019 Focus on medium density built form Tip - Look out for the sign Buckle up there's a lot to cover! NOTHING ELSE MATTERS IF YOU CANT SELL IT
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NOTHING ELSE MATTERS IF YOU CAN’T SELL IT
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What we will cover:
- Acquisition of a site
- Site selection
- Site identification and site constraints
- Feasibility creation
- Developing the site
- Development approval
- Planning framework
- Procurement
- Contractor and consultant selection
- Design development and
approvals
- Sales and marketing processes
- Sales process and preselling
- Marketing and the mediums
- Customer relationship
- Running a live project
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Site Selection and Acquisition
1. Site Characteristics
- What to look for (location, amenity)
- Understanding plot ratio & TPS
- Yield, mix and size
2. Site Constraints
- What are they?
3. Demographic Analysis
- Who and what?
4. Feasibility
- Margin on Cost
- IRR
- Return on equity
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Approvals and Planning Framework
1. Development approval process 30% Design
- Design review panels “DRP”
- Required supporting reports
- What’s an RAR report?
- Whats a JDAP? - Opt-in JDAP vs Mandatory
NOTE - Get a cost plan done BEFORE you submit for DA
- 2. Planning Framework
- Structure Plans
- Local Development Plans LDP’s
- SAT Mediation
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Procurement
1. Selecting your team
- Key consultants
- Lead consultant
2. Contractor Procurement Types
- Early contractor engagement/Involvement “ECI”
- Standard tender process
- Pros and Cons
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Design Development & Approval
1. Building Permit (70% design development)
- Self Certification
- Council Assessment
- Building Certifier
2. Tender Timing 3. Finance Considerations
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Sales and Marketing Processes
Write a sales and marketing plan – not the same as a budget. 1. Sales
- Pricing
- Benchmarking – sold, on market and comparative spend
- Contracts
- Preselling and completed stock – difference
- Competitor Analysis
- Sales team selection and structure
- Buyer incentives
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Sales and Marketing Processes
2. Marketing
- Timing (preselling construction, and completion)
- Channel marketing
- Medium Marketing
- Understanding the demographic
- Emerging trends
- Monitoring and analysis of cost per lead
Know the difference between lead generation and lead nurturing
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Running a live project
Occupancy Permits Inspections x 2 Completion and Handover Construction
Residents Occupy Settlements Titles Strata Set Up
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Key Takeaways:
1. Nothing else matters if you can't sell it. Design, Location and Price are King. 2. Demographic Analysis – know who you are selling to and what they want. 3. Get a cost plan done BEFORE you submit for DA. 4. Write a sales and marketing plan, then FOLLOW it. 5. Know the difference between lead generation and lead nurturing.
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