TABs Centralized Social Media Program Contents Introduction - - PowerPoint PPT Presentation

Introducing:

TAB’s Centralized Social Media Program

Contents

• Introduction
• Social Media for Business to Business
• Turnkey Franchisee Solution
• Pricing

We’re Monkeybread

A team that is passionate about building meaningful relationships with and on behalf of our clients.

• A digital marketing agency with

profound experience in social and inbound marketing

• Dallas based and in business for over

five years

• Our core values inform everything we

do—helping us stay focused, mindful, hungry, innovative, generous—and always grateful for the opportunity to be part of your success.

• TAB Member

Our Experience with a TBO

“Jeanie and the Monkeybread team have changed the way I see and execute inbound marketing and social media lead generation. W Our previous efforts were uncoordinated and

• sporadic. Now we have a clear strategy,

planned execution, and rich metrics to support decision-making. Social media is not a dark art, it’s a science. Jeanie and Monkeybread understand that science better than I ever could.”

• Jeff Whittle, TAB Metro Dallas

The biggest mistake small businesses are making on social media is not using social media!

Social Media for Business to Business

• Facebook and LinkedIn, followed by Twitter are the leading social

media channels used by small business owners

• 84% of B2B marketers use social media in some form
• 71% of B2B marketers use content marketing to generate leads
• Social media has a 100% higher lead-to-close ratio than outbound

marketing

• Social media use in the U.S. has increased 356% since 2006

Staples Small Business Survey May, 2013, Social Media Examiner, Aberdeen

Social Media Stinks!

But It Does Work…

• 95% of marketers indicate that social media efforts have increased

exposure for their business

• Over 50% of marketers who have invested at least 1 year in social

media have report that new partnerships were gained

• 66% of marketers see lead generation benefits with social media
• Content marketing generates 3 times as many leads as traditional

marketing

• 84% of of marketers found increased traffic occurred with

investment in social media

Social Media Examiner, Demand Metric,

social media doesn’t have to be scary

Let’s Kick It Up a Notch with Inbound

Inbound marketing is a philosophy based on the truth that consumers buy differently today than they did 10 years ago. 70% of the buying process is already complete before prospects are willing to engage a live salesperson.

What Makes Inbound Different?

Telemarketing Outbound Emails Advertising

vs.

SEO Blogging/Social Attraction

Goals and KPIs

• 1. Build local brand awareness for The Alternative Board
• 2. Establish and build credibility for local TAB owners/consultants
• 3. Drive traffic to franchisee website
• 4. Drive local lead generation efforts
• 5. KPIs – engagement, website traffic, leads generated
• 6. Results will take time and will vary depending upon the size of TBO LinkedIn

connection base

• 7. This opportunity is focused on content creation and distribution and does not

replace your efforts to engage in conversation and dialogue on LinkedIn and Facebook.

Our Approach – Inbound “Light” for TBOs

• Focus on Facebook and LinkedIn

(Twitter requires daily monitoring and following and that will increase costs)

• MB will leverage the content, videos and blog posts that TAB

corporate provides on the satellite sites

• MB will create and publish social posts on both Facebook and

LinkedIn *

• MB will write one relevant long form post each month and

publish on behalf of franchisee on LinkedIn with direct link to their satellite site

*Note: this package is not intended for outbound LinkedIn prospecting.

Example of Editorial Calendar

TAB Editorial Calendar - Example

Monthly Calendar Monday Tuesday Wednesday Thursday Friday Curated Content What's a TAB Board Meeting Like? Link to franchisee.com/toolb

• x/tab-board-meeting

If you're a SMB, you need a strategic plan. Link to TAB landing page Curated Content Technology - love it or hate it? Link to TAB blog post SBL is focused on your vision of leading a fulfilling life. Link to franchisee.com/toolbo x/sbl Business Quote/Image Having difficulty retaining talent? Link to Designing Incentives Webinar E-book Offer - link to franchisee.com/toolbox /white-papers Curated Content Biz Book Recommendation "TAB has been tremendous and has contributed greatly…" Link to Glenn F Case Study Is selling your company your exit strategy? 5 Things Buyers Will Look For - link to TAB blog Your business shouldn't

• wn you. It should be

the opposite. Link to franchisee.com/issues/ wlbal Curated Content Business Quote/Image Curated Content Communicating effectively is more complex than ever… link to webinar landing page Quote from TAB member - link to franchisee.com/testimo nialvideo Biz Book Recommendation

Bolded posts will include a direct link to TBO satellite site.

• 1. TBO opts into program.
• 2. TBO fills in set up form – TAB corporate handles initial registration.
• 3. Monkeybread on-boards TBO: establishes Facebook business page,

provides creative and copy for business page history, Facebook page and LinkedIn profile connected to publishing platform.

• 4. TAB and Monkeybread determine launch date.
• 5. Monkeybread begins publishing and delivers monthly KPI reports to

internal TAB point of contact for distribution.

• 6. TBO is charged at the beginning of each month via credit card.

The Process

Deliverables

• Five posts per week on Facebook
• Five posts per week on LinkedIn
• One long form post per month on LinkedIn with link to

satellite site

• All content is shared
• Training “One Sheeter” for TBOs
• Webinar to familiarize TBOs with program

Leverage the Power of the Group

Pricing

Content Development and Distribution Cost Blog post Research and Writing $50 Publishing to TBO LinkedIn page $75 Content Calendar $60 Group Scheduling $15 Individual Scheduling $75

MONTHLY TOTAL $275 $200

Social Advertising – Recommended Extras Ads on LinkedIn and Facebook

• to build Facebook fan base and drive

traffic to site $100 Social Ad Development, Placement and Optimization $25 TAB discounted rate One time set up fee $250

A minimum of 10 TBOs are required to join in

• rder to implement this program

www.monkeybreadco.com

jeanie@monkeybreadco.com